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Innovation is a Team Sport

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Janna Bastow
Janna Bastow

Companies—particularly large companies—have complex portfolios and teams, and with them come a huge range of challenges. This talk explores why it's more important than ever to nurture a strong innovation culture. We uncover the formula for strong innovation culture, and the elements within, what an innovation culture looks like in the day-to-day, and how to make space for it in your own organization. You'll see by the end of this talk why innovation involves the whole team, and how the team can be involved, and how practical tools like roadmapping and OKRs can provide the alignment and autonomy your team needs to power a healthy culture of innovation.

Business
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@simplybastow // janna@prodpad.com Innovation is a Team Sport Janna Bastow
@simplybastow // janna@prodpad.com Hi there! I’m Janna Bastow @simplybastow // janna@prodpad.com Always open for a chat about product!
@simplybastow // janna@prodpad.com
@simplybastow // janna@prodpad.com Innovation gets a bad reputation.
@simplybastow // janna@prodpad.com Not just shiny new ideas.
@simplybastow // janna@prodpad.com Innovation culture is collective knowledge.
@simplybastow // janna@prodpad.com ➔ Product problems ➔ Process problems ➔ Organisational problems ➔ You-name-it problems
@simplybastow // janna@prodpad.com You’re not defining the solutions to the problems. You’re creating the environment where problems get solved.
@simplybastow // janna@prodpad.com Innovation culture is powerful.
@simplybastow // janna@prodpad.com Innovation culture is powerful. And profitable.
@simplybastow // janna@prodpad.com via Suzie Prince - @pm_suzie Innovation culture drives profits
@simplybastow // janna@prodpad.com Innovation culture is holistic
@simplybastow // janna@prodpad.com Let’s get there!
@simplybastow // janna@prodpad.com Acknowledge it’ll be tough.
@simplybastow // janna@prodpad.com Acknowledge it’ll be tough.
@simplybastow // janna@prodpad.com Get executive buy-in.
@simplybastow // janna@prodpad.com Use the whole team.
@simplybastow // janna@prodpad.com Break down silos with transparency
@simplybastow // janna@prodpad.com
@simplybastow // janna@prodpad.com
@simplybastow // janna@prodpad.com
@simplybastow // janna@prodpad.com Make space for innovation
@simplybastow // janna@prodpad.com A formula for strong innovation culture
@simplybastow // janna@prodpad.com Formula for strong innovation culture Alignment Autonomy Psychological safety ( ) + +
@simplybastow // janna@prodpad.com Alignment Autonomy Psychological safety ( ) + + Product vision & objectives Formula for strong innovation culture
@simplybastow // janna@prodpad.com Communicate the product vision FOR (target customer) WHO (statement of need or opportunity) THE (product name) IS A (product category) THAT (key benefit, reason to buy) UNLIKE (primary competitive alternative) OUR PRODUCT (statement of primary differentiation) Find this free template at: www.prodpad.com/vision-template
@simplybastow // janna@prodpad.com Set objectives
@simplybastow // janna@prodpad.com OKRs Objectives & Key Results Company Objectives Team 1 Team 2 Team 3
@simplybastow // janna@prodpad.com
@simplybastow // janna@prodpad.com Collaborate on strategy to keep alignment
@simplybastow // janna@prodpad.com Prototyping is key to learning and adapting
@simplybastow // janna@prodpad.com Roadmapping is prototyping for your strategy
@simplybastow // janna@prodpad.com Company Objectives Company Objectives Company Objectives Company Objectives
@simplybastow // janna@prodpad.com Aligned Autonomy
@simplybastow // janna@prodpad.com Self-paced work & ownership of solutions Alignment Autonomy Psychological safety ( ) + + Formula for strong innovation culture
@simplybastow // janna@prodpad.com JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC
@simplybastow // janna@prodpad.com Time Things to do
@simplybastow // janna@prodpad.com Time Feature A Things to do
@simplybastow // janna@prodpad.com Feature A Things to do Time Feature B
@simplybastow // janna@prodpad.com Feature A Things to do Feature B Time Feature C
@simplybastow // janna@prodpad.com Feature A Things to do Feature B Time Feature C
@simplybastow // janna@prodpad.com Things to do Time Due dates & duration ALL THE THINGS!
@simplybastow // janna@prodpad.com Things to do Time ALL THE ASSUMPTIONS!
