1. Global Conferencing & Communication Solutions
New York | Boston | Tampa | Toronto | London | Mumbai
Singapore | Hong Kong | Shanghai | Sydney
2. Company Profile
Founded in 1947, Verrex is a global design-build integrator and managed services provider of advanced conferencing,
collaboration and presentation technologies. Specializing in benchmark enterprise-level corporate solutions, clients
engage Verrex to help them communicate, collaborate and articulate locally and globally through videoconferencing,
audio conferencing, digital signage, presentation systems and other audiovisual technologies.
Superior performance is Verrex’s hallmark offering clients the industry’s highest level of execution, broadest global footprint,
universal standards and a sophisticated portfolio of comprehensive services. Verrex expertise includes strategic planning
and consulting, systems design, systems engineering, project management, procurement, fabrication, control systems
programming, installation, service and preventive maintenance programs, on site staffing, managed conferencing and
VNOC services.
The Verrex approach draws from a proprietary quality management process that documents each stage in a successful
design, system and service deployment. Refined over six decades, the Verrex Process ensures consistent best-in-quality
standards regardless of project, challenge or geography. In its ongoing commitment to professional excellence, technical
education is paramount at Verrex. The company’s technical staffs are required to hold InfoComm Certified Technical
Specialist designations allowing Verrex to achieve the highest industry certification, InfoComm’s Diamond level Audiovisual
Solutions Provider (AVSP) status.
“ Verrex has a long history of performance, innovation and professionalism
that is reflected in the work they do.
”
Evolving its resources, expertise and presence inline with the needs of its clients has long been a focus of Verrex. In the
1950s the company supplied and serviced distributed background music systems. In the 1960s the company expanded
into two-way radio, school intercom, sound and CCTV systems. During the 1970s the company focused predominantly
on large venue sound systems. In the 1980s and 1990s Verrex broadened its offerings to include corporate audiovisual
and conferencing systems design, integration and service. Verrex continues to grow its expertise with GMS™, global
managed services, designed to simplify the usage and management of conferencing technologies.
Verrex has been family owned for three generations promoting a unique corporate culture that values camaraderie and
peer mentoring. The company has also been recognized by Systems Contractor News as a Top 50 Systems Integrator
each year since the program’s inception in 1994. In 2009, Verrex added the “Excellence in Business - Growth Strategies”
award from the National Association of Systems Contractors, recognizing the company’s visionary strategy for executing
a successful global business model. In 2011, Verrex President & CEO, Thomas Berry Jr., was elected to InfoComm’s
Board of Directors, further establishing the company as a thought leader in the AV and conferencing space.
With principle offices in North America, Europe and Asia, Verrex has strategically positioned its presence to serve corporate
hubs around the globe. A network of over 200 service partners rounds out coverage globally. For a complete list of Verrex
offices worldwide, or for more information about our partner alliances, please visit www.verrex.com.
(Cover Photo: Alcatel-Lucent HD Executive Boardroom; Photo Right: State Street Executive Conference Room)
3. Global Perspective Matched by Localized Capabilities
The evolution of Verrex capabilities is in direct response to client needs for superior, end-to-end audiovisual standards throughout
offices at any location on the globe. From design to installation through to managed services, clients rely on Verrex as a proven,
single source for all their AV applications worldwide, regardless of project size, challenges or geography.
Design Development Rack Fabrication
At the earliest stage, the Verrex Design team conceptualizes the integration of In-house rack fabrication allows Verrex to closely monitor quality factors such as
AV into the space. Verrex innovative system designs are guided by client need, proper assembly, wiring and cable identification as equipment is placed in racks.
application, room layout, acoustics, infrastructure and other factors that can Fabrication Technicians are trained to read and translate AV system diagrams
affect performance and user experience. Proper and precise design translates and to follow strict industry standards as part of Verrex’s multiple Quality
into fewer change orders, fewer missed details and fewer corresponding budget Assurance checks.
overages. Our certified Designers focus solely on the design process including
needs analysis, coordination with architect and interior design agendas, initial Control System Programming
budgeting, preliminary equipment selection and defining system requirements. Verrex certified Control System Programmers have considerable experience
Most beneficial to clients, Verrex Design develops comprehensive drawing with leading control system products including Crestron and AMX. Programmers
packages inline with architectural phases, schedules and requirements. coordinate closely with clients and Verrex Design to develop intuitive, user-
friendly interfaces to control AV systems and environmental devices such as
Project Management lighting.
