Momentum Communications Profile

© Copyright 2006 MOMENTUM communications & studios, Inc. All rights reserved.
Profile
& Sample Portfolio

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“ Painting is so easy when you don't know how, but very difficult when you do.”
- Edgar Degas

® ®
MOMENTUM , a subsidiary of be. Holdings inc. , was founded in
WHO WE ARE
®
April 2004 by Bassem Sabry under the name of NETWiSE .

Starting as a Creative Boutique & Media Production company;
®
MOMENTUM , is now evolved into a full service agency, existing to
offer top-quality communications and media production services
to meet the wide variety of needs of our clients.

®
MOMENTUM opened its doors in the pursuit of creating a new
breed of progressive advertising firm in Egypt. The result was a
company that combines the creative skills of a design studio, the
marketing savvy of an advertising agency, the business sense
and marketing expertise of a communications firm, and the
technical capabilities of a cutting edge multimedia, video
production and internet development firm.

"It's not the size of the dog in the fight, it's the size of the fight in the dog." - Mark Twain

Mission Statement
WHO WE ARE
Be the foremost resource in Egypt and the Middle-

East region helping clients build leadership brands
through creating leadership communication and
developing positive relationships and interaction
between them and their public.

Vision
Our goal in developing our products is to pursue
effective creativity; thinking outside the box of
tradition, while still utilizing and applying proven
marketing logic. Integrity and honesty are stressed
above all in order to respect our clientele; because,
without them, we would not exist.

"It's not the size of the dog in the fight, it's the size of the fight in the dog." - Mark Twain

Bassem H. Sabry
WHO WE ARE
CEO & Creative Director, Co-Founder

Architect, Interior Designer, Visualizer, Creative Director,
Copy Writer, Auteur, Video Producer, certified FOREX & options
trader.

With diverse cross-functional experience & cross-industry
expertise, Bassem Sabry is the visionary and creative mind
®
behind be. Holdings inc. . His inquisitive and forward-
thinking nature makes him a consistent seeker of new ideas
and possibilities. Driven by unstoppable motivation, a passion
for technology and a proven-track record of achievements,
our CEO has unique problem-solving capabilities that give his
work a distinct flair. With a B.Sc. in Architecture - Ain Shams
University (2000), and preparing a master degree in Virtual
Architecture, Bassem held a number of positions in renowned
architectural design firms and multi-national advertising
agencies.

"I have no special talents. I am only passionately curious." - Albert Einstein

Board of Directors
Mohamed H. Sabry – CFO, Co-Founder
WHO WE ARE
With more than 30 years of professional experience in MIS (Management
Information Systems) and Finance, our chairman merges hands-on leadership style

and academic knowledgebase with excellent communication skills to continually
drive focused teams towards performance excellence. Mr. Sabry was always
fascinated by technology. After receiving his B.Sc. in Commerce from Alexandria
University (1968) and working for several years in accounting, Mr. Sabry was
intrigued by computers in the late 70s. From introducing the first computer in El-
Kharafi Group-Kuwait, since then, his life challenge was implementing
computerized business systems and office automation concepts in any work
environment.
Our Chairman has held several senior managerial positions in more than one multi-
national company in Egypt and in the Middle East. Currently the Group Information
Systems & Financial Manager at A.K.Al-Muhaidib Group; a multi-national group
consisting of more than 20 companies, he is in charge for companies in the
development stage. Our Chairman’s scope of experience includes:
– Accounting & Costing Systems of Contracting, Manufacturing and Trading
activities.
– Budgeting & Budgetary Control Procedures and Implementation.
– Banking Procedures (Loans, Letters of Credit, Bank Guarantees … etc.)
– Electronic Business Systems and Office Automation concepts.
– Consultation for Computerized Human Resources Applications

"The greatest danger is not that we set our goals too high and miss them,
the greatest danger is that we set our goals too low and we reach them." - Michelangelo

OUR SERVICES Integrated Marketing Communications (IMC) is one of the
main pillars of the agency's working philosophy. Through IMC principles, all of
the agency's resources and services stay aligned on the client's needs,

resulting in significant benefits.

These include consistency of brand messages throughout every point of
contact with the consumer, total synergy and efficiency in the campaign
execution, and superior campaign outcome.

Direct Marketing
By using interactive multi-channels of communication, our team of Direct
Marketing specialists reaches households, individuals and companies, with
targeted personalized messages in line with the Communications Strategy.

Creative
A multi-cultural and multi-discipline team of young experienced creative
talents eager to create superior advertising well seconded by copywriting and
production professionals.

New Media
Whether you're looking for adding cutting edge animation and graphics to
your website, creating a user friendly online application, or looking to produce
a multimedia CD, we have the capability and proven track record to create
the most effective solution, both in the local and international market.

"I know the price of success: dedication, hard work
and an unremitting devotion to the things you want to see happen." - Frank Lloyd Wright

OUR SERVICES Events
To create, manage and produce events in line with the Communication
Strategy and which strengthen the bond between the brand and the public.

By using interactive multi-channels of communication, our team of Direct
Marketing specialists reaches households, individuals and companies, with
targeted personalized messages in line with the Communications Strategy.

Strategic Planning
By leveraging insights, competitive audits, trends analysis, industry and
economic forecasting, Strategic Planning assures advertising investments will
deliver superior results. It is a catalyst that accelerates the development of the
most innovative communication solutions and most compelling and efficient
creative ideas.

