For our recruitment resources mentioned in this webinar visit: http://bit.ly/ROIFirst Calling all recruitment leaders, IT and Marketers in Recruitment! Did you grow your recruitment business in 2017, or simply break even? Do you want your 2018 to be the same as 2017? Right now, you’re reflecting on 2017 and what you want to change in your recruitment business. You’re likely to want more of the “3Cs”… Candidates Clients Consultants (Oh, and cash!) We ran a free webinar with APSCo to solve all these challenges, help you hit your goals and become more successful and profitable in 2018!

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The 3Cs that Every
Recruitment Leader Needs in
2018
(and how RecTec and Marketing Will Deliver
them)

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Wayne Barclay
Director
@WayneABarclay
Lisa Jones
Director
@LisaMariJones

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We Make Recruiters More
Successful

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APSCo Awards for
Excellence…
Affiliate Member
of the Year!

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Click!
Who are you?

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Type
Give me three
words to
describe 2017

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Type
What are your
biggest challenges
for 2018?

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Marketing ROI
Faster
Placements
Successful
ConsultantsLess Stress
Time!

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Choose
Are you
ready for
GDPR?

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Want access to our
GDPR webinar? Type
GDPR in your chatbox!
It’s NOT just
about compliance!

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Choose!
What do you need
more of in 2018?

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Your 3Cs
Candidate
s
Clients
Consultant
s (and
cash)

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You need to be
innovative in 2018
to “nail” the 3Cs

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Money – bc3000
Paper - ad105
Phone - 1860
Computers - 1947
Internet - 1969
Spreadsheets - 1979
CRM - 1989
Recruitment agencies became a “thing” - 1902
Recruitment
Innovations?

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Type
What will be
innovative next year?

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Any parents on
this webinar?

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Book Innovation: Eric Hill
Created the “flap”

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What will Recruitment
Innovation be in 2018?

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Is it a really cool
use of Canva /
PowerPoint for job
adverts?

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Or Canva,
Photoshop etc?

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Is it LinkedIn
Recruiter?

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Is it LinkedIn
Recruiter?

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Is it AI?

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AI?

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If innovation is…
The process of translating an
idea or invention into a product
or service that creates value or
for which customers will pay.
Then funky images /
LinkedIn Recruiter
and AI – are not good
enough!

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What if the tech being created for
recruiting is not for agencies –
only for internal recruiters….
You need to get on the
defensive! And get clever!

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Plus innovation is not
restricted to tech… but we
have begun to kid
ourselves that it is!
You don’t need
to imagine a
world where
recruiters are so
paralysed by
technology
options that they
don’t pick up the
phone!

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We risk abdicating
recruitment to technology!

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Recruitment
Innovations for
2018
to get more of
the 3Cs
5…4…3…2…1!

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Candidate
Management
“you’re data rich and candidate
poor”

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What’s your culture?
90% of candidates complain that Recruiters
don’t get back to them?!
Do you know the perception of your business
with your target market / candidates?
<5% of your database has regular contact
from your recruiters.

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Choose!
Do you have an
effective Candidate
management strategy in
your business.

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Tips for Candidate
Management
Are your People, Process, Systems geared up for Candidate
management?
Map out your process for advertising and candidate response process
Get a team to manage all advert responses… where is the gold?
Train everyone on it and ensure its monitored
Use Templates within the CRM
Get Marketing to send regular info / updates to candidates?

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CRMFirst
Create a USP
Gain Confidence
Be Competitive
Reduce your time to hire by
50%!

