1.
Connected devices
Apps
Impact on brands
How to

2.
iPad is just one type of connected device.
There are many others

3.
App examples

4.
Source: Morgan Stanley
5b
The rapid rise of the
connected device
1b
100m
10m
1m Mobile phone/
Desktop PC
Mini computer Desktop PC internet Connected devices
Mainframe computer 1980 1990 2000 2010
1960

5.
Their rise

6.
2010
2010 2020
World population World population
6.9 b 8b
5b
Connected
devices
22
Connected
b
devices

7.
22 b
connected devices
?
6 b 2.5 b 1.1 12.4b b
Smart phones Digital TVs Cars Other

8.
Smart phones are leading the way
for connected devices

9.
Phone ownership
54
Smart
%
phones
Source: Nielsen Report

10.
40% access
the web more
on their mobile
phone
Source: Nielsen Digital Marketing Outlook 2010

11.
80% of mobile
data volume
via apps
Source: Zoken Finland

12.
4 b
apps downloaded from the Apple store
in last two and half years

13.
225,000
apps available from Apple

14.
70,000
5,000 2,800
2,000 1,000

15.
2010 2015
4 b apps 25 b apps

16.
Connected devices will dominate
Rapid shift from desktop
Most content via apps

17.
Top 10 locations
for accessing mobile internet
Source: The Nielsen Company 2010

18.
Top 10 locations
for accessing mobile internet
Source: The Nielsen Company 2010

19.
Top 10 locations
for accessing mobile internet
Source: The Nielsen Company 2010

20.
updated
image to
come

21.
Mobile Internet Revenue Mix
Mobile devices Desktop
95 5 %
Paid services
%
Advertising
60 40 %
Paid services Advertising
%
Source: Nielsen Research

22.
The average user spends on apps

23.
Expect brands to Expect apps to be
have applications easier to use

24.
TM

25.
Relevance

26.
Affordability

27.
Integration

28.
Superiority

29.
Enjoyment

30.
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