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A CRASH COURSE IN TWITTER AND SOCIAL MEDIA FORHEALTHCARE IMPROVEMENTChristina Krause | Executive Director, BCPSQC | @ck4qA...
Before we get started …       Share what you are learning, ask questions            or chat with others on Twitter!#qualit...
Don’t forget to “hatch your egg”!#quality4 | #quality2013@ck4q | @ajay4quality
Don’t forget to “hatch your egg”!#quality4 | #quality2013@ck4q | @ajay4quality
Ground RulesHow do we want to work    together in this room today? #quality4 | #quality2013 @ck4q | @ajay4quality
Poll       How would you rate your experience with       social media?          a. Newbie          b. Amateur          c. ...
Impromptu Networking   Two minutes per person in pairs   Speak with 3 people you don’t know   Ask 2 questions:   -What are...
Overview of the Day    Two Parts:    1. Social media as a strategy for health care       improvement    2. Getting your ha...
BCPSQC Vision       A sustainable health care system       built on a foundation of quality.#quality4 | #quality2013@ck4q ...
Our Mission       Provide system-wide leadership through       collaboration with patients, the public and       those wor...
#quality4 | #quality2013@ck4q | @ajay4quality
#quality4 | #quality2013@ck4q | @ajay4quality      Pew Internet Surveys (Generations 2010)
The Engagement Pyramid#quality4 | #quality2013@ck4q | @ajay4quality               Gideon Rosenblatt, Former Groundwire Exe...
TRIZ#quality4 | #quality2013@ck4q | @ajay4quality
TRIZ – First StepIn groups, make a list of “to do’s” in answer to yourassigned question on a flip chart.There is no wrong ...
Questions1. How can we ensure privacy is breached on social media   tools such as Twitter/Facebook?2. How do we make sure ...
TRIZ – Second Step     Go down the list and ask:             “Is there anything on this list that we              currentl...
TRIZ – Third StepTake one item at a time and ask:—How am I and how are we going to stop it?—What would be the first move?—...
Why use online tools?#quality4 | #quality2013@ck4q | @ajay4quality
#quality4 | #quality2013@ck4q | @ajay4quality
#quality4 | #quality2013@ck4q | @ajay4quality
16% of daily searches have never been searched before#quality4 | #quality2013@ck4q | @ajay4quality
#quality4 | #quality2013@ck4q | @ajay4quality
— Largest social network in the world with 1 billion+ users— In Canada, 18 million members have accounts— Two thirds of us...
#quality4 | #quality2013@ck4q | @ajay4quality
Adapted from Josh Bernoffs POST (2007)#quality4@ck4q | @ajay4quality#smIHI | | #quality2013@ck4q | @ajay4quality
Adapted from Josh Bernoffs POST (2007)#quality4@ck4q | @ajay4quality#smIHI | | #quality2013@ck4q | @ajay4quality
PollMy organization has a clear social media engagementstrategy:   a. SOS   b. Not so much   c. Pretty good   d. Absolutel...
BCPSQC Journey…just beginning!  Communications & engagement to …    1. Support efforts to improve quality of care    2. Bu...
BCPSQC                                 Communications                                 & Engagement                        ...
Social Media GuidelinesTypically include:-Information about the context and benefits of using social media.-What to be awa...
Social Media GuidelinesTypically include:-Information about the context and benefits of using social media.-What to be awa...
Email Marketing      — Email newsletter using      — Targeted, personal emails      — Partner emails#quality4@ck4q | @ajay...
Newsletters ~ The Digital Way       1.The Look       2.Database Management       3.Two-way Dialogue (Engagement Pyramid)  ...
Things we consider when sending emails:#quality4@ck4q | @ajay4quality#smIHI | | #quality2013@ck4q | @ajay4quality
98% receive your email             2% soft or hard bounce.           18-26% open                a few mark as junk.       ...
#quality4 | #quality2013@ck4q | @ajay4quality
Newsletter Open Rates#quality4 | #quality2013@ck4q | @ajay4quality
#quality4 | #quality2013#smIHI | @ck4q | @ajay4quality@ck4q | @ajay4quality
#quality4 | #quality2013#smIHI | @ck4q | @ajay4quality@ck4q | @ajay4quality
#quality4 | #quality2013@ck4q | @ajay4quality
Storytelling       Finding stories          ― from staff, partners, call outs/campaigns       Documenting stories         ...
An Example: Tools & Products     1.    Email Blasts     2.    Sharing presentations     3.    Blog Posts     4.    Videos ...
Slides via       286 presentations uploaded       Example from Quality Forum 2013       —4 plenary presentations       —10...
#quality4 | #quality2013#smIHI | @ck4q | @ajay4quality@ck4q | @ajay4quality
#quality4 | #quality2013#smIHI | @ck4q | @ajay4quality@ck4q | @ajay4quality
#quality4 | #quality2013@ck4q | @ajay4quality
#quality4 | #quality2013#smIHI | @ck4q | @ajay4quality@ck4q | @ajay4quality
Video         —    Promotion         —    Storytelling         —    Documentation         —    Education#quality4 | #quali...
#smIHI | @ck4q | @ajay4quality
Unique opportunity to:        1. Engage with colleagues (strong & weak tie)        2. Disseminate ‘calls to action’ to lar...
BCPSQC Approach        − Trusted voice on health quality        − Support the work of our partners        − Empower staff ...
Our Strategy on Twitter (THE JOURNEY SO FAR)                                                          TWITTER STRATEGY    ...
Power of Collective Twitter Following                           Started   Following   Followers # of Tweets Klout ScoreBCP...
BCPSQC Strategy    1. Follow organizations/individuals that align       with our work       − Helps build followers (~ 15-...
BCPSQC Strategy        3. Disseminate content in a way that is fresh and           engaging           – Live tweet from ev...
An Example!#quality4 | #quality2013#smIHI | @ck4q | @ajay4quality@ck4q | @ajay4quality
#smIHI | @ck4q | @ajay4quality
#smIHI | @ck4q | @ajay4quality
#smIHI | @ck4q | @ajay4quality
#smIHI | @ck4q | @ajay4quality
#smIHI | @ck4q | @ajay4quality
#smIHI | @ck4q | @ajay4quality
#smIHI | @ck4q | @ajay4quality
BCPSQC Strategy       1.   # of followers       2.   # of clicks       3.   # of retweets       4.   # of replies/mentions...
#smIHI | @ck4q | @ajay4quality
#smIHI | @ck4q | @ajay4quality
— Leverage social networks to build social stories — Based upon social media networks    Twitter, Facebook, YouTube, Flic...
#smIHI | @ck4q | @ajay4quality
Oct 08, 2:59pm“Fyi @CityofVancouver the public water fountain at Ontario &Broadway no work. Hope someone can fix it. Thank...
Lets take an issue.#quality4 | #quality2013@ck4q | @ajay4quality
#quality4 | #quality2013@ck4q | @ajay4quality
Engage the community#quality4 | #quality2013#smIHI | @ck4q | @ajay4quality@ck4q | @ajay4quality
Take an action#quality4 | #quality2013#smIHI | @ck4q | @ajay4quality@ck4q | @ajay4quality
Take an action#quality4 | #quality2013#smIHI | @ck4q | @ajay4quality@ck4q | @ajay4quality
Your                                 Media!#smIHI | @ck4q | @ajay4quality
Your                                 Media!#smIHI | @ck4q | @ajay4quality
Our#smIHI | @ck4q | @ajay4quality
#quality4 | #quality2013#smIHI | @ck4q | @ajay4quality@ck4q | @ajay4quality
1. Ownership#quality4 | #quality2013#smIHI | @ck4q | @ajay4quality@ck4q | @ajay4quality
2. Measuring Success#quality4 | #quality2013#smIHI | @ck4q | @ajay4quality@ck4q | @ajay4quality
3. Changing Behaviour#quality4 | #quality2013#smIHI | @ck4q | @ajay4quality@ck4q | @ajay4quality
#quality4 | #quality2013@ck4q | @ajay4quality
What did the Canadian Patient Safety Institute try? #quality4 | #quality2013 @ck4q | @ajay4quality
A Hand HygieneVideo Contest!#quality4 | #quality2013@ck4q | @ajay4quality
CPSI Campaign— It’s all about the people –  “viewers choice”— Videos posted to  Facebook & YouTube— Votes = Likes on  Face...
