Sebastiaan van der Lans, founder of WordProof.io at WordCamp Miami on WordPress, blockchain, and WordProof. Let's fix the broken web, together!

1. From WordPress
to Blockchain
The Future is
100% Open Source
WordCamp Miami 2020 February 29th
Sebastiaan van der Lans @delans
#WordProof @WordProofio WordProof.io

3. 30 years of Internet:
Perfect organization,
User-friendly packaged.
- With Google we find information
- Facebook and LinkedIn for people
- AirBnB & Booking for living
- Uber for transport

4. The Internet has Deep-Rooted Issues
Challenges to Fix ASAP
1. Data - mis usage (by purpose) and leaks (not by purpose)
2. Monopolies - Tech Giants Exploit People
3. Social Media - Is Designed to Use its Users. Facebook alone sold our
attention to advertisers for $55bln in 2018 alone.
4. Censorship - Demonetization (we don’t mind, or we don’t know, as long as
we can participate ourselves), Plagiarism, Revisionism
5. Fake news - and e.g. clickbaiting (optimization for click / attention)
Source for quote on Social Media: Brendan Blumer, CEO Block.One, June 1st, 2019

5. How to Take Back Control?
- Step 0: State of the World
- Step 1: Democratize Publishing - WordPress, Open Source Market Leader
- Step 2: Democratize Finance - Bitcoin, Open Source Blockchain Technology
- Step 3: Democratize Business (a.k.a. Everything Else) - Era of the DAC
The Conclusion (spoiler alert):
- We, the WordPress Community, have an
amazing Competitive Advantage in the soon to be
100% Open Source World.

6. Democratize
Publishing (1/3)
WordPress, an
Open Source Market Leader
2: Democratize Finance
3: Democratize Business

7. YouTube Demonetization
March 2017, YouTube: “Put in place changes that
would give brands more control over where their ads
appear.”
DRAFT
Censorship
Centralization (single point of failure)
Costs / Universal / Innovation / Vendor Lock-ins
Source

8. I have to TRUST …
- … YouTube, in not deleting my bread and
butter (for thousands of people it is, and
on Patreon the same happens).
- … Facebook, in not deleting my social
accounts (what would happen if Mark
Zuckerberg was from Iraq, where there’s
still a death penalty on being gay?)
- … Google, in not reading and selling my
email. But off course I trust Google,
because ... In their code of conduct since 2000 …

9. I have to TRUST …
- … YouTube, in not deleting my bread and
butter (for thousands of people it is, and
on Patreon the same happens).
- … Facebook, in not deleting my social
accounts (what would happen if Mark
Zuckerberg was from Iraq, where there’s
still a death penalty on being gay?)
- … Google, in not reading and selling my
email. But off course I trust Google,
because ... In their code of conduct since 2000.
Source

10. WordPress is a Text Book
Example of …
Community > Corporate

11. “I believe Open Source to be the
only way to build a pro-privacy,
anti-monopoly, open web.”
Dries Buytaert
Founder Drupal
Source

12. Value
Extractors
Value
Creators
WordPress
Code
Commits / ReleasesWordPress
Stakeholders &
Benefits
WordPress devs.:
- Credibility
- Recruitment
- Job security
- Sales (Indirect)
- Automattic vs.
Ecosystem 1$ : 20$
- Community >
Corporate
- Decentralization
WordPress Site Owner
- Access to best
tech, free
- User friendly
- Fast innovation
- Universal
- Ownership of
data
Credibility / Love

13. Code + Community
Democratized Publishing
Community vs. Corporates

14. Democratize
Finance (2/3)
Bitcoin & ICO’s,
Open Source Blockchains
1: Democratize Publishing
3: Democratize Business

15. Problems with
Finance
Hyperinflation - e.g. Venezuela
Inclusivity - 1.8B unbanked
The possibility to invest - accreditation, housing
Distribution of Wealth - Uber

16. Source

17. Venezuela Hyperinflation.
3.5%. Per DAY!
$ 1000 Today,
$ 779 after 7 days,
$ 343 after 30 days,
$ 0,01 at the end of the year.

18. Code + Community
Democratized Finance
Bitcoin as the world’s
fastest growing bank

19. Democratize
Everything Else (3/3)
Era of the
Decentralized
Autonomous
Community
1: Democratize Publishing
2: Democratize Finance

20. Central
Server Value
Extractors
Profit
Value
Creators
Uber
Facebook
AirBnB
Google
Amazon
Github
Reddit
Centralized
Technology
Platforms
Source: Brendan Blumer & Brock Pierce, CEO Block.One, 2017

21. Beneficiaries Users
Misaligned Interest
Centralized
Technology
Platforms
Source: Brendan Blumer & Brock Pierce, CEO Block.One, 2017

22. Beneficiaries Users
Profit
Misaligned Interest
-
Profits given only reason for service
-
No User Vested Interest
Centralized
Technology
Platforms
Source: Brendan Blumer & Brock Pierce, CEO Block.One, 2017

23. Value
Extractors
Value
Creators
Open Source
Code
Token
Transparent
-
Auditable
-
Trustworthy
-
Inclusive
Decentralized
Autonomous
Community
Source: Brendan Blumer & Brock Pierce, CEO Block.One, 2017

24. Users and
Beneficiaries
Complete Alignment of Interests
-
Leverage Larger Pool of Innovation
-
Unprecedented Vested Interest
Decentralized
Autonomous
Community
Source: Brendan Blumer & Brock Pierce, CEO Block.One, 2017

25. “You simply can’t compete with
communities where millions of
people have aligned interests.”
Brendan Blumer
CEO Block.One
Source: Brendan Blumer, CEO Block.One

26. Source: Brendan Blumer, CEO Block.One

27. (5:03)How it works, in a standardized way, we hash content, that hash, unique
fingerprint so you will, we put in the blockchain. And provide tools to verify. Under
a blog, link. Pop-up, walk through revisions. (KILL: A total open-source loop. Via
standardization, we take it a step further and we tend to build a whole ecosystem.)
FLOW, GIT SCREEN -> GIF REVISIONS

28. Source

29. (5:03)How it works, in a standardized way, we hash content, that hash, unique
fingerprint so you will, we put in the blockchain. And provide tools to verify. Under
a blog, link. Pop-up, walk through revisions. (KILL: A total open-source loop. Via
standardization, we take it a step further and we tend to build a whole ecosystem.)
FLOW, GIT SCREEN -> GIF REVISIONS
See it live at my blog

31. Source

32. Non-Timestamped Sites Are Not Secure
No Proof-of-Existence & nobody took Accountability
Timestamp Your Content in an Open way
to prove existence and take accountability
Learn more on Timestamps and SEO

33. WordProof.io/miami

34. WordProof.io/miamiSebastiaan van der Lans #WCMIA
@delans MyTalk.Rocks
@WordProofio