125 Clickass Copywriting Tips

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Ready to sharpen your #copywriting skills? Here are 125 quick tips organized in 14 chapters—from veteran copywriter, creative director, and SlideShare keynote author Barry Feldman.

Marketing Business

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Storytelling is not only an entertaining source for information, but a way to engage and humanize our messages that helps them stick. Our brains are wired for stories. Like a drug, we seek them out. Good stories create lasting emotional connections that persuade, educate, entertain, and convert consumers into brand loyalists. Here’s another good reason to believe in the power of stories: You don't have a goddamn choice. We spend a third of our waking hours crafting stories, and the rest of the time consuming them. Our brains are always searching for stories. You need stories. You live your life around stories. Your life itself is a story. So, now find out how you can use them to better understand how brands and businesses can use storytelling to increase engagement and sales.

The Science of Story: How Brands Can Use Storytelling To Get More Customers

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Here at Table19, we believe that great work is only possible when clients and their agencies work together as a team. This is a presentation written by our Executive Creative Director Graham Wall, who on his first day in this industry heard the senior team he was shadowing say something he couldn’t understand: that the client had bought the wrong idea. This set in motion a desire to understand how and why this had happened, and make sure it never happened again. This presentation details Graham’s learnings and philosophies, and shows how agencies and clients can create better work together.

The power of creative collaboration

Table19

Presented at MozCon Local on Tuesday, February 28, 2017. Learn about the latest updates to Local SEO, including the new 2017 Local Search Ranking Factor study results, just released on February 27th. Learn how to be more successful at selling your services and setting client expectations for Local SEO. Then, based off the hot-off-the-presses LSRF 2017 data, learn exactly which signals matter the most for local visibility and how to optimize them. At the end, there's a bonus section on Facebook ads and how you can use them to reach local customers.

Totally Excellent Tips for Righteous Local SEO

Greg Gifford

The best part being with different colleagues is we learn a lot from them. Good or bad, sooner or later, better or best, we learn something unique from the different personalities working with and around us at our workplace. Read more interesting content, at www.thecareermuse.co.in - We intend to inform and inspire recruiters, job seekers and anyone with an interest in the workplace and HR technology. Hope you enjoyed reading the Infographic. Feel free to share your feedback with us at @CareerBuilderIn

Discover The Top 10 Types Of Colleagues Around You

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How to Craft Your Company's Storytelling Voice by Ann Handley of MarketingProfs

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25 Need-to-Know Marketing Stats

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See it with animations! https://vimeo.com/179236019 It’s impossible to win over an audience with a bad presentation. You might have the next big thing, but if your presentation falls flat, then so will your idea. While every audience is different, there are some universal cringe-worthy presentation mistakes that are all too common. Whether you’re an amateur or a seasoned presenter, you should always avoid this list of top 10 things your audience hates. Are you committing any of these 10 fatal presentation sins? For more presentation help, visit stinsondesign.com/blog

10 Things your Audience Hates About your Presentation

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Storytelling in 2014

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How can we take UX and Data Storytelling out of the tech context and use them to change the way government behaves? Showcasing the truth is the highest goal of data storytelling. Because the design of a chart can affect the interpretation of data in a major way, one must wield visual tools with care and deliberation. Using quantitative facts to evoke an emotional response is best achieved with the combination of UX and data storytelling.

Lightning Talk #9: How UX and Data Storytelling Can Shape Policy by Mika Aldaba

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Most projects, presentations or initiatives are driven by facts and features the team believes will help them deliver a product or message. While facts and data are important for setting the stage and communicating goals, they’re rarely what persuades an audience or gets them to take action. In this workshop, you will learn how to use that connection, by teaching basic skills in visual thinking and storytelling that will that transform projects and initiate action.

Inspired Storytelling: Engaging People & Moving Them To Action

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Building an enduring, multi-billion dollar consumer technology company is hard. As an investor, knowing which startups have the potential to be massive and long-lasting is also hard. From both perspectives, identifying companies with this potential is a combination of “art” and “science” — the art is understanding how products work, and the science is knowing how to measure it. At the earliest stages of a company, it comes down to understanding how a product is built to maximize and leverage user engagement. In this presentation, Sarah Tavel shares her "Hierarchy of Engagement" framework she uses to evaluate non-transactional consumer companies she is looking to invest in.

The Hierarchy of Engagement

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How To Win That Next Sales Presentation - @High_Spark @cliffatkinson

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Pixar's 22 Rules to Phenomenal Storytelling

Gavin McMahon

20 Tweetable Quotes to Inspire Marketing & Design Creative Genius

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The Science of Story: How Brands Can Use Storytelling To Get More Customers

The power of creative collaboration

Totally Excellent Tips for Righteous Local SEO

Discover The Top 10 Types Of Colleagues Around You

How to Craft Your Company's Storytelling Voice by Ann Handley of MarketingProfs

25 Need-to-Know Marketing Stats

10 Things your Audience Hates About your Presentation

5 tools for an awesome presentation-By Samid Razzak

50 Essential Content Marketing Hacks (Content Marketing World)

Storytelling in 2014

24 Design Tips from Real Designers

Lightning Talk #9: How UX and Data Storytelling Can Shape Policy by Mika Aldaba

Inspired Storytelling: Engaging People & Moving Them To Action

The Hierarchy of Engagement

How To Sell To Non-Believers - Turning Doubt Into Trust

How To Win That Next Sales Presentation - @High_Spark @cliffatkinson

The Hero's Journey (For movie fans, Lego fans, and presenters!)

