Influencing The Tasti D-Lite Way - BDI 10/17/12 Influencer Marketing Summit

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Case Study: Influencing The Tasti D-Lite Way Presented by: BJ Emerson, VP Technology, Tasti D-Lite and co-author of The Tasti D-Lite Way BJ will share how the beloved frozen treat franchise embraced influencer marketing to enter new markets. BJ will outline how connecting with and empowering brand advocates is a central component to the strategy behind Stasis D-Lite’s goal to grow from 60 to 500 locations. BJ will also cover specific technologies he uses to identify and engage influencers. www.bdionline.com

Business

Case Study: Influencing
The Tasti D-Lite Way
BJ Emerson
@tastidlite
VP Technology
@planetsmoothie
Tasti D-Lite
@BJ_Emerson
Planet Smoothie

Text BJEMERSON to 81018

Let’s
Get
Creepier!

Photo credit: GraceWeston.com

Connecting the Dots

Social CRM:
going across channels

Let’s
Get Even
Creepier!

Photo credit: GraceWeston.com

“That day I was the hero of the office. Everyone
wanted to know how I got these, and I probably told
the story 10 times.”
“Here’s where Tasti D-lite really took it to the next
level. Now, I’ve got a face (or two) to put with the
story. Now, when I go downstairs to Tasti D-lite, I’ve
got two friends. They’ve been to my place of
business; they’ve given me something tangible.
No matter how engaging and transparent we are
online, it’s no match for face to face engagement.”

- Rick Liebling

We used to call it

stalking.
Now we call it
Location-based
Marketing.

Influencing Means Engaging

(How to Flirt with a Celebrity)

Influencing
Means
Rewarding

myTasti.com

Name That Mascot Contest

Name Customer Rationale
D-Lish Because Tasti D-Lite treats are
DELICIOUS!!!!!
Stanley Swirl Tasti D-Lite is a sweet swirl in a
cup! And he looks like a Stanley : )
D Mixmaster D for D-Lite and Mixmaster for all
the different flavors Tasti D offers.
Vinny Vanilla He’s vanilla! Plus this way you can
have other characters like Charles
Chocolate.
Sprinkles Sprinkles is not only a cute name,
but it will also increase sales.
People will want to buy more
toppings when they think of the
name.

Influencing Means
Collaborating

Influencing Means Celebrating

(Mechanics vs. Dynamics)

vs.

The Moral of the Story
• Find out how your customers are engaging.
• Build systems/apps that enable them to share.
• Get creative with mobility.
• Think long term.
• Take a risk.
• Collect experiences, not numbers.

Listen | Recognize | Engage | Reward
Collaborate | Celebrate

The Third Screen:
Resources
By Chuck Martin
Social Location Marketing
By Simon Salt
Social Networking Made Easy
By Miriam Salpeter
Location Based Marketing for Dummies
By Aaron Strout and Mike Schneider
Likeable Social Media
By Dave Kerpen
The Power of Foursquare
By Carmine Gallo
The End of Business as Usual
by Brian Solis

Learn more at http://thetastidliteway.com
29

Thank You
Email: bemerson@tastidlite.com
Twitter: @tastidlite
@planetsmoothie
@BJ_Emerson

Text BJEMERSON to 81018

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