Verrex Project Managers are a disciplined, highly focused group who ensure
projects are kept on course. A Project Manager is assigned to every installation Quality Assurance
and is the single point of contact for resources, milestones and deliverables. All systems are staged in-house and undergo thorough Quality Assurance
Project Managers attend scheduled on-site meetings, supply project timelines, checks prior to leaving the Verrex facility for installation. Certified QA Technicians
submit project status reports, coordinate subcontractors and, ultimately, lead the stage and test system components to confirm proper functionality, confirm the
execution process. systems intended design and to make adjustments as required.
Project Engineering Installation
Project Engineering is a methodical process of ensuring system integrity. Verrex The responsibility of providing a complete working system, using the highest
Project Engineers conduct extensive equipment research, determine equipment industry standards and quality workmanship, falls to the Verrex Installation team.
viability and verify components will work together to achieve desired results. An InfoComm certified, our Installers perform detail-critical work including structural
in-house AutoCAD team provides drafting support, depicting AV schematics and support for screens, projectors and displays; cable riser management; custom
architectural details in comprehensive system diagrams. AV terminations; and component networking. Once all components are in place
the team makes final adjustments to optimize system performance.
Procurement
Verrex Purchasing maintains strong relationships with over 250 of the industry’s GMSTM (Global Managed Services)
best-in-class manufacturers. Leveraging these relationships, the group is Verrex GMS is a comprehensive suite of services designed to increase usage
responsible for obtaining the highest quality, application-specific equipment at and decrease the operational complexity of business-critical audiovisual systems.
the most competitive cost. GMS features Professional Services, VNOC Services, Preventive Maintenance,
Service and Onsite Staffing & Training.
4. Credentials Profile
Industry Certification
Verrex is a Diamond Level AudioVisual Solutions Provider (AVSP), as designated by InfoComm International, the global association for the
professional AV industry. Diamond-level AVSP is the highest level of company certification achievable in education and training. This
certification signifies Verrex sales, design, engineering, installation and managed services staffs have earned AV specialist credentials,
awarded solely to those professionals who have demonstrated thorough comprehension of audiovisual science and technology by passing
InfoComm administered courses and exams. InfoComm certification is internationally recognized and supported by the pro-AV industry.
All three levels of InfoComm AV specialist are represented on the Verrex team: Industry & Manufacturer Training
» CTS-D (Certified Technology Specialist - Design) Verrex team members have completed the
» CTS-I (Certified Technology Specialist - Installation) following manufacturer and industry training:
» CTS (Certified Technology Specialist - General) » AMX Programming I, II, & III
» Barco Factory Training
» BlonderTongue Technical Training
Solutions Certification
» Christie Factory Training
» Clearone Factory Training
Videoconferencing + Audioconferencing
* Tandberg is now part of Cisco » Crestron Factory Training
» Cisco Registered Partner, Cisco Premier Certified Partner (North America + Asia Pacific), » Digital Projection Factory Training
Cisco Select Certified Partner (EMEA) » Extron School of Advanced AV Technologies
» Tandberg Certified Professional Designer, Certified Professional Installer, Solutions Architect, » InfoComm AV & Control Systems Networking
Product Expert, Certified Engineer I & II » InfoComm Design School I, II, & III
» Polycom Certified Professional Designer, Certified Professional Installer » InfoComm Facilities & Systems Design
» Polycom Certified Video Engineer (CVE) » InfoComm Videoconferencing Engineer’s School
» ClearOne Certified Professional Designer, Certified Professional Installer, ClearOne Certified » JBL Audio Engineering for Sound Reinforcement
Technical Specialist » LifeSizeFactory Training
» LifeSize Pro-Partner, Certified Sales Professional » Lutron Lighting Design for Commercial Spaces
» BiAmp Audia Certified » NEC Factory Training
» NetStreams Factory Training
» NSCA Project Management for the AV Industry
» NSCA Technical Fundamentals of Audio
Control Systems » Polycom Factory Training
» Crestron Certified Masters Programmer, Certified Systems Designer, Certified Professional Installer » RADVision Factory Training
» AMX Certified Programmer (ACE), Certified Designer, Certified Installer » Sony Training Institute
» Lutron ProAV Certified, Commercial AV Certified, Commercial Lighting Design Certified » Tandberg Factory Training
» Extron Certified Advanced AV Technician, Certified AV Associate » V-Brick Factory Training
Programmable Audio DSP Memberships
» BiAmp Audia and AudiaFlex Certified » InfoComm International
» Peavey MediaMatrix Certified » International Facility Managers Assoc. (IFMA)
» BSS SoundWeb Certified » American Institute of Architects (AIA)
» ClearOne Certified » National Systems Contractor Assoc. (NSCA)
» Audio Engineering Society (AES)
Engineering » IMCCA
» National Institute for Certification in Engineering Technologies (NICET) » British Institute of Facilities Management (BIFM)
» Syn-Aud-Con Sound System Design » New York Building Congress
5. Case Study
Benefits of Global AV Standards
Audiovisual systems and services integrated consistently worldwide accelerates adoption of
State Street’s global vision for conferencing, collaboration and presentation technologies.