Hand Hygiene Across CanadaHousekeeping StaffMaimonides GeriatricCenter, Quebec
“Mrs. A”, Winner, Viewers ChoiceChatham-KentHealth Alliance, Ontario
Outcome of HH Video Competition • 1025 votes cast • 54,000 post views on Facebook (up 154%) • Doubled their Facebook follo...
Outcome of HH Video Competition  Hard Data                        Overall  •1025 votes cast                 •Audience Enga...
All time watched Hand Hygiene videosUniversity of Geneva Hospital170,000 hitsNov 17, 2009     #quality4 | #quality2013    ...
All time watched Hand Hygiene videosUniversity of Geneva Hospitals   Jefferson University Hospitals~170,000 hits          ...
What is the all-time most    watched video online?#quality4 | #quality2013@ck4q | @ajay4quality
Most all-timewatched videoPSY – Gangnam Style~1.5 Billion hits!(July 15, 2012)
The Next Sensation?!  PSY – Gangnam Style                 Global Handwashing Day  ~1.5 Billion hits! (Jul 15, 2012)   ~101...
#smIHI | @ck4q | @ajay4quality
Another example!
How NHS used social media to go viral forChange Day— 9 million Twitter impressions for a dedicated #nhschangeday  hashtag—...
How NHS used social media to go viral forChange Day— 9 million Twitter impressions for a dedicated #nhschangeday  hashtag—...
Creating Your Own Social Media Strategy   Turn to Your Neighbour:   What are you working on?   What strategies might you u...
Twitter 101:  Learn How Twitter Can Revolutionize the  Way We Engage Others to Improve Care#quality4 | #quality2013@ck4q |...
Poll    How would you rate your experience with Twitter?      a. Newbie      b. Amateur      c. Comfortable      d. Supers...
What Will We Do?   First Half:      1. Learn how to use Twitter      2. Why should we use Twitter?#quality4 | #quality2013...
What Will We Do?   First Half:      1. Learn how to use Twitter      2. Why should we use Twitter?   Second Half:     1. G...
What to Expect    1. Learn how Twitter can compliment your work#quality4 | #quality2013@ck4q | @ajay4quality
What to Expect    1. Learn how Twitter can compliment to your work.    2. Learn practical skills on how to use Twitter to ...
What to Expect    1. Learn why Twitter can be complimentary to your       work.    2. Learn practical skills on how to use...
What to Expect    1. Learn how Twitter can compliment your work.    2. Learn practical skills on how to use Twitter to    ...
Poll     How many active users are on Twitter?       a. 25 million       b. 50 million       c. 200 million       d. 500 m...
#quality4 | #quality2013@ck4q | @ajay4quality
#quality4 | #quality2013@ck4q | @ajay4quality
#quality4 | #quality2013@ck4q | @ajay4quality
Download it fromwww.bcpsqc.ca(we’ll be referring to itthroughout the session)
And let’s acknowledge those      that did the pre-work…#quality4 | #quality2013@ck4q | @ajay4quality
#quality4 | #quality2013@ck4q | @ajay4quality
@               RT # DM#quality4 | #quality2013@ck4q | @ajay4quality
What is a handle?              It’s how people know who you are on Twitter              (it’s your username or Twitter ID)...
Creating a handle              —      Create a Twitter ID that reflects who you are              —      Be concise and mem...
Creating a handle              —      Create a Twitter ID that reflects who you are.              —      Be concise and me...
Creating a handle              —      Create a Twitter ID that reflects who you are.              —      Be concise and me...
What is the “@” symbol used for?           The @ is used before a handle to identify           accounts.              (jus...
What is the “@” symbol used for?           The @ is used before a handle to identify accounts.              (just like an ...
What is the “@” symbol used for?           The @ is used before a handle to identify accounts.              (just like an ...
What is a tweet?              A post on Twitter              (similar to an email or text message, just shorter!)#quality4...
What is a RT or Re-tweet?           When you share what someone else has tweeted           (like forwarding an email).#qua...
What is a RT or Re-tweet?                 When you share what someone else has tweeted                 (like forwarding an...
What is a RT or Re-tweet?              When you share what someone else has tweeted              (like forwarding an email...
What is a hashtag or the “#” symbol?               The # is used to organize information so               that it is easy ...
What is a hashtag or the “#” symbol?                The # is used to organize information so                that it is eas...
What is a hashtag or the “#” symbol?                The # is used to organize information so                that it is eas...
What else are hashtags important for?#quality4 | #quality2013@ck4q | @ajay4quality
What else are hashtags important for?           TRENDING           This occurs when a hashtag is used so often that       ...
Hashtags         Commonly used hashtags:                      #hcsm                      #healthcare#quality4 | #quality20...
HashtagsCommonly used hashtags:    Organic hashtags:#hcsm                      #handhygiene#healthcare                #dem...
HashtagsCommonly used hashtags:         Organic hashtags:#hcsm                           #handhygiene#healthcare          ...
Hashtags             • Commonly used hashtags: #bchc #healthcare             • Organic hashtags: #quality4 #handhygiene   ...
Fun HashtagsNormal Tweet via                With a Hashtag…@simonwmedicHave account, am tweeting but   Have account, am tw...
Does everything on Twitter have to be           public?#quality4 | #quality2013@ck4q | @ajay4quality
Does everything on Twitter have to be           public?           No!           Direct Message (DM): send a private messag...
Does everything on Twitter have to be           public?           No!           Direct Message (DM): send a private messag...
Does everything on Twitter have to be           public?           No!           Direct Message (DM): send a private messag...
@               RT # DM#quality4 | #quality2013@ck4q | @ajay4quality
@               RT # DM#quality4 | #quality2013@ck4q | @ajay4quality
Three Main Things to Keep in Mind    1. Tweet short (<120 characters) and include links.    2. Use hashtags (but don’t ove...
Poll         Temperature Check: How’s our speed?           a. Too slow, move along already!           b. Just right!      ...
What happens if you make a mistake?#quality4 | #quality2013@ck4q | @ajay4quality
What happens if you make a mistake?           Not to worry!           You can delete tweets.           Or, if it’s a hones...
#quality4 | #quality2013@ck4q | @ajay4quality
#quality4 | #quality2013@ck4q | @ajay4quality
10 Things to Keep in Mind While Tweeting#quality4 | #quality2013@ck4q | @ajay4quality
#quality4 | #quality2013@ck4q | @ajay4quality
Be two-way. Ask Questions.              1. Make tweets engaging and informative.              2. Feel free to crowd-source...
When Should I Tweet?#quality4 | #quality2013@ck4q | @ajay4quality
When Should I Tweet?          It’s up to you!#quality4 | #quality2013@ck4q | @ajay4quality
When Should I Tweet?          It’s up to you!          —When you have time to tweet.          —When you have something to ...
via @danzarrella#quality4 | #quality2013@ck4q | @ajay4quality
When should I Tweet?        You can also schedule tweets to provide        framework for discussion throughout the day    ...
When should I Tweet? You can also schedule tweets to provide framework for discussion throughout the day and avoid sending...
