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Why Use Mobile?<br />TODAY:<br />3.6 BILLION<br />People around the world have a mobile phone<br />

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Why Use Mobile?<br />Over 285 million Americans are mobile subscribers, about 91 percent of the total population.<br />Source: CTIA Semi-Annual Wireless Industry Survey<br />

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187 Billion Text messages sent monthly <br />in 2010 vs.9.8 Billion in 2005<br />

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By 2014<br />Mobile will become the most common way of accessing the Internet.<br />Source: Nielsen - http://blog.nielsen.com/nielsenwire/consumer/smartphones-to-overtake-feature-phones-in-u-s-by-2011/<br />

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What Do People Do On Mobile?<br />Besides text & talk<br />

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82% Research and Read news<br />65% Keep Entertained<br />45%Manage <br />and Plan<br />89% Stay Connected<br />

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68% Used an app<br />81% Browsed the Internet<br />77% Used a search engine<br />48% Watch videos<br />Source: The Mobile Movement Study, Google/Ipsos OTX MediaCT , Apr 2011<br />

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How Do I Benefit from Mobile?<br />

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Mobile Drives Traffic<br />79% of Americans use their phone for shopping related activities<br />Source: The Mobile Movement Study, Google/Ipsos OTX MediaCT , Apr 2011<br />

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Mobile Drives Sales<br />74% Of American smartphone shoppers made a purchase as a result of using their smartphone.<br />Source: The Mobile Movement Study, Google/Ipsos OTX MediaCT , Apr 2011<br />

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For Communications & Marketing<br />SMS is the most effective channel for marketers because of its simplicity, adoption (or) familiarity, and unbiased reach.<br />Virtually all phones are SMS capable, which means you can deliver you message to approximately 5 billion phones<br />Source: Emarketer Sept. 2010<br />

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Bulk SMS is One-to-Many:<br />

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Use Bulk SMS to:<br />Send out special promotions and sales alerts<br />

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Send text alerts to students & faculty<br />

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Text employees who are out in the field<br />

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To Drive Sales<br />Mobile is Transforming Everyday Shopping Behavior<br />Mobile coupon redemption is 10x that of traditional coupons<br />Nearly one in five users ages 18 and older will redeem a mobile coupon, representing growth of 117.6%.<br />Source: Borrell Associates, April 2010<br />

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Redemption rates for digital coupons are higher than those for paper coupons, falling somewhere between 5% and 20%.<br />

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Other Mobile Tools to Engage Consumers<br />

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Mobile Polls/Voting<br />

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Mobile Text-To-Screen<br />

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Mobile Text Reminders<br />

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Mobile eCards<br />

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QR Codes<br />

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Best Practices for Mobile Marketing<br />

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Design for Mobile<br />WRONG for Mobile!<br />

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RIGHT for Mobile <br />Design for scrolling thumbs, not a wandering mouse<br />

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Let Users Opt in & Opt out<br />

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Get found via mobile search because consumers regularly use their phones to find and act on information.<br />

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Combine Mobile Tools in Your Marketing campaign<br />

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Make Your Mobile Campaign:<br />RELEVANT<br />INFORMATIVE<br />FUN<br />

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Ready to Get Started in MobileMarketing & Communications?<br />Contact us for a FREE TRIAL of our <br />Mobile Communication Platform<br />http://mobile.rdzmedia.com<br />Email: stephen.jackson@rdzmedia.com<br />Phone: 646.530.8632 ext 2<br />http://facebook.com/RDZMedia<br /> http://www.linkedin.com/in/rdzmedia<br />http://twitter.com/roaddoggz<br />http://www.youtube.com/user/RDDZprod <br />