From their US-based headquarters in the 36-story signature gateway of Boston’s financial district, to the 2009-constructed
London HQ at Canary Wharf, to locations around the globe, State Street sought commonality between offices for their
ambitious AV design, installation and managed services needs. As the multinational organization’s reliance on AV has grown,
Verrex has evolved in-line with their requirements, irrespective of geographic borders, size of projects or challenges.
AV Archetype Provided Cost Containment Managed Services Improved ROI on AV Assets
Needs Addressed
Global Standardization State Street sought cost effective roll out of video and audio systems State Street’s economic and operational mandates to avoid unplanned
Single-source Accountability across numerous, global offices. Specific to State Street criteria, service costs and ensure peak systems’ performance required longterm,
Verrex custom designed templates for common State Street room post installation support throughout North America and Europe. Verrex
Services Featured types that allowed the firm to grow its unique AV infrastructure globally, implemented a comprehensive suite of managed services providing
Design, Installation & Service
without each office having to do the groundwork on their own. State Street with protection for their AV investments at fixed annual
Key Project Locations Locations including Boston, Kansas City, Dublin and Milan selected costs. Under the multi-year program, State Street received unlimited
Alameda, CA an established room or system model to be deployed. Proven service visits, priority service response, preventive maintenance, 24/7
Austin, TX processes for design, engineering, project management, fabrication on-call ServiceDesk support, remote device management and systems
Boston, MA and installation further streamlined integration and cut costs. training.
Cambridge, MA
Chicago, IL
Jacksonville, FL Interface Standards Optimized Productivity On-Site Staffing Decreased Operational Strain
Kansas City, MO Rather than “cookie cutter” solutions, Verrex created standards Resource realities – finding, training and managing AV personnel –
Malvern, PA exclusive to State Street’s enterprise needs. Control system prompted State Street to seek to optimize staffing costs and operational
New York, NY functionality and touchpanel layouts were designed to ensure user efficiencies. Verrex deployed fully integrated, Verrex-managed AV
Princeton, NJ
interfaces were familiar, intuitive and State Street-branded, regardless workforces at key State Street locations worldwide, responsible for
Sacramento, CA
San Francisco, CA of location. Such standards increased productivity and alleviated supplementing in-house staff. Sites such as Boston, Toronto and
Winston-Salem, NC training needs, allowing a Vice President from the Princeton office to London utilized this on-site staffing segment of Verrex managed
Montreal, Canada walk into the Frankfurt office and conduct a videoconference without services to provide live meeting production support, room checks and
Toronto, Canada support or downtime. setup and Tier 1 troubleshooting.
Brussels, Belgium
Dublin, Ireland
Frankfurt, Germany Accountability Evolved In-Line with Objectives Global Perspective Addressed Diversity
Krakow, Poland Sprawling projects such as the build-out of State Street headquarters Although a degree of commonality exists between all offices,
London, United Kingdom in Boston and London required management of multiple teams and acknowledging the diversity between State Street’s multi-country
Luxembourg commissioning of dozens of systems concurrently. To meet State locations was crucial. Adapting to how one office differed culturally from
Milan, Italy
Street’s objectives of time-critical deployment and completion within another meant, first and foremost, respecting that culture. Verrex utilized
Bangalore, India
Hangzhou, China budget, Verrex assigned dedicated project managers, ensuring a network of local experts to ensure teams were aware of proper
accountability and clearly-defined leadership at all project stages. practices and procedures at all times.