Scheduling Tweets  #quality4 | #quality2013  @ck4q | @ajay4quality
Provide links#quality4 | #quality2013@ck4q | @ajay4quality
Provide links           Use a tool that shortens links#quality4 | #quality2013@ck4q | @ajay4quality
Provide links           Use a tool that shortens links.            Actual Link            http://www.changemodel.nhs.uk/pg...
Provide links           Use a tool that shortens links.            Actual Link            http://www.changemodel.nhs.uk/pg...
#quality4 | #quality2013@ck4q | @ajay4quality      via @danzarrella
Follow & tweet organisations and/or individualsthat interest you #quality4 | #quality2013 @ck4q | @ajay4quality
Follow & tweet organisations and/or individualsthat interest you via hashtag search: 1.Search #quality2013 2.See who else ...
Follow & tweet organisations and/or individualsthat interest you Follow these relevant accounts:      @qualityforum       ...
Follow & tweet organisations and/or individualsthat interest youDon’t worry you can follow as many groups as youlike, ther...
Building a Strong Twitter Following   1. Follow others, look to see who they are following:              —     e.g., @berc...
Building a Strong Twitter Following   1. Follow others, look to see who they are following:              —     e.g., @berc...
Building a Strong Twitter Following   1. Follow others, look to see who they are following:              —     e.g., @berc...
Building a Strong Twitter Following   1. Follow others, look to see who they are following:              —     e.g., @berc...
Building a Strong Twitter Following   1. Follow others, look to see who they are following:              —     e.g., @berc...
Building a Strong Twitter Following   6 Things to Consider:      1. Who is this person?      2. What does this person twee...
Building a Strong Twitter Following   Let’s try it!#quality4 | #quality2013@ck4q | @ajay4quality
Building a Strong Twitter Following      Some additional points to consider:        1. You’ll need to purge at some point ...
#quality4 | #quality2013@ck4q | @ajay4quality
HTTP://NJIMEDIA.COM/PROJECT/BESTTWITTERPRACTICESINFOGRAPHIC/
Three Main Things to Keep in Mind    1. Tweet short (<120 characters) and include links.    2. Use hashtags (but don’t ove...
What could we tweet about?#quality4 | #quality2013@ck4q | @ajay4quality
What could we tweet about?              How about Live Brain Surgery?!#quality4 | #quality2013@ck4q | @ajay4quality
#quality4 | #quality2013@ck4q | @ajay4quality
#quality4 | #quality2013@ck4q | @ajay4quality
LET’S GET OUR HANDS DIRTY!#quality4 | #quality2013@ck4q | @ajay4quality
Who is your audience?                     Method       Audience                      Flipchart                       Twitt...
Who is your audience?                     Method       Audience                      Flipchart    Only us                 ...
Who is your audience?                     Method       Audience                      Flipchart    Only us                 ...
LET’S GET OUR HANDS DIRTYSample Tweet:How can we radically think differently about health care? Tell us!  http://ow.ly/i33...
LET’S GET OUR HANDS DIRTYSample Tweet:How can we radically think differently about health care? Tell us!  http://ow.ly/i33...
The Art of Tweeting   Exercise #1: Create a great tweet out of this!   “Cleaning your hands is important. Have a look at t...
The Art of Tweeting   Exercise #2: Let’s try a campaign#quality4 | #quality2013@ck4q | @ajay4quality
The Art of Tweeting    Exercise #2: Let’s try a campaign    People                              Organizations    @helenbev...
LET’S GET OUR HANDS DIRTY      Exercise #3: Re-Tweet      Let’s go see what’s happening on #quality2013#quality4 | #qualit...
Feel free to mention others here or from the room!Twitter Handles                             @Bbuqvist                   ...
Social Media Dashboards    Twitter apps for Mobiles                             OpenBreak      Echofon TweetdeckOther cool...
Reflections so far ...         1.   Capacity         2.   Managing even more sources of information         3.   Staff - p...
Current Practice                           +   +#quality4 | #quality2013@ck4q | @ajay4quality
Future Practice                           +   +          Compliment it          with...#quality4 | #quality2013@ck4q | @aj...
The future...          1. More connections, less isolation#quality4 | #quality2013@ck4q | @ajay4quality
The future...          1. More connections, less isolation          2. Compelling stories through video#quality4 | #qualit...
The future...          1. More connections, less isolation          2. Compelling stories through video          3. Power ...
The future...          1. More connections, less isolation          2. Compelling stories through video          3. Power ...
The future...          1. More connections, less isolation          2. Compelling stories through video          3. Power ...
Join us for our next #QualityChat!       - One hour “twitter chat” on topic related to         improving quality of care  ...
Final Thoughts1. Download the “Twitter for Health Care   Professionals” Guide .2. Attend a Twitter Chat!   #qualitychat   ...
What were your a-ha moments?#quality4 | #quality2013@ck4q | @ajay4quality
Tweet out your commitment!      Table Exercise:      1. What will you do after this session?      2. Write it down on a pi...
Thank you!#quality4 | #quality2013@ck4q | @ajay4quality
Crash Course in Twitter & Social Media for Health Care Improvement
Crash Course in Twitter & Social Media for Health Care Improvement
Crash Course in Twitter & Social Media for Health Care Improvement
Crash Course in Twitter & Social Media for Health Care Improvement
Crash Course in Twitter & Social Media for Health Care Improvement
Crash Course in Twitter & Social Media for Health Care Improvement
Crash Course in Twitter & Social Media for Health Care Improvement
Crash Course in Twitter & Social Media for Health Care Improvement
Crash Course in Twitter & Social Media for Health Care Improvement
Crash Course in Twitter & Social Media for Health Care Improvement
Crash Course in Twitter & Social Media for Health Care Improvement
Crash Course in Twitter & Social Media for Health Care Improvement
Crash Course in Twitter & Social Media for Health Care Improvement
Crash Course in Twitter & Social Media for Health Care Improvement
Crash Course in Twitter & Social Media for Health Care Improvement
Crash Course in Twitter & Social Media for Health Care Improvement
Crash Course in Twitter & Social Media for Health Care Improvement
Crash Course in Twitter & Social Media for Health Care Improvement
Crash Course in Twitter & Social Media for Health Care Improvement
Crash Course in Twitter & Social Media for Health Care Improvement
Crash Course in Twitter & Social Media for Health Care Improvement
Crash Course in Twitter & Social Media for Health Care Improvement
Crash Course in Twitter & Social Media for Health Care Improvement
Crash Course in Twitter & Social Media for Health Care Improvement
Crash Course in Twitter & Social Media for Health Care Improvement
Crash Course in Twitter & Social Media for Health Care Improvement
Crash Course in Twitter & Social Media for Health Care Improvement
Crash Course in Twitter & Social Media for Health Care Improvement
Crash Course in Twitter & Social Media for Health Care Improvement
Crash Course in Twitter & Social Media for Health Care Improvement
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Crash Course in Twitter & Social Media for Health Care Improvement

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Presentation by Christina Krause & Ajay Puri for BMJ/IHI 2013 International Forum on Quality & Safety, London, UK.