Build Features, Not Apps

Pixar's 22 Rules to Phenomenal Storytelling

20 Tweetable Quotes to Inspire Marketing & Design Creative Genius

En vedette

Confrontation and having difficult conversations with employees is one of the hardest jobs of a leader. Learn how to approach them using the GROW acronym: G is for Goals Start every difficult conversation by stating its purpose R is for Reality State the reality of how the person is performing or how he or she is behaving. O is for Options Lay out a few options to help this person improve. W is for Willingness Ask this person what they would do and give them time to respond Here's the full article about it: https://piktochart.com/blog/master-difficult-conversations Let us know how you approach difficult conversations!

How to Master Difficult Conversations at Work – Leader’s Guide

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https://www.wrike.com/blog - We surveyed creative teams to discover their biggest challenges and bottlenecks, from conception to completion. And what we discovered was: creative teams have to organize requests, listen to feedback, and seek approvals, all while trying to incorporate their own creative vision, making it difficult to prioritize and meet deadlines. Check out the details in our Slideshare.

4 Biggest Challenges for Creative Teams

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10 Dead Simple Ways to Improve Your Company Culture

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How to think like a startup

Loic Le Meur

This is the talk I gave January 12, 2017 at the G20/OECD Conference on the Digital Future in Berlin. I talk about fitness landscapes as applied to technology and business, the role of unchecked financialization in the state of our politics and economy, and why technology really wants to create jobs, not destroy them. (There is a separate PDF version, but some readers said the notes were too fuzzy to read.)

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14 tips for Entrepreneurs how they can develop from an idea the Right Thing. The Right is being loved by your customers, gives meaning to you and employees and is profitable. Finding and later doing the Right Thing is an agile and iterative learning journey. With these 14 tips you can profit from the experience of successful entrepreneurs since you do not have to experience and fail by yourself. Hopefully, the slide deck helps other entrepreneurs.

14 Tips to Entrepreneurs to start the Right Stuff

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Leader's Guide to Motivate People at Work

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5 Storytelling Lessons From Superhero Stories

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Inside Google's Numbers in 2017

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Today we all live and work in the Internet Century, where technology is roiling the business landscape, and the pace of change is only accelerating. In their new book How Google Works, Google Executive Chairman and ex-CEO Eric Schmidt and former SVP of Products Jonathan Rosenberg share the lessons they learned over the course of a decade running Google. Covering topics including corporate culture, strategy, talent, decision-making, communication, innovation, and dealing with disruption, the authors illustrate management maxims with numerous insider anecdotes from Google’s history. In an era when everything is speeding up, the best way for businesses to succeed is to attract smart-creative people and give them an environment where they can thrive at scale. How Google Works is a new book that explains how to do just that. This is a visual preview of How Google Works. You can pick up a copy of the book at www.howgoogleworks.net

How Google Works

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Why Content Marketing Fails

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10 Powerful Body Language Tips for your next Presentation

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The Search for Meaning in B2B Marketing

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The Seven Deadly Social Media Sins

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http://unfunnel.com/facebook-ads-guide A successful Facebook Ad is made of 2 components: a great design, targeted to the right audience. By analyzing over 100,000 real world ads we’ll show you what’s trending right now. We not only provide you with the science and data behind a successful Facebook ad, but we also give you actionable best practices and highlight examples of companies doing it right. Download this guide from Adspresso and HubSpot to learn how to create perfect Facebook ads based on real data on headlines, popular words, numbers and sentiments, and more!

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How to Master Difficult Conversations at Work – Leader’s Guide

4 Biggest Challenges for Creative Teams

10 Dead Simple Ways to Improve Your Company Culture

How to think like a startup

WTF - Why the Future Is Up to Us - pptx version

The Productivity Secret Of The Best Leaders

SlideShare Experts - 7 Experts Reveal Their Presentation Design Secrets

14 Tips to Entrepreneurs to start the Right Stuff

Leader's Guide to Motivate People at Work

5 Storytelling Lessons From Superhero Stories

Inside Google's Numbers in 2017

How Google Works

Why Content Marketing Fails

10 Powerful Body Language Tips for your next Presentation

The Search for Meaning in B2B Marketing

Crap. The Content Marketing Deluge.

The Seven Deadly Social Media Sins

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When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker. Key Takeaways: - New framework for examining and safeguarding an online reputation - Tools and techniques to keep you a step ahead - Practical examples that demonstrate when to act, how to act and how to recover

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Making small changes to your website's text for A/B tests often disappoints. Moreover, catering to diverse audiences presents its own set of hurdles. With AI capabilities like GPTs, you can tackle this challenge head-on. However, GPTs come with a blank canvas - it's up to you to define their style. In this enlightening session, Brian Massey, Managing Partner at Conversion Sciences, will unveil the secrets to crafting precise, testable, and compelling copy that speaks directly to your site's diverse prospects. Learn how to put these strategies to the test on your homepage, landing pages, or eCommerce product pages for maximum impact.

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Look to the horizon of SEO, starting with effective competitive benchmarking to level-set executives, mitigate escalations, identify algorithm updates, and point to content gaps. Witness how the pioneering trends set by China's e-commerce landscape have been a portend for global SEO. Consider what may come from Generative AI and ultimately Artificial General Intelligence AGI. Key Takeaways: 1. Clear competitive benchmarking 2. Google mirroring Baidu's evolution 3. The advent of personal AI assistants

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Tucked away in the rare book collection of Yale University’s Beinecke Rare Book & Manuscript Library lies one of the most enigmatic and captivating artifacts known to historians and cryptographers—the Voynich Manuscript. This ancient book, dating back to the 15th century, has baffled scholars, linguists, and codebreakers for centuries with its indecipherable script and mysterious illustrations. The Voynich Manuscript is not merely a relic of the past; it is a riddle waiting to be solved, a portal into a world of unknown knowledge and secrets.

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