(Photo: State Street Lafayette Conference Center)
6. Project Profile
Project Briefs
Asia Pacific
Bain Capital Asia LLC Troutman Sanders Hong Kong Limited
Kishimoto Building, Tokyo, Japan Two Exchange Square, Central, Hong Kong
Project management, systems engineering, control systems programming, CAD, fabrication Systems design, design CAD, project management, systems engineering, control systems
and field installation services for upgrade of a large conference room to improve videoconference, programming, CAD, fabrication and field installation services for integration of audiovisual
audio conference and presentation capabilities. This included coordination of millwork contractor, and conferencing system in large executive conference room. Integrated system included
equipment upgrades to higher industry standards including HD videoconference system and dual displays, high-definition videoconference system, multiple rack-mounted sources,
RF-shielded microphones. wireless touch panel and AV lectern.
China Light and Power Hong Kong Limited Deutsche Bank
Shamshuipo Centre Kowloon, Hong Kong International Commerce Centre, Kowloon, Hong Kong
Systems design, project management, systems engineering, control systems programming,
CAD, fabrication and field installation services for upgrades to multiple executive style board Corporate Meeting Spaces:
and conference rooms to integrate videoconference capabilities. Integration included Systems design, project management, systems engineering, control systems programming,
incorporation of high-definition displays, audio conferencing, high-definition videoconferencing CAD, fabrication and field installation services for integration of audiovisual and videoconference
and room automation including auto-shutdown and remote system control (eControl). systems in two corporate meeting spaces. Integrated systems included 70” and 46” LCDs,
Integration further incorporated a standard template for equipment with variations on display high-definition videoconference system, multiple rack-mounted sources, boundary microphones,
technologies and microphones dependant on room conditions. audio conference system and table-top touch panels.
Jefferies International Auditorium:
Cheung Kong Centre, Central, Hong Kong Project management, systems engineering, control systems programming, CAD, fabrication
Systems design including architectural design drawings, project management, systems and field installation services for integration of audiovisual and videoconference systems in
engineering, control systems programming, CAD, fabrication and field installation services corporate auditorium. Integrated systems included complex production system including dual
for integration of audiovisual and videoconference systems in divisible conference room high-definition videoconference systems, video cameras, multiple rack-mounted sources,
and multiple trading floor displays. Integrated systems included dual 52” displays, high- multiple LCD displays ranging in size from 15” (16:9) to 46”, 48-channel mixing console,
definition videoconference system, multiple rack-mounted sources and wireless touch wireless high-definition microphone system, 20 two-way ceiling mounted speakers, 32-channel
panels. interpreters desk with microphone, headphones and monitors, and multiple touch panels.
(Photo: Deutsche Bank - International Conference Center, Hong Kong Sky Lobby Media Wall)
7. Project Profile
Project Briefs
Asia Pacific
Continued
Deutsche Bank (continued) State Street, Sydney
International Commerce Centre, Kowloon, Hong Kong George Street, Sydney, Australia
Sky Lobby Media Wall: Design-Build Services:
Project management, systems engineering, control systems programming, CAD, fabrication Design services for integration of audiovisual and conferencing systems in new build-out
and field installation services for integration of Christie MicroTiles video wall. The media wall of State Street’s office in Sydney, Australia. Design services included the creation of an
consists of a 30-tile wide by 5-tile high display, 150 rear-projection color video tiles in total infrastructure and facility design drawing package for multiple floors and systems including
seamlessly interlocked. The video wall processor allows up to 16 DVI or RGBHV and 16 three dedicated videoconference rooms, two training rooms with videoconference capabilities,
different SDI, HDSDI, 3GSDI, component, S-Video and composite video formats. The one overflow training room, multiple public displays and six presentation rooms with audio
processor was configured to allow various display options including: a single video image conference capabilities. Verrex additionally worked with the project team, including architects,
with a resolution of 16200 x 2040 AND up to 32 multiple video images of varying resolutions to ensure the audiovisual infrastructure for these systems was included in the architectural
and tile sizes to make one tiled image with a resolution of 16200 x 2040. construction drawing packages.
Onsite Staffing: Project Management: Onsite Staffing:
Verrex provided a dedicated, full-time onsite Project Manager for a six-month contract. The Verrex provides a trained and managed technician to work onsite at State Street’s Sydney
Project Manager reported to a designated Deutsche Bank representative and worked out location to provide daily support and maintenance of audiovisual and conferencing systems.
of the company’s Cheung Kong Centre office in Kowloon, Hong Kong. The Project Manager
was responsible for managing the integration of Deutsche Bank’s International Commerce State Street, Hong Kong
Centre office including the Auditoriumand media wall projects. International Finance Centre, Central, Hong Kong
Service, Maintenance & Event Support:
Deutsche Bank Onsite visits provided to support, service and perform maintenance on audiovisual and
One Raffles Quay, Singapore conferencing systems, as well as dedicated event support, for the Hong Kong location.