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Crash Course in Twitter & Social Media for Health Care Improvement

  1. 1. A CRASH COURSE IN TWITTER AND SOCIAL MEDIA FORHEALTHCARE IMPROVEMENTChristina Krause | Executive Director, BCPSQC | @ck4qAjay Puri | Quality Leader, BCPSQC | @ajay4qualityInternational Forum on Quality & Safety | April 2013
  2. 2. Before we get started … Share what you are learning, ask questions or chat with others on Twitter!#quality4 / #quality2013#quality4 | #quality2013@ck4q | @ajay4quality
  3. 3. Don’t forget to “hatch your egg”!#quality4 | #quality2013@ck4q | @ajay4quality
  4. 4. Don’t forget to “hatch your egg”!#quality4 | #quality2013@ck4q | @ajay4quality
  5. 5. Ground RulesHow do we want to work together in this room today? #quality4 | #quality2013 @ck4q | @ajay4quality
  6. 6. Poll How would you rate your experience with social media? a. Newbie b. Amateur c. Comfortable d. Superstar#quality4 | #quality2013@ck4q | @ajay4quality
  7. 7. Impromptu Networking Two minutes per person in pairs Speak with 3 people you don’t know Ask 2 questions: -What are you passionate about in your work? -How do you think social media can help you in your role?#quality4 | #quality2013@ck4q | @ajay4quality
  8. 8. Overview of the Day Two Parts: 1. Social media as a strategy for health care improvement 2. Getting your hands dirty with Twitter#quality4 | #quality2013@ck4q | @ajay4quality
  9. 9. BCPSQC Vision A sustainable health care system built on a foundation of quality.#quality4 | #quality2013@ck4q | @ajay4quality
  10. 10. Our Mission Provide system-wide leadership through collaboration with patients, the public and those working within the health system in a relentless pursuit of quality.#quality4 | #quality2013@ck4q | @ajay4quality
  11. 11. #quality4 | #quality2013@ck4q | @ajay4quality
  12. 12. #quality4 | #quality2013@ck4q | @ajay4quality Pew Internet Surveys (Generations 2010)
  13. 13. The Engagement Pyramid#quality4 | #quality2013@ck4q | @ajay4quality Gideon Rosenblatt, Former Groundwire Executive Director
  14. 14. TRIZ#quality4 | #quality2013@ck4q | @ajay4quality
  15. 15. TRIZ – First StepIn groups, make a list of “to do’s” in answer to yourassigned question on a flip chart.There is no wrong answer – GO WILD!5 minutes#quality4 | #quality2013@ck4q | @ajay4quality
  16. 16. Questions1. How can we ensure privacy is breached on social media tools such as Twitter/Facebook?2. How do we make sure no one is on Twitter?3. How can ensure NO dialogue, learning or sharing occurs on online community of practice websites?4. What could we do to ensure we do NOT succeed in using social media as a health care improvement tool? #quality4 | #quality2013 @ck4q | @ajay4quality
  17. 17. TRIZ – Second Step Go down the list and ask: “Is there anything on this list that we currently practice, even remotely?” —Cross out the ones that you aren’t doing EVER —Circle the ones that you resemble something you are currently doing#quality4 | #quality2013@ck4q | @ajay4quality
  18. 18. TRIZ – Third StepTake one item at a time and ask:—How am I and how are we going to stop it?—What would be the first move?—What could I personally commit to stopping right now.—What could we do in the next few days? Next week?—Do we need leadership help? Organizational support?”#quality4 | #quality2013@ck4q | @ajay4quality
  19. 19. Why use online tools?#quality4 | #quality2013@ck4q | @ajay4quality
  20. 20. #quality4 | #quality2013@ck4q | @ajay4quality
  21. 21. #quality4 | #quality2013@ck4q | @ajay4quality
  22. 22. 16% of daily searches have never been searched before#quality4 | #quality2013@ck4q | @ajay4quality
  23. 23. #quality4 | #quality2013@ck4q | @ajay4quality
  24. 24. — Largest social network in the world with 1 billion+ users— In Canada, 18 million members have accounts— Two thirds of us log-in daily— Of those that are online, 4 out of every 5 have an account #quality4 | #quality2013 @ck4q | @ajay4quality
  25. 25. #quality4 | #quality2013@ck4q | @ajay4quality
  26. 26. Adapted from Josh Bernoffs POST (2007)#quality4@ck4q | @ajay4quality#smIHI | | #quality2013@ck4q | @ajay4quality
  27. 27. Adapted from Josh Bernoffs POST (2007)#quality4@ck4q | @ajay4quality#smIHI | | #quality2013@ck4q | @ajay4quality
  28. 28. PollMy organization has a clear social media engagementstrategy: a. SOS b. Not so much c. Pretty good d. Absolutely!#quality4@ck4q | @ajay4quality#smIHI | | #quality2013@ck4q | @ajay4quality
  29. 29. BCPSQC Journey…just beginning! Communications & engagement to … 1. Support efforts to improve quality of care 2. Build social movement thinking into quality 3. Engage at a wide scale – strong ties/weak ties Through … Engagement | Storytelling | Digital Strategy#quality4@ck4q | @ajay4quality#smIHI | | #quality2013@ck4q | @ajay4quality
  30. 30. BCPSQC Communications & Engagement Strategy#smIHI | @ck4q | @ajay4quality
  31. 31. Social Media GuidelinesTypically include:-Information about the context and benefits of using social media.-What to be aware of and a bit about the process to follow in usingsocial media.-Principles to guide the use of social media tools in your professionalcapacity.-Useful links. #quality4 | #quality2013 @ck4q | @ajay4quality
  32. 32. Social Media GuidelinesTypically include:-Information about the context and benefits of using social media.-What to be aware of and a bit about the process to follow in usingsocial media.-Principles to guide the use of social media tools in your professionalcapacity.-Useful links.-CONSULT BOTH YOUR ORGANIZATIONAL & PROFESSIONALGUIDELINES #quality4 | #quality2013 @ck4q | @ajay4quality
  33. 33. Email Marketing — Email newsletter using — Targeted, personal emails — Partner emails#quality4@ck4q | @ajay4quality#smIHI | | #quality2013@ck4q | @ajay4quality
  34. 34. Newsletters ~ The Digital Way 1.The Look 2.Database Management 3.Two-way Dialogue (Engagement Pyramid) 4.Statistics#quality4@ck4q | @ajay4quality#smIHI | | #quality2013@ck4q | @ajay4quality
  35. 35. Things we consider when sending emails:#quality4@ck4q | @ajay4quality#smIHI | | #quality2013@ck4q | @ajay4quality
  36. 36. 98% receive your email 2% soft or hard bounce. 18-26% open a few mark as junk. 2-5% click 0.2-0.5% unsubscribe. 1-3% take action Courtesy of @mrbenjohnson#smIHI | @ck4q | @ajay4quality How many people do you think read your entire email?
