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USE FIRST PERSON. Your writing 125 Clickass Copywriting Tips

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USE FIRST PERSON.

Your writing strikes the heart far more when
you avoid the cold third person voice.
There may be times when it makes sense
to use your company's name, but it's more affecting
to put yourself in the narrative by using
“I" or “we” (fi rst person).

uh

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Publié dans : Marketing, Business
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