What is Twitter? How is Twitter useful on events? How does TED use Twitter? How does TedXAthens use Twitter?

1. Panteion University of Athens
Department of Communication,
Media and Culture
Advertising and Public Relations Lab
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2. Social Media
and Entrepreneurship class
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3. Twitter
Twitter for business
Events
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4. What is Twitter?
Twitter is a microbloging service.
225.000.000 people on Twitter.
100.000.000 active users
250.000.000 tweets per day
18.000.000 followers of Lady Gaga
till Dec 2011
20.729.659 followers today
Favorite hashtag of 2011  #egypt
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5. Twitter is a service for friends,
family, and co-workers
to communicate
and stay connected
through the exchange of quick,
frequent answers
to one simple question:
What are you doing?
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6. Receive information,
news and much more
from colleagues, friends,
celebrities, politicians as
well as companies
and services.
Share your own news,
links, or even ask questions.
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7. Twitter is used
by both individuals
and companies
for marketing
and promotion purposes.
It is increasingly being
used by employees
in the workplace
as a business tool.
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8. Nowadays people
prefer to connect
with other people
rather than with
a corporate brand.
Whether you are
a company or individual,
branding is a way
to make yourself memorable.
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9. Twitter for Events
The TED example
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10. TED (Technology, Entertainment and Design)
is a global set of conferences
owned by the private
non-profit Sapling Foundation,
formed to disseminate
"ideas worth spreading.“
The events are now held
in Long Beach and
Palm Springs in the U.S.
and in Europe and Asia,
offering live streaming of the talks. 10

11. They address an increasingly
wide range of topics
within the research
and practice of science and culture.
The speakers are given
a maximum of 18 minutes
to present their ideas
in the most innovative
and engaging ways they can.
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12. Why TED?
Ted is highly connected to twitter.
Ted-sters believe in new
technologies and
their impact on people.
Twitter is their best way
for them to connect to
their followers/fans,
to inform them
and to communicate with them. 12

13. @tedtalks
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14. @TEDNews
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15. @ted_com
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16. @TEDchris
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17. Main goals:
Inform about Ted Events.
Support new technologies.
Tweet about new ideas.
Promote the TED brand.
Share links.
Live via the RT’s of the followers.
Help IdeasWorthSpreading 17

18. Every TED event uses
it’s own Twitter page before,
during and after the annual event.
Followers are informed
about the event
and the speakers,
they make their questions
and they tweet to the speakers.
Speakers spread their ideas.
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19. As a result :
More and more people
are informed about TED.
More and more countries
apply to organize their
own TEDX event.
More and more people
tweet about it and
want to participate.
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20. How do they
connect to
their followers?
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21. What about
TedXAthens 2011?
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22. • It is an Independently
Organized TED Event
• It has a 2 member team
working on Twitter daily.
• They reply in every question.
• They tweet about
ideasworthspreading.
• They provide information
about upcoming events.
• Share valuable technological tips.
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23. Twitter analysis
• 751 new followers during
the week of the event
• 9323 mentions
• 9256 tweets
• 2177 unique users who
made at least one mention
• 15.048.613 tweets’
highest impressions
• 9% of all Greek tweets
at the day of the event
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24. TedXAthens
page
on Twitter
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25. Links
• http://www.slideshare.net/janehart/twitter-workshop-1604109
• http://www.slideshare.net/haewoon/what-is-twitter-a-social-netwo
• http://www.mediagate.gr/Internet/item/14145-To-Internet-kai-ta-s
• http://en.wikipedia.org/wiki/TED_(conference)
• http://blog.tedxathens.com/
• http://blog.tedxathens.com/tedx-athens-2011-social-media-video-in
• https://twitter.com/#!/tedxathens
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26. Mouskas Vasileios-Ioannis @th_stroumfisame
Efthimiou Lydia @LydiaEfthimiou
Gkrimopoulou Koralia-Aikaterinh @koralliaGrim
Papageorgiou Sotiria @Psotia
Glarou Vasiliki @lilseagal
Mylona Christina-Nina @xristinamylona
Anastasia Kourou @Natakii
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27. Giannakeas George
Doxaras Ioannis
Siligardakis Nektarios
Tsene Lida – coordinator
Tsakarestou Betty – professor
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