Services included equipment testing prior to Town Hall and other executive meetings;
Onsite Staffing: Help Desk Team: audioconference and videoconference production support including setup and testing for
Verrex provides a dedicated, full-time onsite team to staff Deutsche Bank’s regional help various meetings; replacement and testing of equipment; systems testing and troubleshooting;
desk for the Asia Pacific region. Onsite staff includes one help desk manager, three technicians upgrades to firmware; standby assistance for training sessions; and support during
and four coordinators. The team is responsible for handling all conferencing setup and videoconference calls, including bridge management.
support requests including tier 1 troubleshooting, meeting resource booking and scheduling
and answering requests. State Street Technology (Zhejiang) Co. Ltd
Hangzhou, Zhejiang, P.R. China
Design services for integration of audiovisual and conferencing systems in new build-out
of State Street’s Hangzhou China office. Services included creation of audiovisual control
drawings and rack elevations for five presentation rooms, dedicated videoconference room,
training room, training room with videoconference system, multiple public displays and a
multipurpose room with videoconference capabilities.
8. Project Profile
State Street Bank and Trust Company
EMEA Headquarters, Canary Wharf
London, UK
State Street, one of the world’s leading providers of financial services to institutional PROJECT HIGHLIGHT
investors, selected Verrex to integrate conferencing, collaboration and presentation Among the various systems specified, State Street required a sophisticated, multi-
technologies throughout the company’s new EMEA headquarters, sited prominently purpose meeting space for a broad range of applications. Verrex worked closely with
at Canary Wharf. The multi-floor, multi-room fit out consisted of over 50 bespoke AV- the client and designer to integrate a versatile solution to meet the presentation,
centric and enhanced spaces including incident management and control rooms, videoconferencing, recording and building-wide broadcast capabilities. A key highlight
training and breakout rooms, reception, waiting areas, videoconferencing, standard of the space is the flexibility in its operation.
and divisible meeting rooms, IT monitoring rooms, trading area, employee cafe, multi-
configurable large meeting space and a building-wide TV distribution system. The corporate meeting space is a multi-divisible room, capable of three unique
configurations: a large singular space, a dual space or three independent spaces.
CHALLENGES There are three 16:9 27mm (108") motorized projection
State Street undertook a major reorganization and screens, each with integrated videoconference camera,
investment in its London operations, migrating services and three DLP projectors in each area that display high-
and approximately 2,500 staff personnel from locations quality video and presentation materials independently or,
at Canada Square, Royal Exchange, Bank Street and when the space is combined, all together. Sources include
Cannon Street into the new Canary Wharf site. During computer, HD codec, HD DVD, cable television receiver
integration Verrex teams worked within the constraints and facility-wide television distribution system. The system
of an occupied, in-flux office space as furniture, equip- is also capable of broadcasting live to the building-wide
ment and staff were moved in from other offices. This network, which allows events to be aired simultaneously
project exemplified Verrex’s ability to turn over multiple across the facility. Events in the space can be recorded,
rooms concurrently on time, in budget, under strict edited via an on-site production suite and made available
deadlines and schedule changes, with no disruption to for multicasting over the client network.
the client’s operations.
IP-based HD videoconferencing capabilities are available
SOLUTIONS in each of the three spaces, or any combination of the
Demonstrating the proper training and credentials, spaces, within the room. All incoming video appears on
Verrex personnel met the rigorous pre-qualification and vetting standards one, or all, of the projection screens, depending on room configuration. Three fixed
implemented by Canary Wharf’s business district.To ensure shifting turn-over and HD cameras capture images of the main stage and lectern while three additional
training dates were met, while staying within budget, required dedicated project cameras, built into the projection screens’ housings, capture the seated audience.
management with a clear point of accountability. Equipment deliveries, on-site quality
assurance, installation, coordination of trade teams, progress reports and scheduling It was crucial to State Street that the system offer a high level of versatility for its
were all the responsibility of the Project Manager assigned solely to the fit out. presenters. Presenters have the ability to run presentations and control basic functions
on their own from wireless touchpanels in the space. The presenter can also elect
to have their session handled completely by AV technicians located in the room’s
control booth, equipped with LCD displays and touchpanels for monitoring the event
and controlling audio, video, sources and environmental conditions such as lighting.