  37. 37. #quality4 | #quality2013@ck4q | @ajay4quality
  38. 38. Newsletter Open Rates#quality4 | #quality2013@ck4q | @ajay4quality
  39. 39. #quality4 | #quality2013#smIHI | @ck4q | @ajay4quality@ck4q | @ajay4quality
  40. 40. #quality4 | #quality2013#smIHI | @ck4q | @ajay4quality@ck4q | @ajay4quality
  41. 41. #quality4 | #quality2013@ck4q | @ajay4quality
  42. 42. Storytelling Finding stories ― from staff, partners, call outs/campaigns Documenting stories ― written/blog, video, photo, audio Sharing stories ― via social media, web, email, partners#quality4 | #quality2013#smIHI | @ck4q | @ajay4quality@ck4q | @ajay4quality
  43. 43. An Example: Tools & Products 1. Email Blasts 2. Sharing presentations 3. Blog Posts 4. Videos 5. Photos 6. Unique website and analytics 7. Twitter#quality4 | #quality2013#smIHI | @ck4q | @ajay4quality@ck4q | @ajay4quality
  44. 44. Slides via 286 presentations uploaded Example from Quality Forum 2013 —4 plenary presentations —102 breakout session presentations —11 academic and quality pre-forum presentations —7 patient & family centered care pre-forum presentation —8 Heath Talks presentations#quality4 | #quality2013@ck4q | @ajay4quality
  45. 45. #quality4 | #quality2013#smIHI | @ck4q | @ajay4quality@ck4q | @ajay4quality
  46. 46. #quality4 | #quality2013#smIHI | @ck4q | @ajay4quality@ck4q | @ajay4quality
  47. 47. #quality4 | #quality2013@ck4q | @ajay4quality
  48. 48. #quality4 | #quality2013#smIHI | @ck4q | @ajay4quality@ck4q | @ajay4quality
  49. 49. Video — Promotion — Storytelling — Documentation — Education#quality4 | #quality2013#smIHI | @ck4q | @ajay4quality@ck4q | @ajay4quality
  50. 50. #smIHI | @ck4q | @ajay4quality
  51. 51. Unique opportunity to: 1. Engage with colleagues (strong & weak tie) 2. Disseminate ‘calls to action’ to large audiences 3. Increase awareness of issues 4. Build and strengthen communities 5. Promote learning from events#quality4 | #quality2013#smIHI | @ck4q | @ajay4quality@ck4q | @ajay4quality
  52. 52. BCPSQC Approach − Trusted voice on health quality − Support the work of our partners − Empower staff and those interested to use Twitter to grow interest and involvement in the health quality agenda#quality4 | #quality2013#smIHI | @ck4q | @ajay4quality@ck4q | @ajay4quality
  53. 53. Our Strategy on Twitter (THE JOURNEY SO FAR) TWITTER STRATEGY @BCPSQC OrganizationThe Conversation @BCSQAN @BCSepsis @BCQualityForum Initiatives Trusted @ck4q @sharimck @tweetvandijk @Kevin4Quality @Kanneprocter @KateforQI Staff @RBheartsHC @Ajay4Quality @DrDavSweet @CHochfilzer @DrMarsBar @KimberMcKinley #smIHI | @ck4q | @ajay4quality
  54. 54. Power of Collective Twitter Following Started Following Followers # of Tweets Klout ScoreBCPSQC Jun 13 2011 1929 2000 3970 54ck4q Mar 15 2011 591 835 2207 52Ajay4Quality Apr 17 2012 953 694 1185 46Sharimck Jul 28 2009 386 379 578 45BCSQAN Apr 27 2012 382 379 578 42BCSepsis Apr 27 2012 158 280 313 45RBheartsHC Apr 16 2012 379 153 128 43Kanneprocter Mar 11 2011 376 162 440 40Tweetvandijk Oct 28 2010 92 162 386 40Kevin4Quality Feb 20 2012 147 127 440 41Chochfilzer Feb 23 2012 140 84 146 35Total 5255#quality4 | #quality2013@ck4q | @ajay4quality
  55. 55. BCPSQC Strategy 1. Follow organizations/individuals that align with our work − Helps build followers (~ 15-25% of those you follow, follow you back) 1. Engage with those who interact with us 1. RTing our partners, thanking for RTs, #FF 2. Active dialogue on relevant topics#quality4 | #quality2013#smIHI | @ck4q | @ajay4quality@ck4q | @ajay4quality
  56. 56. BCPSQC Strategy 3. Disseminate content in a way that is fresh and engaging – Live tweet from events – Keeping tweets short and witty – Provide links to Council and partner events, documents or interesting information#quality4 | #quality2013#smIHI | @ck4q | @ajay4quality@ck4q | @ajay4quality
  57. 57. An Example!#quality4 | #quality2013#smIHI | @ck4q | @ajay4quality@ck4q | @ajay4quality
  58. 58. #smIHI | @ck4q | @ajay4quality
  59. 59. #smIHI | @ck4q | @ajay4quality
  60. 60. #smIHI | @ck4q | @ajay4quality
  61. 61. #smIHI | @ck4q | @ajay4quality
  62. 62. #smIHI | @ck4q | @ajay4quality
  63. 63. #smIHI | @ck4q | @ajay4quality
  64. 64. #smIHI | @ck4q | @ajay4quality
  65. 65. BCPSQC Strategy 1. # of followers 2. # of clicks 3. # of retweets 4. # of replies/mentions 5. # of lists featuring @BCPSQC 6. Top tweets (content) + review of layout 7. Klout score#quality4 | #quality2013#smIHI | @ck4q | @ajay4quality@ck4q | @ajay4quality
  66. 66. #smIHI | @ck4q | @ajay4quality
  67. 67. #smIHI | @ck4q | @ajay4quality
  68. 68. — Leverage social networks to build social stories — Based upon social media networks  Twitter, Facebook, YouTube, Flickr, Instagram, etc — Provides opportunity to make sense of what youve pulled together#quality4 | #quality2013#smIHI | @ck4q | @ajay4quality@ck4q | @ajay4quality
  69. 69. #smIHI | @ck4q | @ajay4quality
  70. 70. Oct 08, 2:59pm“Fyi @CityofVancouver the public water fountain at Ontario &Broadway no work. Hope someone can fix it. Thanks!twitpic.com/6x9c8u”
  71. 71. Lets take an issue.#quality4 | #quality2013@ck4q | @ajay4quality
  72. 72. #quality4 | #quality2013@ck4q | @ajay4quality
  73. 73. Engage the community#quality4 | #quality2013#smIHI | @ck4q | @ajay4quality@ck4q | @ajay4quality
  74. 74. Take an action#quality4 | #quality2013#smIHI | @ck4q | @ajay4quality@ck4q | @ajay4quality
  75. 75. Take an action#quality4 | #quality2013#smIHI | @ck4q | @ajay4quality@ck4q | @ajay4quality
  76. 76. Your Media!#smIHI | @ck4q | @ajay4quality
  77. 77. Your Media!#smIHI | @ck4q | @ajay4quality
  78. 78. Our#smIHI | @ck4q | @ajay4quality
  79. 79. #quality4 | #quality2013#smIHI | @ck4q | @ajay4quality@ck4q | @ajay4quality
  80. 80. 1. Ownership#quality4 | #quality2013#smIHI | @ck4q | @ajay4quality@ck4q | @ajay4quality
  81. 81. 2. Measuring Success#quality4 | #quality2013#smIHI | @ck4q | @ajay4quality@ck4q | @ajay4quality
  82. 82. 3. Changing Behaviour#quality4 | #quality2013#smIHI | @ck4q | @ajay4quality@ck4q | @ajay4quality
  83. 83. #quality4 | #quality2013@ck4q | @ajay4quality
  84. 84. What did the Canadian Patient Safety Institute try? #quality4 | #quality2013 @ck4q | @ajay4quality
  85. 85. A Hand HygieneVideo Contest!#quality4 | #quality2013@ck4q | @ajay4quality
  86. 86. CPSI Campaign— It’s all about the people – “viewers choice”— Videos posted to Facebook & YouTube— Votes = Likes on Facebook #quality4 | #quality2013 @ck4q | @ajay4quality
  87. 87. Hand Hygiene Across CanadaHousekeeping StaffMaimonides GeriatricCenter, Quebec
  88. 88. “Mrs. A”, Winner, Viewers ChoiceChatham-KentHealth Alliance, Ontario
  89. 89. Outcome of HH Video Competition • 1025 votes cast • 54,000 post views on Facebook (up 154%) • Doubled their Facebook followers • 1300 comments on the hand hygiene videos (compared to almost no comments on posts previously) • ~3500 views of the videos #quality4 | #quality2013 @ck4q | @ajay4quality
  90. 90. Outcome of HH Video Competition Hard Data Overall •1025 votes cast •Audience Engagement •54,000 post views on Facebook •Social Spread (up 154%) •Reward •Doubled Facebook followers •Sustainability (e.g., 2012 •1300 comments (vs almost no Med Rec Video Contest) comments on posts previously) •~3500 views #quality4 | #quality2013 @ck4q | @ajay4quality
  91. 91. All time watched Hand Hygiene videosUniversity of Geneva Hospital170,000 hitsNov 17, 2009 #quality4 | #quality2013 @ck4q | @ajay4quality
  92. 92. All time watched Hand Hygiene videosUniversity of Geneva Hospitals Jefferson University Hospitals~170,000 hits ~115,000 hits(Nov 17, 2009) (Jan 31, 2011)
  93. 93. What is the all-time most watched video online?#quality4 | #quality2013@ck4q | @ajay4quality
  94. 94. Most all-timewatched videoPSY – Gangnam Style~1.5 Billion hits!(July 15, 2012)
  95. 95. The Next Sensation?! PSY – Gangnam Style Global Handwashing Day ~1.5 Billion hits! (Jul 15, 2012) ~101K hits (Oct 12, 2012)
  96. 96. #smIHI | @ck4q | @ajay4quality
  97. 97. Another example!
