Internal Social Media Collaboration—The Enterprise Is Social, Now What?Chicago	  Social	  &	  Mobile	  Financial	  Service...
Wells Fargo—Wholesale Banking50+ business lines§  24 overseas offices§  8 overseas branches§  33 countries and expanding§...
Our Journey – inside / out Test and learn with team members first, then introduce features and functionality to our custome...
Case 1SocialIntranetIt’s social, nowwhat?                   4
Case 2            Lesson learned.Start             -Education                  -Strategic planning –small             -Tes...
From social media to social #collaboration.Focus on business driversand develop uses cases withbusiness groups, partners. ...
Main business drivers                        7
Internal collaboration: 3 tracksTest and Learn         Consult, Educate       Future of work     Culture              Evol...
Case 3Engagement.Teams members arealready collaborative,but how do you drivechange?
Social Media in a Box§    Chatter mobile§    Instant audience feedback§    Word clouds§    Photo booth§    Story booth
Case 5Collaboratearound sales.Encourage real-timeknowledge-sharingacross related teamsto identify newbusiness or cross-sel...
Case 5SoMoLo.Enhance communitysupport and volunteerprograms by enablingSocial, Mobile andLocal.
Observations•    Always start with use cases, purpose•    Change takes time•    EDUCATE!!! EDUCATE!!!•    Establish trust ...
Questions,discussion  Kelli Carlson-Jagersma  @northstar                           15
Internal Social Media Collaboration – The Enterprise Is Social, Now What? - BDI 10/9/12 Chicago Social & Mobile Financial ...
Prochain SlideShare
Chargement dans…5
×

Internal Social Media Collaboration – The Enterprise Is Social, Now What? - BDI 10/9/12 Chicago Social & Mobile Financial Services Leadership Forum

2 947 vues

Publié le

Case Study: Internal Social Media Collaboration – The Enterprise Is Social, Now What?
Presented by: Kelli Carlson-Jagersma, Vice President, Collaboration Strategist, Wholesale Social Strategy, Wells Fargo
Wells Fargo has been blogging, using wiki's and SharePoint for document collaboration internally since 2004 to enhance its internal communication channels and engage team members. However, since the merger of Wachovia and Wells Fargo in 2008, there was a need to integrate user and corporate communications, as well as help foster a 'new way' of supporting their customer. Wells Fargo has built a team dedicated to strategize on internal collaboration, partner with existing communication teams and be the support and education point for all things social. Learn from Wells Fargo and take away lessons on how your organization can apply:
* Internal collaboration team guiding principles
* Key learnings from specific internal communications gone social
* 3 use case studies- the good, the bad and the ugly
www.bdionline.com

Publié dans : Business
0 commentaire
1 j’aime
Statistiques
Remarques
  • Soyez le premier à commenter

Aucun téléchargement
Vues
Nombre de vues
2 947
Sur SlideShare
0
Issues des intégrations
0
Intégrations
1 630
Actions
Partages
0
Téléchargements
0
Commentaires
0
J’aime
1
Intégrations 0
Aucune incorporation

Aucune remarque pour cette diapositive

Internal Social Media Collaboration – The Enterprise Is Social, Now What? - BDI 10/9/12 Chicago Social & Mobile Financial Services Leadership Forum

  1. 1. Internal Social Media Collaboration—The Enterprise Is Social, Now What?Chicago  Social  &  Mobile  Financial  Services  Leadership  Forum  Kelli  Carlson-­‐Jagersma  @northstar  VP,  Social  Collabora/on  Strategy  #WellsFargo  Wholesale  Bank    BDI Chicago/Oct,2012© 2012 Wells Fargo. All rights reserved.
  2. 2. Wells Fargo—Wholesale Banking50+ business lines§  24 overseas offices§  8 overseas branches§  33 countries and expanding§  Serving customers in 130 countriesBusiness day doesn’t stop, it follows the sun. 2
  3. 3. Our Journey – inside / out Test and learn with team members first, then introduce features and functionality to our customers.2004 2006 2008 2010 2012 2005 2007 2009 2011 Discussions RSS Comments BLOGS Portal WIKI PILOTS
  4. 4. Case 1SocialIntranetIt’s social, nowwhat? 4
  5. 5. Case 2 Lesson learned.Start -Education -Strategic planning –small -Test & LearnManaging social -Practice your mitigation plansvs. moderation 5
  6. 6. From social media to social #collaboration.Focus on business driversand develop uses cases withbusiness groups, partners. 6
  7. 7. Main business drivers 7
  8. 8. Internal collaboration: 3 tracksTest and Learn Consult, Educate Future of work Culture Evolution Revolution§  Two platforms: Jive, Chatter §  5000+ users§  140+ communities §  90+ business teams 8
  9. 9. Case 3Engagement.Teams members arealready collaborative,but how do you drivechange?
  10. 10. Social Media in a Box§  Chatter mobile§  Instant audience feedback§  Word clouds§  Photo booth§  Story booth
  11. 11. Case 5Collaboratearound sales.Encourage real-timeknowledge-sharingacross related teamsto identify newbusiness or cross-sellopportunities. 12
  12. 12. Case 5SoMoLo.Enhance communitysupport and volunteerprograms by enablingSocial, Mobile andLocal.
  13. 13. Observations•  Always start with use cases, purpose•  Change takes time•  EDUCATE!!! EDUCATE!!!•  Establish trust by listening first•  Effective program requires long term strategy.•  Tools do not drive social collaboration, people, purpose and process do.
  14. 14. Questions,discussion Kelli Carlson-Jagersma @northstar 15

×