@simplybastow // janna@prodpad.com You assume you know how much work and how long each feature is going to take. Assumption #1 Time Feature A Feature B Feature C
@simplybastow // janna@prodpad.com You assume that nothing else is going to disrupt your timeline. Assumption #2 Time
@simplybastow // janna@prodpad.com You assume that each feature will work as soon as it is launched. Assumption #3 ✔ ✔ ✔
@simplybastow // janna@prodpad.com You assume that each of these features actually deserves to exist! Assumption #4 ✔ ✔ ✔
@simplybastow // janna@prodpad.com Made up release dates Development due date marches Mismanaged expectations Missed market opportunities Building the wrong thing Sad product managers What could possibly go wrong?
@simplybastow // janna@prodpad.com Vicious cycle Big buffers, slow work Blame culture Tighter controls, less freedom Quality suffers, problems go unsolved
@simplybastow // janna@prodpad.com It’s a trap!
@simplybastow // janna@prodpad.com Local maximum True maximum It’s a trap!
@simplybastow // janna@prodpad.com Formula for good innovation culture: Alignment Autonomy Psychological safety ( ) + + Experimentation and validation
@simplybastow // janna@prodpad.com You know nothing.
@simplybastow // janna@prodpad.com How might we?
@simplybastow // janna@prodpad.com I bet… How might we?
@simplybastow // janna@prodpad.com 󰛜 Experimentation Mindset Psychological Safety
@simplybastow // janna@prodpad.com Likely months away, but aligns with vision Objective Objective Objective Objective Objective Objective Objective Objective Objective Current development work in progress - experiment 1 - experiment 2 - experiment 3 Current prototyping work in progress - experiment 1 - experiment 2 - experiment 3 - experiment 4 Top confidence for next work opening Experimenting on a Lean Roadmap Now Next Later Lower confidence for next work opening
@simplybastow // janna@prodpad.com Likely months away, but aligns with vision Objective Objective Objective Objective Objective Objective Objective Objective Objective Current development work in progress - experiment 1 - experiment 2 - experiment 3 Current prototyping work in progress - experiment 1 - experiment 2 - experiment 3 - experiment 4 Top confidence for next work opening Experimenting on a Lean Roadmap Now Next Later Lower confidence for next work opening
@simplybastow // janna@prodpad.com Likely months away, but aligns with vision Objective Objective Objective Objective Objective Objective Objective Objective Objective Current development work in progress - experiment 1 - experiment 2 - experiment 3 Current prototyping work in progress - experiment 1 - experiment 2 - experiment 3 - experiment 4 Top confidence for next work opening Experimenting on a Lean Roadmap Now Next Later Lower confidence for next work opening
@simplybastow // janna@prodpad.com Don’t trash your roadmap!
@simplybastow // janna@prodpad.com Objective Objective Objective Objective Completed (validation roadmap) Result: Testing results now Result: Increase by $200! Result: No change in #... Result: Decrease by 10%! Top priority for next work opening Likely months away, but aligns with vision Objective Objective Objective Objective Objective Objective Objective Objective Objective Now Next Later Immediate problem to be solved, currently in development Immediate problem to be solved, currently being prototyped Validating on a Lean Roadmap
@simplybastow // janna@prodpad.com Delivery dates Solving problems
@simplybastow // janna@prodpad.com Alignment Autonomy Psychological safety ( ) + + Experimentation and validation Product vision & objectives Self-paced work & ownership of solutions Formula for strong innovation culture
@simplybastow // janna@prodpad.com Innovation culture is less wasteful.
@simplybastow // janna@prodpad.com Profit Center Cost Center
@simplybastow // janna@prodpad.com Research & Development is a cost center
@simplybastow // janna@prodpad.com
@simplybastow // janna@prodpad.com Nothing is quite so useless as doing with great efficiency what should not be done at all. Peter Drucker
@simplybastow // janna@prodpad.com Innovation sits upstream
@simplybastow // janna@prodpad.com Build, measure, learn.
@simplybastow // janna@prodpad.com Innovation culture is the most important product you’ll ever work on
@simplybastow // janna@prodpad.com Thanks! @simplybastow // janna@prodpad.com Always open for a chat about product! Ask me anything, or reach out if I can help with anything at all. linkedin.com/in/jannabastow

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