  98. 98. How NHS used social media to go viral forChange Day— 9 million Twitter impressions for a dedicated #nhschangeday hashtag— 1, 600+ visits in 19 days to Change Day YouTube channel— 33, 000 visits to Change Day Facebook Page— 2, 000 visits to Change Day podcast channels, not including downloads and subscriptions on a dedicated podcast channel on iTunes
  99. 99. How NHS used social media to go viral forChange Day— 9 million Twitter impressions for a dedicated #nhschangeday hashtag— 1, 600+ visits in 19 days to Change Day YouTube channel— 33, 000 visits to Change Day Facebook Page— 2, 000 visits to Change Day podcast channels, not including downloads and subscriptions on a dedicated podcast channel on iTunes— With a pledge target of 65,000, they achieved 182,000 pledges via online website
  100. 100. Creating Your Own Social Media Strategy Turn to Your Neighbour: What are you working on? What strategies might you use?#quality4 | #quality2013@ck4q | @ajay4quality
  101. 101. Twitter 101: Learn How Twitter Can Revolutionize the Way We Engage Others to Improve Care#quality4 | #quality2013@ck4q | @ajay4quality
  102. 102. Poll How would you rate your experience with Twitter? a. Newbie b. Amateur c. Comfortable d. Superstar#quality4 | #quality2013@ck4q | @ajay4quality
  103. 103. What Will We Do? First Half: 1. Learn how to use Twitter 2. Why should we use Twitter?#quality4 | #quality2013@ck4q | @ajay4quality
  104. 104. What Will We Do? First Half: 1. Learn how to use Twitter 2. Why should we use Twitter? Second Half: 1. Get our hands dirty through a live experiment! 2. Questions#quality4 | #quality2013@ck4q | @ajay4quality
  105. 105. What to Expect 1. Learn how Twitter can compliment your work#quality4 | #quality2013@ck4q | @ajay4quality
  106. 106. What to Expect 1. Learn how Twitter can compliment to your work. 2. Learn practical skills on how to use Twitter to help you and your organization succeed.#quality4 | #quality2013@ck4q | @ajay4quality
  107. 107. What to Expect 1. Learn why Twitter can be complimentary to your work. 2. Learn practical skills on how to use Twitter to help you and your organization succeed. • We won’t be able to delve into all the topics but we will try to cover as much as we can!#quality4 | #quality2013@ck4q | @ajay4quality
  108. 108. What to Expect 1. Learn how Twitter can compliment your work. 2. Learn practical skills on how to use Twitter to help you and your organization succeed. • We won’t be able to delve into all the topics but we will try to cover as much as we can! • Target audience = newbie to amateur user (not superstar)#quality4 | #quality2013@ck4q | @ajay4quality
  109. 109. Poll How many active users are on Twitter? a. 25 million b. 50 million c. 200 million d. 500 million#quality4 | #quality2013@ck4q | @ajay4quality
  110. 110. #quality4 | #quality2013@ck4q | @ajay4quality
  111. 111. #quality4 | #quality2013@ck4q | @ajay4quality
  112. 112. #quality4 | #quality2013@ck4q | @ajay4quality
  113. 113. Download it fromwww.bcpsqc.ca(we’ll be referring to itthroughout the session)
  114. 114. And let’s acknowledge those that did the pre-work…#quality4 | #quality2013@ck4q | @ajay4quality
  115. 115. #quality4 | #quality2013@ck4q | @ajay4quality
  116. 116. @ RT # DM#quality4 | #quality2013@ck4q | @ajay4quality
  117. 117. What is a handle? It’s how people know who you are on Twitter (it’s your username or Twitter ID).#quality4 | #quality2013@ck4q | @ajay4quality
  118. 118. Creating a handle — Create a Twitter ID that reflects who you are — Be concise and memorable — Keep it under 15 characters if possible — Avoid underscores#quality4 | #quality2013@ck4q | @ajay4quality
  119. 119. Creating a handle — Create a Twitter ID that reflects who you are. — Be concise and memorable. — Keep it under 15 characters if possible. — Avoid underscores. Bad Twitter ID @Jo-Inge_Myhre_5571#quality4 | #quality2013@ck4q | @ajay4quality
  120. 120. Creating a handle — Create a Twitter ID that reflects who you are. — Be concise and memorable. — Keep it under 15 characters if possible. — Avoid underscores. Good Twitter ID Bad Twitter ID @joinge_ @Jo-Inge_Myhre_5571#quality4 | #quality2013@ck4q | @ajay4quality
  121. 121. What is the “@” symbol used for? The @ is used before a handle to identify accounts. (just like an email address, if you write the handle wrong or forget the @, the person will not receive your message)#quality4 | #quality2013@ck4q | @ajay4quality
  122. 122. What is the “@” symbol used for? The @ is used before a handle to identify accounts. (just like an email address, if you write the handle wrong or forget the @, the person will not receive your message) In Real Life Hi Jo-Inge! How are you?#quality4 | #quality2013@ck4q | @ajay4quality
  123. 123. What is the “@” symbol used for? The @ is used before a handle to identify accounts. (just like an email address, if you write the handle wrong or forget the @, the person will not receive your message) In Real Life On Twitter Hi Jo-Inge! How are you? Hi @joinge_! How are you? or @joinge_ Hi Jo-Inge! How are you?#quality4 | #quality2013@ck4q | @ajay4quality
  124. 124. What is a tweet? A post on Twitter (similar to an email or text message, just shorter!)#quality4 | #quality2013@ck4q | @ajay4quality
  125. 125. What is a RT or Re-tweet? When you share what someone else has tweeted (like forwarding an email).#quality4 | #quality2013@ck4q | @ajay4quality
  126. 126. What is a RT or Re-tweet? When you share what someone else has tweeted (like forwarding an email).#quality4 | #quality2013@ck4q | @ajay4quality
  127. 127. What is a RT or Re-tweet? When you share what someone else has tweeted (like forwarding an email). A Re-Tweet (RT) RT @VCHhealthcare Clean up – Gangnam style! [video] bit.ly/UQJouz #handhygiene via @NHSNorthants#quality4 | #quality2013@ck4q | @ajay4quality
  128. 128. What is a hashtag or the “#” symbol? The # is used to organize information so that it is easy to find.#quality4 | #quality2013@ck4q | @ajay4quality
  129. 129. What is a hashtag or the “#” symbol? The # is used to organize information so that it is easy to find. Normally you’d say… I’d like to learn how to prevent stroke, any ideas on where to go?#quality4 | #quality2013@ck4q | @ajay4quality
  130. 130. What is a hashtag or the “#” symbol? The # is used to organize information so that it is easy to find. Normally you’d say… With a hashtag I’d like to learn how to I’d like to learn how to prevent stroke, any ideas prevent #stroke, any ideas on where to go? on where to go?#quality4 | #quality2013@ck4q | @ajay4quality
  131. 131. What else are hashtags important for?#quality4 | #quality2013@ck4q | @ajay4quality
  132. 132. What else are hashtags important for? TRENDING This occurs when a hashtag is used so often that it becomes one of the most popular conversations in the world or a specific region.#quality4 | #quality2013@ck4q | @ajay4quality
