2. Location
KERALA is an Indian state located on the Malabar coast
The state has an area of 38,863 km (15,005 sq mi) and is
bordered by Karnataka to the north and northeast, Tamil Nadu
to the east and south and the Arabian Sea on the west.
KERALA TOURISM Great BackWaters TVC.mp4
3. Few facts
Official language - Malayalam
Kerala is a popular destination for its Backwaters, Beaches,
Ayurvedic tourism and Tropical greenery .
Highest literacy rate, life expectancy and highest sex ratio in
India
Low infant mortality rate
United Nations Children's Fund (UNICEF) and World Health
Organisation (WHO) designated Kerala the world's first 'Baby
Friendly State.
Doctor patient ratio of 1:700 which resembles most of the
European nations’ health facilities.
4. Kerala Culture in the Indian
background
Synthesis of Aryan & Dravidian culture
Composite and cosmopolitan
Unity in diversity
Cultural pluralism
5. Land of Ayurveda & Spices
Kerala has the largest number
of Ayurveda colleges and
practitioners in comparison to
any other place in the world
Kerala Ayurveda is famous for
its 5 prolonged treatment,
named ‘Panchakarma’
One of the major spice
shipping hubs for the globe
since as early as 3000 B.C.
9. Architecture
Kerala architecture is one of the most unique in India,
especially in its striking contrast to Dravidian architecture,
Tamil architecture popularly seen in South India and its close
resemblance to Oriental architecture like Japanese, Tibetan and
Nepalese.
The architectural style has evolved from the state’s peculiar
climate and long history of influences of its major maritime
trading partners
13. Tourism
•Named as one of the ten paradises of the world by National
Geographic Traveler.
•Kerala is famous especially for its ecotourism initiatives and
beautiful backwaters.
•Responsible Tourism
14.
15. ETIQUETTE
Traditionally a matriarchal society with ladies given more
preferences and priority. They get priorities in queue, seating
in public transport, priority or separate reservations in public
transport waiting lists, etc.
Ladies are also expected to conform to traditional standards
of modesty. For example, smoking and drinking by ladies are
considered as social taboos
A respectable woman does not show her legs (including
ankles) or shoulders
It is very important to wash your hands before you eat. Only
eat with your right hand, as the left hand is meant to be used
for more unsavoury purposes, and also only pass food (and
other things) with your right hand.
16. Before you enter someone's house, remove your shoes to
show respect.
The thumb rule of handshaking is that, the female extends her
hand first, and the male reciprocates. ‘Namaskaram’ is the
formal way of greeting.
Public display of affection is generally disapproved.