(Center Photo: State Street London Headquarters Multi-Configurable Large Meeting Space)
9. Project Profile
KPMG LLP
Executive Boardroom
New York, NY
“ I am pleased to provide my highest recommendation for Verrex’s audiovisual services. After five years of working side-by-side
with them, we have only the highest regard for their experience, professionalism and ability to make the right things happen.
- AV Services Manager, KPMG LLP
”
Creating a space that encourages collaboration, provides for optimum communication, the custom-built Boardroom table is equipped with twelve 17" flat panel LCD monitors.
maximizes the impact of high-definition presentations and aesthetically represents the Each monitor resides in a motorized lift-housing that rises up out of the table when
firm’s prestigious reputation, was the criteria in the design and integration of audio- needed, and recesses under the table when not in use. Positioned between two
visual systems for KPMG’s Executive Boardroom. KPMG, provider of assurance, tax, seated meeting participants, the monitor shows the same image displayed on the
legal, consulting and financial advisory services to main projection screen. Program audio for the presentation
clients around the globe, selected Verrex for this key, sources is routed through a digital surround processor
AV-enhanced executive space. and distributed to four, high-quality wall-mounted loud-
speakers at the front and rear of the room.
CHALLENGES
Incorporate extensive audiovisual technology into the At each of the 26 seated table positions, unique audio
Executive Boardroom without overwhelming meeting conference equipment is embedded into the millwork and
participants or impacting the room’s refined style. virtually concealed when not in use. All table positions
Display and audioconference components would need include a low profile microphone in a flip top, capacitive
to be integrated into the custom, marble-inlay table. microphone mute switch with green LED to indicate
active state, headset port and an individual loudspeaker.
SOLUTIONS Incoming audio from conference calls is routed to each
During the design phase, Verrex provided documen- loudspeaker providing optimum volume per participant
tation and direction for build-out and infrastructure station. In addition, all embedded microphones have a
requirements to the architect and contractors. This dedicated echo canceling processor to eliminate noise
ensured system functionality and performance needs would be met while keeping the and echo during an audioconference.
integrity of the interior design intact. Plans for addressing environmental factors, such The Boardroom’s audiovisual systems can be controlled from a dedicated operator’s
as lighting and shade control, were also a focus during the design phase. Verrex station within the room or from the equipment rack station located outside. Each
Design, Project Management and Field Engineers worked closely with the millwork control station is equipped with identical 15" LCD touchscreen controllers with
contractor to seamlessly embed AV components into the custom table. custom menus and graphics.
The Boardroom presentation system allows for the display of high-definition video GLOBAL MANAGED SERVICES
sources and computer graphics onto a large projection screen via a ceiling-mounted KPMG selected a Verrex Preventive Maintenance contract to keep the AV systems in
projector, which is recessed in the soffit. The projected image is formatted for high- this key, executive space at peak performance and to have unexpected issues
definition, wide-screen technology. In addition to the main projection display system, addressed quickly.
10. Project Profile
Alcatel-Lucent
HD Videoconferencing Executive Boardroom
Murray Hill, NJ
“ From putting together the best team to design, manage and integrate our projects to following up with our service needs,
Verrex understands the importance of delivering quality each and every time. - IT Executive Support Manager, Alcatel-Lucent
N e w l y f o r m e d t e l e c o m m u n i c a t i o n s l e a d e r, A l c a t e l - L u c e n t , r e q u i r e d a
”
and custom mirror assembly are housed in the renovated projection room. Verrex
videoconferencing solution unlike any other - high-definition that would utilize the specified the Polycom HDX 9004 conferencing codec to deliver high-definition voice,
company’s own network and allow executives, from various points on the globe, video and content sharing. Ceiling-mounted loudspeakers provide high quality audio.
to interact as if they were all in the boardroom together. Alcatel-Lucent selected
Verrex as the designer and integrator of this industry A 12" tabletop multimedia touchpanel and 8" wireless lectern touchpanel control
first project. all audiovisual and specially designed lighting in the
room. The tabletop touchpanel features both “user” and
CHALLENGES “tech” modes. User mode, with a simple and intuitive
Dismantle the existing 11-year old system and interface, allows executives to conduct presentations and
design, build and install one of the first true HD videoconferencing and features speed and one-touch
videoconferencing solutions in its place. Architectural dialing. The tech mode allows AV and IT support staff to
modifications would be required to adapt the room manage all system components. The control system was
and ensure an authentic collaborative experience. The also custom programmed to create unique, visual lighting
innovative system would have to be as intuitive as cues; lights illuminate on the active participants and
possible for high-level executives to use unaided at all darken in the galley seating area.
