1. Introduction to Social Media and Social Networking Barbara Burgie burgiemediafusion.com facebook.com/burgiemediafusion twitter.com/burgiemedia linkedin.com/company/burgie-mediafusion-llc
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3. Current stats Executives from all Fortune 500 companies are LinkedIn members Roughly one million new members join LinkedIn every week, at a rate equivalent to a professional joining the site faster than one member per second There were nearly two billion people searches on LinkedIn in 2010 -linkedin.com
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5. Current stats Enough content is uploaded on YouTube each week to create 150,000+ full-length movies More video is uploaded in 60 days than the 3 major US networks created in 60 years The demographic is broad: 18-54 years old YouTube reached over 700 billion playbacks in 2010 -youtube.com
6. Other important networks Every business owner (or manager) can setup a free account to post offers, photos and message her customers In the month of January, more than 45 million people visited Yelp Started in Columbus, OH in 1995 Used to rate a company by type of work they've done, prices, professionalism and timeliness Businesses are rated on a 16 elements including an overview of complaints received and level of severity
7. Why does social media work? Creates instant business versus instant branding Friends, family, fans, connections, clients and prospects Relationship building
11. Facebook: How to set up a page Fan/Business/Personal Page; which is right for you? • Personal versus professional • Clients versus friends • Content within your posting
13. Facebook: User protocol Appeal to your audience Ask questions and have conversations Update with photos of people, videos and original content What is your corporate policy?
28. Be sure to know who you are asking and who is asking you
29. Users vary in their views on how well you must know someone before connection to him or her, but it’s inappropriate to send connection invitations to people who have never met you or heard of you, or had any linking to your existence
54. The retweet (or “RT”) allows Twitter users to share the best links, tweets, and gems they find from others using the service
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56. On an account level, 25% of Twitter accounts have no followers, and 40% have never sent out a single Tweet. Put in perspective: 30 million Twitter accounts have never been updated. Taken even farther, 80% of all Twitter users have sent out less than ten tweets- MAKE IT WORK!-RJMetrics
59. YouTube: How to set up your account Create username to go along with your company Customize your channel with background to match your other marketing and social media materials
61. YouTube: Content ideas Video montage of project installation Project profile Staff interviews Show action pieces featuring product Don’t be boring! Have fun! Stay positive!
70. Create a plan The W’s Why do the campaign? Who is the target? Who will be responsible for the campaign? What do you want to say? What do you want to learn? What do you want the audience to do? Establish a key company contact to control and use staff to come up with content
86. Phone applications and integrations More than 250 million active users are accessing Facebook through their mobile devices People that use Facebook on their mobile devices are twice as active as non-mobile users Of Twitter's active users, 37 percent use their phone to tweet YouTube mobile gets over 100 million views per day YouTube player is embedded across tens of millions of websites
87. Quick codes 87% of people are scanning QR Codes to get additional product information 1,200% growth in the scanning of QR Codes over just the last six months of 2010 Demographic is 35- 44 -directmailman.com; mashable.com
88. Contact Information Barbara Burgie barb@burgiemediafusion.com 614.273.0783 burgiemediafusion.com facebook.com/burgiemediafusion twitter.com/burgiemedia linkedin.com/company/burgie-mediafusion-llc Taylor Johnson taylor@burgiemediafusion.com Office: 800.713.0445 ext. 2 Cell: 419.302.3786
![Current stats 48% of adults (18+) are on Facebook ,[object Object],Average user has 130 friends People spend over 700 billion minutes per month on Facebook Average user is connected to 80 community pages, groups and events Since social plug-ins launched in April 2010, an average of 10,000 new websites integrate with Facebook every day -facebook.com](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)