Research
Experienced researchers gathering and turning primary and secondary data
into valuable information to support NETWISE divisions' planning using classical
and proprietary tools.

Media Planning / Buying
Use of the latest techniques, and proprietary tools in order to plan media with
the objective of maximizing reach and frequency at the lowest possible PCM.

"I know the price of success: dedication, hard work and an unremitting devotion to the
things you want to see happen." - Frank Lloyd Wright

OUR SERVICES Media Production
Video

We shoot, edit and produce broadcast quality video.
Whether it's a documentary production, corporate,
tradeshow, sales or instructional video, or a television
commercial, we have the capabilities, equipment and talent
to coordinate a production rivaling large video production
houses, but at a fraction of the cost.
We also have the capability to broadcast or distribute video
onto any medium, i.e. CD, VHS, miniDV, BetaSP, DVD or via
the internet.
Audio
Our creative, music, and VO talents collaborate in producing
radio ads that you can see, smell, and feel.

Public Relations
Team seasoned in developing and implementing yearly PR
programs in line with the Communication Strategy.

" What lies behind us and what lies before us are tiny matters compared to what lies within us.“
- Ralph Waldo Emerson

SAMPLE CLIENTS

“Leadership is the art of getting someone else to do something you want done because he
wants to do it.” – Dwight Eisenhower, 34th US president

Sample Portfolio


Creative


Creative
Print Ads

• Client: TNT Egypt • Business Sector: Supply Chain Management
• Type: B2B • Country: EGYPT

Creative
Print Ads

• Client: Movenpick, Dar El Salam
• Type: B2C • Country: Tanzania Creative Print Ads

Creative
Print Ads

• Client: Movenpick, Dar El Salam
• Type: B2C • Country: Tanzania

Creative
Print Ads

• Client: Wordsworth Books • Business Sector: Bookstores
• Type: B2C • Country: Canada

Print Ads
Creative

•
•
•
Type: B2C
Country: Canada
Business Sector: Tires - Pens


Creative
Print Ads

• Client: RockyMountaineer • Business Sector: Tour Trains

Creative
Print Ads

• Client: Travel Alberta • Business Sector: Tourism

Print Ads
Creative

•
•
Type: HCP
Business Sector: Pharmaceutical


Creative
Collateral Material, Brochures, POS, RDAs

• Business Sector: Pharmaceutical
• Type: B2B, B2C
• Client: Lilly Saudi Product: Cialis

Concepts
Creative

•
•
Type: HCP


Concepts
Creative

•
•
Type: HCP / DTC


Creative
Print Ads

• Client: Multiskills • Business Sector: Recruitment
• Type: B2C • Country: Egypt

Creative
Brochures

• Client: BigBlueDahab • Business Sector: Recreational
• Type: B2C • Country: Egypt

Invitations
Creative


Concepts
Creative

•
•
Type: HTP


Concepts
Creative

•
•
Type: HTC


Concepts
Creative

•
•
Type: HPC


Creative
Logo Design, Print Ads


Creative
Print Ads – Magazines & Newspapers


Creative

• Business Sector: Industrial
• Type: B2B

Creative

• Business Sector: Construction
• Type: B2B

Giveaways


Outdoors


•
•
Type: B2C
Outdoors

Business Sector: Real Estate


Radio Ads
Radio Ads
Media Production


Media Production
Radio Ads - Creative & Production

Astra Zeneca – Symbicort Astra Zeneca – Symbicort Astra Zeneca – Symbicort
Children With Asthma Patient Compliance Asthma Affects My Life
Mother & Child Always Been Me Jogging Friends

• Business Sector: Pharmaceutical
• Client: Astra Zeneca Egypt (working under Promax ME )
• Radio: Nojoom FM

Media Production
Corporate Videos & TVCs


Media Production
Corporate Videos - Creative & Production

Original Version Arabic Version Raya Holding, Cisco Gold Partnership
Certified Gold Partner, 2005
Raya Holding, Raya Sumit 2005 Event
Pulse of the Future, 2005

Raya Holding, Raya Summit 2004, Raya Holding, Raya World 2003,
Delivering Tangible Value, 2004 Post Event, 2003

• Note:
Videos are available on the video showreel DVD.

Media Production
Corporate / Product Videomatics®
Creative & Production

GSK DUBAI, Zinnat Launch Event, GSK Dubai, Conference
Animated logo, 2003 Teamwork Video, 2004

GSK Dubai, Zinnat Launch Event
Grant Video, 2003

GSK Saudi, Seretide,
GSK Dubai, Conference
Seretide Video, 2002
Diabeat Program Intro, 2004
GSK Award-winner and IAAA award nominee

• Note:

Media Production
Corporate / Product Photomatics®
Creative & Production

Astra Zeneca, Nexium Launch Event Ministry of Health Vaccine
(MOH Emirates)
Product Launch Video, 2002 Campaign
Campaign Video, 2002

Aventis, Clexane
Product Video, 2002

GSK Saudi, Asthma Freedom Campaign, Pfizer Egypt, 125 Anniversary Event
Fly Video, 2002 Pfizer Video, 2002

• Note:

Media Production
3D Animations & Walkthroughs

Ministry of Culture, H.C.D.S.C., Global Consultants, @School Event
El-Hakem Area Walkthrough, 2001 TV ad, Melody TV, 2005

CivilHome, Office Building, CivilHome, Private Villa,
3D Animation, 2004 3D Animation, 2004

• Note:

Thank You.


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