hours. A demanding deadline of just six weeks would
require flawless coordination. Two distinct room details provide additional visual cues:
microphone status collars translate mic state into colors
SOLUTIONS (green for a live mic, red when muted and yellow during
With Verrex Sales advanced in design, unique details system warm-up) and a multi time zone digital clock is
and equipment were specified prior to moving to the mounted in the soffit.
engineering stage. The Verrex Design team provided the project architect with
drawings for reconstruction to ensure the room suited the new technology. In order to SYSTEM HIGHLIGHTS
meet the strict timeline, Verrex Project Management was tasked with driving the Integrated controller, wireless and tabletop touchpanels, universal signal processors,
entire schedule and coordinated all trades including architects, lighting and matrix switcher, video processors, HD DVD player, multisystem VCR, HD cable TV
construction. tuner, HD videoconferencing codec, HD camera, HD LCD projector, rack and lectern-
mounted HD LCD monitors, 46" LCD displays, custom mirror assembly, rear-
All components were designed with an infrastructure to support 1080p. This three- projection screen, ceiling loudspeakers, audio matrix mixers, amplifier, gooseneck
display boardroom features a 60" x 107" 16:9 rear-projection screen flanked by two lectern microphone, push-to-talk tabletop microphones, microphone status collars
46" LCD displays, all capable of displaying a variety of sources. An HD LCD projector and multi-zone digital clock.
(Center Photo: Alcatel-Lucent High-Definition Executive Boardroom)
11. Project Profile
Arnold Worldwide
Presentation and Screening Room
Boston, MA
“ As Director of AV Services for a major Advertising Agency, it’s my job to keep up with technology in our conference rooms. Our work is our product. If it
doesn’t look great, we don’t get noticed. With the help of Verrex and our architects, they truly created a showpiece. Open concept, clean lines, an amazing
screen, and environmentally friendly. Employees are stepping over each other to book this room. I’ve worked with many companies over my career, and
Verrex is the best. They are well worth the price of admission. Piece of mind, great project management, as well as a superior product and staff. Would
recommend to all businesses. - Director of AV Services, Arnold
”
Arnold, the leading ad agency responsible for energizing brands such as Volvo,
Carnival Cruise Lines and Jack Daniels, sought to convey an unmistakable message
correct 16:9 aspect ratio; or two images, one on either side. Presentation sources
include high-definition and standard DVD, laptop, two game consoles, satellite radio
to clients and staff about their world-class creativity, energy and insight. Arnold and DVR. The system features a sophisticated, multi-window image processor with
selected Verrex to help deliver this message, loud and clear, via the agency’s AV- edge-blending capabilities.
enhanced Presentation & Screening Room, featuring an eye-catching 190" x 60"
rear projection display. The result - immediate and Verrex recognized audio would play a critical role in
powerful reactions from clients and staff the moment energizing presentations. To achieve an immersive effect
they enter the room. – making the audience feel as if they are in the presen-
tation, not just watching it – audio from the various
CHALLENGES sources is broadcast through a powerful, 7.1 surround
The room’s intended use, to review and present sound system. Six full-range program speakers in the
campaigns to clients and staff, demanded an exciting, ceiling and a front-firing subwoofer incorporated into the
flexible solution. Visual impact was foremost with a front wall deliver robust sound throughout the room.
display that would fill the entire front wall, capable of
multi-configurations. A powerful audio solution would A custom programmed, 6" touchpanel at the main table,
be needed to fuel presentations. Environmentally- which can be run wireless or wired, permits non-technical
conscious Arnold requested the project be “green- users to easily hold and conduct meetings through the
friendly”, including reuse of existing equipment when use of intuitive menus. To further enhance the audience
possible. experience, Verrex also incorporated control of environ-
mental devices such as lighting and shades. Arnold staff
SOLUTIONS can easily direct presentations, adjust audio, recall
To provide Arnold with a complete solution, Verrex coordinated with the project lighting scenes and set the right mood, all from the
architect, MEP engineer, furniture supplier and general contractor. This included a integrated touchpanel.
