Slides from the session held on 11th September 2015. Covering getting started with Facebook Advertising.

3. Introductions
• Name
• Company name
• Your experience of using Facebook to promote your
business so far
• One key thing you want to leave today knowing

4. Agenda
• Introductions
• Overview
• Start at the end
• 4 main ad types
• Using targeting
• Setting up a campaign
• Test and analyze

5. Outcomes
• Understand why Facebook ads are a cost
effective way of reaching your existing
audience or new prospects
• How to create your own and (and get it
approved)
• How to measure success of your campaign
• How to advertise the ‘right’ way

6. Where will my ads show?

8. Reasons to advertise on Facebook
• Increase likes
• Be seen by more people
• Generate clicks through to your website /
content / offer / something you’re selling
• Get app installs
• Share a video
• Etc etc

9. Start at the finish line

10. Task
Spend the next 5 minutes discussing with the
person next to you why you want to advertise
on Facebook.
What is your end goal?
When the ad is clicked, where will it go?
What does you want your new prospect or
customer to think / feel / do?

11. Ads come in 2 main types

12. Ad structure

13. Let’s create our first advert….

14. …but first
Checklist of what we need before we start:
• Who do we want to see our ad
• Landing page (where will our ad go to?)
• What image or video should we use
• What need or we fulfilling or problem are we
solving
• What’s our budget

15. Reasons your ad could be rejected
• More than 20% text in your image
• Claims need to be substantiated
• Needs to be suitable for the audience
• Poor spelling, grammar or broken links

16. Set and forget

17. Time for a break

18. Reporting
Key metrics to look for:
• Reach
• Engagement (likes / clicks / shares)
• Conversions

19. Over to you
Spend the next 15 minutes planning (or doing)
the following:
• Define your target market
• Where do they need to go
• What ad image do you want to use
• What content will be engaging
• What does success look like

20. Questions?

21. Pick N Mix
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