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Our survey says!
90% of recruitment leaders think their CRM is
the first port of call for their recruiters
Only 17% of recruiters check the CRM first

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Our survey says!
80% of placements
made in 2016 were
already on the CRM
Meanwhile 60% of
recruiters saying
finding quality
candidates is their
biggest problem
70% of
recruitment
leaders would like
to change their
CRM
45% of recruiters say
“meh!” to their CRM
22% of recruiters feel
they are working with an
outdated CRM
48% of recruitment
agencies plan to
increase investment
in tech investments

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Strategies
CRMFirst is not a choice, its your culture!
Debug the recruitment process and align
CRM.
Management need to be experts on the
system and hooked on MI.
Train and support your users - continuous
improvement.
Look for analytics tools to help drive

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Marketers Delivering
3cs!
Not just clicks
Not just pretty things
Candidates / Clients /
Consultants

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82% of marketers who blog daily have
generated customers from their blogs
75% don’t know how to measure
the ROI of their efforts
73% are frustrated by recruiters not
getting why marketing is important
20% don’t have the tools that they
need to be successful
82% love seeing lead gen and
profit as a result of their efforts
Marketers Love Stats!

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Genuine sector partnerships
Content to generate cash
not just clicks
Automated email marketing
Antidote to GDPR
…Sales-led marketing
Marketing Tactics

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Getting
“Natural”
Natural language
processing for job
descriptions
Removing unconscious bias
Women in tech (not on
Google!)

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Get Smarter with Talent Attraction!
Gender-neutral wording!
Removing gender biased words from job
descriptions can increase the number of
applicants by 42%
Do “Rock Stars”
and “Geniuses”
help or hinder job
applications?
Even Google struggles
with equality – the
number of women at top
level has dropped
significantly

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Unconscious Bias

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So – what is the
COOLEST TOOL
in Recruitment for 2018?

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The
Recruiter!

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Over 27,788 recruitment
agencies in the UK…
69% of clients would choose a
recruiter recommended to
them
61% of Recruitment Leaders
are stressed about hiring their
own recruiters… they admit
that their strategies need
“upgrading”
65% of recruiters have
between 1 and 4 years of
experience, and only 16%
have 5-9 years
Recruiters can make
or break a
recruitment
business – so you
need to attract and
retain the best!

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FORMO =
Fear of Recruiters Missing Out
Stop just buying things! The coolest
tool is the
Recruiter
Revel in your
process – and
your data!
Is what you have
good enough?
Problem between the
chair and keyboard?
KISS your recruiters in 2017!

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Choose!
KPIs are…

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Type KPI into your
chatbox and we’ll
send a copy when
it’s live!
Recruiter Success E-Book: KPIs are
Critical
for Growth

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Choose
My managers
are…

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Dump the “training is a luxury” mantra
Work the 70:20:10 rule
Get your managers engaged and accountable
Less option paralysis and more process
Effective KPIs
Don’t “de-niche” your business - content for them to talk
about

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70:20:10
70 % on the job / practice / challenges
20 % conversations with others
10 % training
Are you only focussed on the
10%?

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Stop “buying” training for your
teams
Start delivering change
through training,
management culture and
measurable processes

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The J curve?
Current
Desired
!! Valley of Doom !!
(where change dies…)
What actually
happens
What we
expect How are you
managing
change?
Stop digging deeper into
this valley (hole)

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Don’t take billers away
from Billing!
Pop quiz questions for
phone calls
Quick flip sessions to
get them competitive
Survey your database
for frustrations / senses
of humour / approach to
tech / CONTENT

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Not just more phone and
face time…
create and measure
more relevant activities
to create STICKINESS!

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2018…
2017 Part 2?

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Innovation is not about
tech, or spending your IT
and marketing budget

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It’s about being competitive…
…having a plan
Keeping people happy whilst
creating profit

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Get the Best 3Cs in 2018!
Candidate
Management
5
CRMFirst
4
Marketing
ROI
3
Unconscious
Bias
2
The
Recruiter!
1

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What’s your takeaway?
(What are you going to do
now?)

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Questions?

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What Recruitment
Leaders Need to
STOP Doing
Type STOP and we’ll send this to
you

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See ROI from Awards
Events (without even
entering?!)
Type AWARDS and we’ll send this
to you

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For free
recruiter and
marketing
advice, tutorials
and guides…
Subscribe to
our Recruiter
Blog, YouTube
and Podcast

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