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Growth Hacking
Maxime Pico — Startup42 Managing Director & TB alumni
Un growth hacker c’est quoi ?
Growth (produit + sales) Hacking
Terme né chez les startups
Pourquoi c’est nouveau ?
Digitalisation d’un produit
Pourquoi c’est nouveau ?
Nouveaux canaux de distribution
Par exemple ?
AirBnB, un cas d’école…
Qui est le growth hacker ?
Technique + Analytique + Créatif = GH
L’A/B testing
a) b)
Les outils du Growth Hacker
Janvier Fevrier Mars Avril Mai
Nombre de
nouveaux
utilisateurs
1000 1000 1000 1000 1000
Nombre...
C’est quoi la croissance ?
Quelques tactiques - Pull tactics
Content marketing, Social media (buzzfeed),
SEO…
Quelques tactiques
• Push tactiques
Quelques tactiques - Push tactics
Publicité, promos, bundles…
Quelques tactiques - product tactics
Viralité, backlinks…
Aha Moment
• Chiffre magique 7
AHA Moment
Merci
Pour aller plus loin :
Blogs :
GrowthHacking.fr
-
GrowthHackers.com
-
PetitHacks.com
-
hackisition.com
Vidéos:
The G...
Growth hacking Brest - Maxime Pico
Growth hacking Brest - Maxime Pico
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Growth hacking Brest - Maxime Pico

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Introduction au Growth Hacking à Télécom Bretagne (Brest) le 21/10/15

Publié dans : Internet
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  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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Growth hacking Brest - Maxime Pico

  1. 1. Growth Hacking Maxime Pico — Startup42 Managing Director & TB alumni
  2. 2. Un growth hacker c’est quoi ? Growth (produit + sales) Hacking Terme né chez les startups
  3. 3. Pourquoi c’est nouveau ? Digitalisation d’un produit
  4. 4. Pourquoi c’est nouveau ? Nouveaux canaux de distribution
  5. 5. Par exemple ? AirBnB, un cas d’école…
  6. 6. Qui est le growth hacker ? Technique + Analytique + Créatif = GH
  7. 7. L’A/B testing a) b)
  8. 8. Les outils du Growth Hacker Janvier Fevrier Mars Avril Mai Nombre de nouveaux utilisateurs 1000 1000 1000 1000 1000 Nombre total d’utilisateurs 1000 2000 3000 4000 5000 Parties jouées par utilisateur 50 45 43,3 42,5 45 Utilisateurs arrivés en Janvier 50 30 20 10 5 Utilisateurs arrivés en Février 60 40 20 10 Utilisateurs arrivés en Mars 70 60 50 Utilisateurs arrivés en Avril 80 70 Utilisateurs arrivés en Mai 90 L’analyse en cohortes
  9. 9. C’est quoi la croissance ?
  10. 10. Quelques tactiques - Pull tactics Content marketing, Social media (buzzfeed), SEO…
  11. 11. Quelques tactiques • Push tactiques Quelques tactiques - Push tactics Publicité, promos, bundles…
  12. 12. Quelques tactiques - product tactics Viralité, backlinks…
  13. 13. Aha Moment • Chiffre magique 7 AHA Moment
  14. 14. Merci Pour aller plus loin : Blogs : GrowthHacking.fr - GrowthHackers.com - PetitHacks.com - hackisition.com Vidéos: The Growth Tribe - “AARRR” Dave McClure - Chamath Palihapitiya “how we put Facebook…” Newsletter: Growth Hacking Idea - The Growth Bakery - Neil Patel

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