2. Print Media
• Newspapers & Magazines: A publication that appears
regularly and frequently carries news about a wide
variety of current events. one of the most important
functions of the newspaper -- a crucial function in a
democracy -- is to provide citizens with information on
government and politics.
3. History
• The first newspaper was established in the Philippines
in 1811. Del Superior Govierno was published with the
Spanish Governor General himself as editor.
• The first daily newspaper, La Esperanza (1846), also
catered to the Spanish elite. It dealt with non-
controversial subjects such as religion, science, and
history.
• Foremost among the nationalistic newspapers was La
Solidaridad, the mouthpiece of the revolution and the
fortnightly organ of the Propaganda Movement in
1889.
4. Print in figures
– 60.1% of the population reads newspapers
– Patronage is concentrated mostly in urban centers
• Newspaper read
– Total Philippines 23.6%
– Metro Manila 39.1%
• Magazine readership
– Total Philippines 23.5%
– Metro Manila 31.9%
5. The Golden Age of Philippine
Journalism
• The post-war era to the pre-martial law period
(1945-1972) is called the golden age of Philippine
journalism
• In 1952, the National Press Club was organized
"to promote cooperation among journalists and
uphold press freedom and the dignity of
journalists."
• In 1964, the Philippine Press Institute (PPI) was
organized "to foster the development and
improvement of journalism in the country."
6. Statistics
• There are a total of 14 "national" daily
broadsheets and 19 tabloids published in
Metro Manila (1998 Philippine Media
Factbook).
• Among the newspapers with biggest claimed
daily circulation are Manila Bulletin (280,000
on weekdays and 300,000 on Sundays),
Philippine Daily Inquirer,(260,000 and 280,000
respectively) and Philippine Star (271,687).
7. News Agencies
• Philippine Association of National Advertisers
work with major publications and the
ASSOCIATION OF ACCREDITED ADVERTISING
AGENCIES-PHILIPPINES on the establishment
of an audit to improve the credibility and
professionalism of the print industry
• They also cooperate with the International
Federation of Audit Bureau of Circulation
8. Philippine Magazines (Spanish Period)
• El Bello Sexo ( The Fair Sex ) was produced by
Pascual Poblete in 1891. It is a weekly
magazine about literature, fine arts and
sciences.
• La Ilustracion Filipina first came out on 7th of
November 1891.Its writers were peninsulares
newspapermen. Contains pages in folio and
printed on poor quality paper.
9. Magazines (American Regime)
• The Women`s Journal magazine was published by the Phil.
Journal of Education Commission in 1902.
• Philippine Magazine was founded by a Thomasine,
VH Hartendorp in 1904.
• Liwayway magazine had its beginning back 1922 when Don
Ramon Roces introduced it in the publishing business.
• Bannawag is an Ilocano magazine that came out year 1934
• Hiligaynon was released by the Roces Publishing in the year
1934
10. Magazines (Post War)
• The Woman`s World magazine was acquired
by the World Publishing Company in 1958.
• Woman and the Home magazine was
published by the Manila Chronicle.
• Weekly Women`s magazine was the magazine
of Sunday Times that first came out May 2
1951
11. Magazines (Martial Law)
• Woman`s Home Champion magazine was the
first women magazine allowed to be
published. It first came out in 1973.
• Mr. and Ms. Magazine maiden issue came out
on 6 April 1976.
