Hi! This deck is a compilation of Indonesia internet stats collected from many sources. Provides some insights related to internet, mobile, and eCommerce penetration in Indonesia.

1. @Bayusyerli
INDONESIA.
Population, Mobile, eCommerce
Digital Landscape in
2013

2. @Bayusyerli
Hi! This deck is a compilation
of Indonesia internet stats
collected from many sources.
Enjoy!
Bayu Syerli Rachmat
Digital Marketing Mgr.
3M Indonesia

3. @Bayusyerli
Online Population
INDONESIA

4. @Bayusyerli
Steady Economic Growth will Increase
Indonesia’s Online Population
Internet penetration is highest among those ages 15 to 24,
city dwellers and those with a university-level education

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Indonesians Spend Most Time
on the Internet
Hours spent/Week
35h
19h
5h
6h
Indonesia Consumer Insights, June 2010
n=1335 | Base: All Respondents (Natural fall-out)
Social Media Use is
Incredibly Popular
and Dominates
Online Behavior

6. @Bayusyerli
Social Media is Happening in Indonesia
• Indonesians favor social networks over
email for staying in touch.
[Source: We Are Social, November 2011]
• 77% of online activities in Indonesia
involve social networking sites.
[Source: Yahoo!, via Scribd, June 2010]
• There are more than 43m users on
Indonesia's top social network; 18% of
the population.
[Source: We Are Social, October 2012]
• Facebook is Indonesia's top social
networking site with 86% coverage.
[Source: Comscore media matrix, Mar 2012]
• Bahasa Indonesia is the most popular
language used on Indonesian Facebook
with 82% share.
[Source: SalingSilang, via SlideShare, February 2011]

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Mobile Penetration
INDONESIA

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Mobile Subscribers and Penetration Across SEA
[Source: We Are Social, October 2012].
Country Mobile subscribers Penetration
Brunei 530,000 130% (multiple devices)
Indonesia 269m 109% (multiple devices)
Malaysia 34m 118%( multiple devices)
Myanmar 2m 5%
Philippines 97m 94%
Singapore 7m 147% (multiple devices)
Thailand 78m 117% (multiple devices)
60% of regular
internet users
in Indonesia use
a mobile phone
to access internet
Smartphone usage will see sharp growth,
replacing expensive fixed internet access

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Android is the operating
system of choice for Indonesia’s
smartphone owners, but
BlackBerry remains relevant in
the market
Most mobile web users in urban areas rely
on feature phones for mobile web access
Mobile Internet in Indonesia

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The average Indonesian mobile web user consumes 5
hours of media daily. 36% of this time is spent on mobile.
[Source: InMobi, February 2012]
69% of Indonesian mobile web users use
their devices while lying in bed.
[Source: InMobi, February 2012]
24% of Indonesian mobile web users use
social media on their mobiles.
[Source: InMobi, February 2012]

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eCommerce
INDONESIA

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2006 2007 2008 2009 2010 2011
0.1 0.1
0.2
0.3 0.3
0.5Internet Retailing in Indonesia
(Revenue 2006 - 2011)
source by Euromonitor, Retailing in Indonesia
data in Trilion Rp.
2011 2012 2013 2014 2015 2016
0.5
0.6
0.7
0.8
1
1.1Forecast Internet Retailing in Indonesia
(Revenue 2011 - 2016)
source by Euromonitor, Retailing in Indonesia
data in Trilion Rp.
Internet Retailing in Indonesia
www.acnielsen.co.id/news/NEWS14072010.shtml
70% of Indonesian online users
intend to make an online purchase

13. @Bayusyerli
dsresearch-ecommerce-may11
224 Respondents
175 Females
49 Males
Customer Study
0
20
40
60
80
100
120
112
37 30
15 10 8 7 5
Purchasing Product
Female customer tend to buy clothes,
shoes, and personal cares;
0
20
40
60
80
100
120
118
38
18 18 17 15
0
20
40
60
80
100
120
IDR.
100,000 -
500,000
Less than
IDR 5 Mil
Less than
IDR.
100,000
Any
amount
Less than
IDR. 1 Mil
118
38
25 25 18
The Amount of Transaction
The products that customer buy like clothes,
shoes, and accessories tend to cost around
IDR. 500,000.
0%
10%
20%
30%
40%
50%
60%
Bank
Transfer
COD Credit
Card
Other
(Paypall,
etc)
57%
28%
7% 8%
Payment Method
Customer tend to pay via bank
transfer or cash on delivery
Good Ecommerce
Customers are getting confidence using e-
commerce with the help of their friends’
recommendation

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Customer Study
What to Shop

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Indonesia eCommerce
a Big Bang Waiting to Happen