  133. 133. Hashtags Commonly used hashtags: #hcsm #healthcare#quality4 | #quality2013@ck4q | @ajay4quality
  134. 134. HashtagsCommonly used hashtags: Organic hashtags:#hcsm #handhygiene#healthcare #dementia #nhschange#quality4 | #quality2013@ck4q | @ajay4quality
  135. 135. HashtagsCommonly used hashtags: Organic hashtags:#hcsm #handhygiene#healthcare #dementia #nhschange What about fun hashtags?#quality4 | #quality2013@ck4q | @ajay4quality
  136. 136. Hashtags • Commonly used hashtags: #bchc #healthcare • Organic hashtags: #quality4 #handhygiene • Fun hashtagsNormal Tweet via @simonwmedicHave account, am tweeting butphoto upload not available - bonuspoint unjustly denied! #quality2013#quality4 #quality4 | #quality2013 @ck4q | @ajay4quality
  137. 137. Fun HashtagsNormal Tweet via With a Hashtag…@simonwmedicHave account, am tweeting but Have account, am tweeting butphoto upload not available - photo upload not available - bonusbonus point unjustly denied! point unjustly denied!#quality2013 #quality4 #technologysucks #stillanegg #quality4 | #quality2013 @ck4q | @ajay4quality
  138. 138. Does everything on Twitter have to be public?#quality4 | #quality2013@ck4q | @ajay4quality
  139. 139. Does everything on Twitter have to be public? No! Direct Message (DM): send a private message (like a text message)#quality4 | #quality2013@ck4q | @ajay4quality
  140. 140. Does everything on Twitter have to be public? No! Direct Message (DM): send a private message (like a text message) Normal Tweet Hi @joinge_! How are you?#quality4 | #quality2013@ck4q | @ajay4quality
  141. 141. Does everything on Twitter have to be public? No! Direct Message (DM): send a private message (like a text message) Normal Tweet Direct Message Hi @joinge_! How are d joinge_ Hi Jo-inge! you? How are you?#quality4 | #quality2013@ck4q | @ajay4quality
  142. 142. @ RT # DM#quality4 | #quality2013@ck4q | @ajay4quality
  143. 143. @ RT # DM#quality4 | #quality2013@ck4q | @ajay4quality
  144. 144. Three Main Things to Keep in Mind 1. Tweet short (<120 characters) and include links. 2. Use hashtags (but don’t overuse them). 3. Mention people.#quality4 | #quality2013@ck4q | @ajay4quality
  145. 145. Poll Temperature Check: How’s our speed? a. Too slow, move along already! b. Just right! c. Too fast, stop talking at Twitter speed!#quality4 | #quality2013@ck4q | @ajay4quality
  146. 146. What happens if you make a mistake?#quality4 | #quality2013@ck4q | @ajay4quality
  147. 147. What happens if you make a mistake? Not to worry! You can delete tweets. Or, if it’s a honest mistake, you can correct yourself. (Like an email – if you forgot to attach a file, you would follow up with a secondary email with the file)#quality4 | #quality2013@ck4q | @ajay4quality
  148. 148. #quality4 | #quality2013@ck4q | @ajay4quality
  149. 149. #quality4 | #quality2013@ck4q | @ajay4quality
  150. 150. 10 Things to Keep in Mind While Tweeting#quality4 | #quality2013@ck4q | @ajay4quality
  151. 151. #quality4 | #quality2013@ck4q | @ajay4quality
  152. 152. Be two-way. Ask Questions. 1. Make tweets engaging and informative. 2. Feel free to crowd-source for information or feedback. 3. The point is to be engaging.#quality4 | #quality2013@ck4q | @ajay4quality
  153. 153. When Should I Tweet?#quality4 | #quality2013@ck4q | @ajay4quality
  154. 154. When Should I Tweet? It’s up to you!#quality4 | #quality2013@ck4q | @ajay4quality
  155. 155. When Should I Tweet? It’s up to you! —When you have time to tweet. —When you have something to share: a quote, an article, a toolkit, a model, a job posting, etc. —When you’re at an event.#quality4 | #quality2013@ck4q | @ajay4quality
  156. 156. via @danzarrella#quality4 | #quality2013@ck4q | @ajay4quality
  157. 157. When should I Tweet? You can also schedule tweets to provide framework for discussion throughout the day and avoid sending multiple tweets all at once.#quality4 | #quality2013@ck4q | @ajay4quality
  158. 158. When should I Tweet? You can also schedule tweets to provide framework for discussion throughout the day and avoid sending multiple tweets all at once. HootSuite is a great tool that can help you do this easily.#quality4 | #quality2013@ck4q | @ajay4quality
  159. 159. Scheduling Tweets #quality4 | #quality2013 @ck4q | @ajay4quality
  160. 160. Provide links#quality4 | #quality2013@ck4q | @ajay4quality
  161. 161. Provide links Use a tool that shortens links#quality4 | #quality2013@ck4q | @ajay4quality
  162. 162. Provide links Use a tool that shortens links. Actual Link http://www.changemodel.nhs.uk/pg/dashboard#quality4 | #quality2013@ck4q | @ajay4quality
  163. 163. Provide links Use a tool that shortens links. Actual Link http://www.changemodel.nhs.uk/pg/dashboard Shortened Link ow.ly/cenYS#quality4 | #quality2013@ck4q | @ajay4quality
  164. 164. #quality4 | #quality2013@ck4q | @ajay4quality via @danzarrella
  165. 165. Follow & tweet organisations and/or individualsthat interest you #quality4 | #quality2013 @ck4q | @ajay4quality
  166. 166. Follow & tweet organisations and/or individualsthat interest you via hashtag search: 1.Search #quality2013 2.See who else is tweeting 3.Then you can follow those people that interest you. #quality4 | #quality2013 @ck4q | @ajay4quality
  167. 167. Follow & tweet organisations and/or individualsthat interest you Follow these relevant accounts: @qualityforum @TheIHI @BMJ_Group @bcpsqc @NHSIQ @KoAwatea And don’t forget your own organization! #quality4 | #quality2013 @ck4q | @ajay4quality
  168. 168. Follow & tweet organisations and/or individualsthat interest youDon’t worry you can follow as many groups as youlike, there’s no limit.Need help on how to follow others? #quality4 | #quality2013 @ck4q | @ajay4quality
  169. 169. Building a Strong Twitter Following 1. Follow others, look to see who they are following: — e.g., @berci or @qualityforum — Accounts with shared interests#quality4 | #quality2013@ck4q | @ajay4quality
  170. 170. Building a Strong Twitter Following 1. Follow others, look to see who they are following: — e.g., @berci or @qualityforum — Accounts with shared interests 2. Look at lists – that you and similar accounts belong to#quality4 | #quality2013@ck4q | @ajay4quality
  171. 171. Building a Strong Twitter Following 1. Follow others, look to see who they are following: — e.g., @berci or @qualityforum — Accounts with shared interests 2. Look at lists – that you and similar accounts belong to 3. Search for hashtags – who is using them?#quality4 | #quality2013@ck4q | @ajay4quality
  172. 172. Building a Strong Twitter Following 1. Follow others, look to see who they are following: — e.g., @berci or @qualityforum — Accounts with shared interests 2. Look at lists – that you and similar accounts belong to 3. Search for hashtags – who is using them? 4. Tweet! — Great content (we’ll get into that) — Schedule tweets#quality4 | #quality2013@ck4q | @ajay4quality
