Case Study: Internal Social Media Collaboration – The Enterprise Is Social, Now What?
Presented by: Kelli Carlson-Jagersma, Vice President, Collaboration Strategist, Wholesale Social Strategy, Wells Fargo
Wells Fargo has been blogging, using wiki's and SharePoint for document collaboration internally since 2004 to enhance its internal communication channels and engage team members. However, since the merger of Wachovia and Wells Fargo in 2008, there was a need to integrate user and corporate communications, as well as help foster a 'new way' of supporting their customer. Wells Fargo has built a team dedicated to strategize on internal collaboration, partner with existing communication teams and be the support and education point for all things social. Learn from Wells Fargo and take away lessons on how your organization can apply:
* Internal collaboration team guiding principles
* Key learnings from specific internal communications gone social
* 3 use case studies- the good, the bad and the ugly