thorough needs analysis to initiate design direction and AV architectural drawing GREEN AV
development. Verrex worked in parallel with the architect’s development of interiors Several green, best-practices were featured in the project. An e-control system was
and environmental considerations to ensure all client specifications would be met. To integrated for remote monitoring of system status. Programmed to shut down when
achieve the client’s desired effect, the room required specific interior build-out as well not in use or at the end of the business day, remote monitoring helps preserve the
as acoustical, lighting and window treatments. life of projection lamps and cuts down on energy consumption. At Arnold’s request,
Verrex also utilized any existing client-owned equipment that could fulfill the
The Presentation Room features a single, glass rear projection screen with 16:9 HD requirements of room functionality. Part of its Quality Assurance Program, Verrex
aspect ratio. Three projectors allow for multiple display configurations: a single 190" x thoroughly tested each reused component at its own facility to ensure compatibility
60" continuous image that fills the entire wall; a centered 107" x 60" single image with and stability before on-site installation
(Center Photo: Arnold Presentation & Screening Room)
12. Project Profile
MetLife
Facility-Wide AV Build-Out
Tampa, FL
“ Because we have an established relationship with Verrex, we were able to design and implement a solution in Tampa that
conforms to our vision of how we want to use AV across all of our facilities. - Senior AV Consultant, MetLife
As the long-standing audiovisual provider for MetLife, Verrex was presented with the
”
Videoconferencing Rooms. When specifying which videoconferencing systems to
challenge of integrating the newly opened Tampa location with audiovisual systems integrate in each location, it was imperative the Project Manager be completely
that were consistent throughout all MetLife facilities, worldwide. knowledgeable of the corporate infrastructure. Designing such value-adds as extra
inputs for portable videoconferencing systems, gave the client added flexibility by
CHALLENGES allowing for last minute meeting changes and future
MetLife required meeting and conference room spaces growth applications.
that could easily “morph” into multiple rooms on a dime,
audiovisual capabilities that were almost exact replicas Lobby Signage. MetLife required the ability to get their
of those in other locations within the company and an corporate message to visitors and employees. The lobby
integrator that could be all but invisible as it tackled signage system is a valuable communication tool. From
the installation work amid ongoing office operations. scheduled events to internal corporate messages, this
tool has been instrumental in ensuring everyone stays
SOLUTIONS informed.
Coordinating closely with MetLife’s in-house AV staff,
Verrex succeeded in helping design a technology Miscellaneous Rooms. The dining room and fitness
solution that met the company’s requirement for a room also included flat panel display monitors and sound
consistent AV system template. This included a reinforcement systems.
dedicated Project Manager to act as liaison between
the client and integration team. Conference Rooms. Each conference room includes
the same type of projector, screen, audio and control
Every meeting space and conference room was system. Some rooms required flexibility by either being
designed with the same equipment, layout, programming and field installation used as one large venue or divided into separate meeting spaces. Variations in
parameters. A Project Manager was dedicated solely to work on all MetLife projects functionality required some minor equipment changes depending upon the room
throughout the country, keeping the team procedures and equipment consistent requirements.
within each facility.
(Center Photo: MetLife Divisible Meeting Space)
13. GMSTM (Global Managed Services)
Verrex GMS (Global Managed Services) is a comprehensive suite of solutions designed to increase usage and simplify the operation and management of
business critical audiovisual and conferencing systems. Now management, support and maintenance of all collaboration, conferencing and presentation
technologies – the complete range of visual communication systems and components – can be centralized providing a single-source umbrella for:
Professional Services Preventive Maintenance & Repair
Analysis and recommendations to improve Preventive maintenance and critical care
AV infrastructure. service options.
VNOC Services Onsite Staffing & Training
End-to-end concierge management of audio Human capital to provide immediate support,
and video conferences. operation and training services.
Professional Services Onsite Staffing & Training
A collaborative dialog with Verrex GMS will help identify and anticipate an Choose from dedicated on-site staffing or staff augmentation to provide live
organization’s evolving AV communication needs. Professional Services provides meeting support, room checks, set up and trouble-shooting. A comprehensive
a critical road map, assessing options, operations, infrastructure, service gaps training and certification program - Verrex University - is required for all Verrex
and business requirements to arrive at the best, most strategic decision for the placed technicians and can be made available to an organization as part of their
enterprise. own training process.
Preventive Maintenance & Repair VNOC Services
A comprehensive suite of service and support offerings to maximize uptime and Solutions designed to monitor and manage video and audio conferencing
ROI: 24/7 global help desk, preventive maintenance, service agreements, environments ensuring trouble-free, effective and consistent communication
equipment repair, loaner & rental systems, critical spares, asset management and across single or multiple time zones. Verrex VNOC services include: device and
on-call Service Desk. Customization puts cost control in the user’s hands, network monitoring; device management; bridging services; conference scheduling
selecting only those options that match a specific budget and need. and reservation management; conference management; and problem management.