  173. 173. Building a Strong Twitter Following 1. Follow others, look to see who they are following: — e.g., @berci or @qualityforum — Accounts with shared interests 2. Look at lists – that you and similar accounts belong to 3. Search for hashtags – who is using them? 4. Tweet! — Great content (we’ll get into that) — Schedule tweets 5. Engage with others! – Conversations, Twitters chats, thanks for following#quality4 | #quality2013@ck4q | @ajay4quality
  174. 174. Building a Strong Twitter Following 6 Things to Consider: 1. Who is this person? 2. What does this person tweet about? 3. How many followers? 4. What is the following/follower ratio? 5. When was the last tweet? 6. How often are tweets sent?#quality4 | #quality2013@ck4q | @ajay4quality
  175. 175. Building a Strong Twitter Following Let’s try it!#quality4 | #quality2013@ck4q | @ajay4quality
  176. 176. Building a Strong Twitter Following Some additional points to consider: 1. You’ll need to purge at some point 2. Review your following / follower ratio#quality4 | #quality2013@ck4q | @ajay4quality
  177. 177. #quality4 | #quality2013@ck4q | @ajay4quality
  178. 178. HTTP://NJIMEDIA.COM/PROJECT/BESTTWITTERPRACTICESINFOGRAPHIC/
  179. 179. Three Main Things to Keep in Mind 1. Tweet short (<120 characters) and include links. 2. Use hashtags (but don’t overuse them). 3. Mention people.#quality4 | #quality2013@ck4q | @ajay4quality
  180. 180. What could we tweet about?#quality4 | #quality2013@ck4q | @ajay4quality
  181. 181. What could we tweet about? How about Live Brain Surgery?!#quality4 | #quality2013@ck4q | @ajay4quality
  182. 182. #quality4 | #quality2013@ck4q | @ajay4quality
  183. 183. #quality4 | #quality2013@ck4q | @ajay4quality
  184. 184. LET’S GET OUR HANDS DIRTY!#quality4 | #quality2013@ck4q | @ajay4quality
  185. 185. Who is your audience? Method Audience Flipchart Twitter#quality4 | #quality2013@ck4q | @ajay4quality
  186. 186. Who is your audience? Method Audience Flipchart Only us Twitter#quality4 | #quality2013@ck4q | @ajay4quality
  187. 187. Who is your audience? Method Audience Flipchart Only us Twitter The world!#quality4 | #quality2013@ck4q | @ajay4quality
  188. 188. LET’S GET OUR HANDS DIRTYSample Tweet:How can we radically think differently about health care? Tell us! http://ow.ly/i33es @carefesto #quality2013 #quality4 Three Main Things to Keep in Mind (checklist) Tweet short (<120 characters) and include links Use hashtags (but don’t overuse them) Mention people #quality4 | #quality2013 @ck4q | @ajay4quality
  189. 189. LET’S GET OUR HANDS DIRTYSample Tweet:How can we radically think differently about health care? Tell us! http://ow.ly/i33es @carefesto #quality2013 #quality4 Three Main Things to Keep in Mind (checklist) Tweet short (<120 characters) and include links Use hashtags (but don’t overuse them) Mention people #quality4 | #quality2013 @ck4q | @ajay4quality
  190. 190. The Art of Tweeting Exercise #1: Create a great tweet out of this! “Cleaning your hands is important. Have a look at this really interesting video that uses Gangnam Style as a way to engage health care providers to improve hand hygiene. Here is the link: http:// www.youtube.com/watch?v=TGddyTW5eMc”#quality4 | #quality2013@ck4q | @ajay4quality
  191. 191. The Art of Tweeting Exercise #2: Let’s try a campaign#quality4 | #quality2013@ck4q | @ajay4quality
  192. 192. The Art of Tweeting Exercise #2: Let’s try a campaign People Organizations @helenbevan @QualityForum @jasonleitch @BMJ @Doctor4Quality @TheIHI @maureenbis @BCPSQC @Wim_Schellekens @NHSIQ @Damian_Roland @WHO @IanLeistikow @HealthFdn #quality4 | #quality2013 @ck4q | @ajay4quality
  193. 193. LET’S GET OUR HANDS DIRTY Exercise #3: Re-Tweet Let’s go see what’s happening on #quality2013#quality4 | #quality2013@ck4q | @ajay4quality
  194. 194. Feel free to mention others here or from the room!Twitter Handles @Bbuqvist @rothuisr@EdstromAnders @Palle56 @car7ina@PSMetrics @lisegottc @debbierl@SimonWMedic @HildeNormann @hkpriscilla@icurovera @sprat54 @HelenRobbins11 @markkti @nivo110@allsc5_ @TGlumerus @ulrikgerdes@CamillaHedquist @Lillon69 @drw_drw@kellyam_jec @Ajwilkiel@abhishek4q @PWilson620 #quality4 | #quality2013 @ck4q | @ajay4quality
  195. 195. Social Media Dashboards Twitter apps for Mobiles OpenBreak Echofon TweetdeckOther cool tools Storify Klout Twitterfall
  196. 196. Reflections so far ... 1. Capacity 2. Managing even more sources of information 3. Staff - personal vs professional use 4. Privacy Concerns 5. Untapped potential#quality4 | #quality2013#smIHI | @ck4q | @ajay4quality@ck4q | @ajay4quality
  197. 197. Current Practice + +#quality4 | #quality2013@ck4q | @ajay4quality
  198. 198. Future Practice + + Compliment it with...#quality4 | #quality2013@ck4q | @ajay4quality
  199. 199. The future... 1. More connections, less isolation#quality4 | #quality2013@ck4q | @ajay4quality
  200. 200. The future... 1. More connections, less isolation 2. Compelling stories through video#quality4 | #quality2013@ck4q | @ajay4quality
  201. 201. The future... 1. More connections, less isolation 2. Compelling stories through video 3. Power of the crowds – Mobile Apps#quality4 | #quality2013@ck4q | @ajay4quality
  202. 202. The future... 1. More connections, less isolation 2. Compelling stories through video 3. Power of the crowds – Mobile Apps – Gamification#quality4 | #quality2013@ck4q | @ajay4quality
  203. 203. The future... 1. More connections, less isolation 2. Compelling stories through video 3. Power of the crowds – Mobile Apps – Gamification – Hackathons #hackinghealth#quality4 | #quality2013@ck4q | @ajay4quality
  204. 204. Join us for our next #QualityChat! - One hour “twitter chat” on topic related to improving quality of care - New guest host each month (it can be you!) - Last Wednesday of each month April 24, 2013 – connect via #QualityChat www.bcpsqc.ca/events/events-qualitychat.html#quality4 | #quality2013#smIHI | @ck4q | @ajay4quality@ck4q | @ajay4quality
  205. 205. Final Thoughts1. Download the “Twitter for Health Care Professionals” Guide .2. Attend a Twitter Chat! #qualitychat #twitJC #hcsmca #hcsmeu www.bcpsqc.ca #nhschange3. No better way to learn, than to practice! #Quality2013
  206. 206. What were your a-ha moments?#quality4 | #quality2013@ck4q | @ajay4quality
  207. 207. Tweet out your commitment! Table Exercise: 1. What will you do after this session? 2. Write it down on a piece of paper with a marker, take a picture and tweet it out OR Write out your commitment as a Tweet#quality4 | #quality2013@ck4q | @ajay4quality
  208. 208. Thank you!#quality4 | #quality2013@ck4q | @ajay4quality

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