Electric Vehicle Utility Project 2B with Central Maine Power in Maine

1. Plug In Electric Vehicles in Maine
EV Pilot 2B
Summary
Barry Woods
Electric Mobility NE
January 7, 2015

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Project Goals
1. Enhance Plug In Vehicle (PEV) presence - Portland
2. Encourage public/private investment in vehicles &
infrastructure
3. Educate and inform public of PEVs and technology
4. Conduct PEV-related assessment
5. Identify steps to drive PEV adoption and usage

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What We Did
Stakeholder Engagement
• Municipalities: Portland, S. Portland, Scarborough, Standish
• Maine Auto Dealers Association: Ride & Drives
• Employers: Maine Mall, Hannaford, UNUM, Idexx, LLBean…
• Trade Associations: Innkeepers & Restaurant Assoc.
• State Agencies: Depts. Energy/Transport/Tourism; MTA, Facility
• Academia: USM, SMCC, Bowdoin, Colby, Unity
• Manufacturers: NissanUSA, TESLA
• Utilities: Emera Maine, CMP
Consumer Engagement
• South Portland ribbon-cutting media coverage
• National Drive Electric Day – Ride and Drive (6 dealers)
• Public and worksite charging clusters
• American Lung Association – media, awards

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South Portland Community Center – Ribbon Cutting
July 24, 2014
Central Maine Power President and CEO Sara Burns with Bob D'Orval, Nissan
North America, Inc. at ribbon cutting for 1 of 2 new DC Quick Chargers

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What We Did
PEV Development
• Matching Grant Program
 Solicited proposals using targeted communication
 Created selection criteria & negotiated award agreements
• PEV Equipment donations
 Clipper Creek – Level 2 chargers
 NissanUSA – 2 DC Fast Chargers
• Developed Workplace charging with large employers
PEV Assessment
• USM collaboration
• Collecting FleetCarma data from all awarded vehicles (2 yrs)
• NRCM driver survey

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Accomplishments
1. Awarded all $100K to 14 recipient (10 PEV, 4 EVSE)
2. Overall received > $1.50 for every dollar spent
3. Garnered significant earned multi-media attention
4. Created 1st high-visibility Greater Portland public charging
5. Created 1st workplace charging clusters at 2 large employers
6. Plans to deploy additional DC Fast Chargers in Maine
7. Collecting PEV data from diverse user demographic
8. Created 2 public charging clusters with parking and signage
9. Forged N.E. regional relationships for ongoing PEV efforts

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What Worked Well
• Working Group support
• Grantee process – vehicle & user variety
• Support from auto dealers
• South Portland Community Center, IDEXX
• Getting attention of local media
• Identifying & engaging broad group of stakeholders
• Interest continues to grow

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What Worked Less Well
• Soliciting a larger pool of grantee applicants
• Maine EV space is early and small – need greater
collaboration to create synergy, avoid duplication
• Insufficient funding for PEV Assessment effort

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Next Steps for PEV Development in Maine
1. Create Maine EV Taskforce
2. Sign Zero Emission Vehicle MOU
3. Create State PEV incentives
4. Address electric utility regulations impacting EVSE
5. Electrify major travel corridors and urban centers
6. Expand workplace charging and fleet investment
7. Ongoing public education and outreach

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