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Rethinking work:
Successful collaboration
Nina Kelley-Rumpff, PMP, ACP
Program Manager, Knowledge Management
Solution & Knowledge Packaging, SAP
Time table

Defining Enterprise Social Collaboration

2 min

The Social Business Collaboration Evolution

5 min

Challenges/Barriers to Success

5 min

SAP‘s journey

5 min

Results, Key Success Factors & Wrap-Up

5 min.

© 2013 SAP AG. All rights reserved.

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Rethinking work..
Evolution of the networked enterprise

© 2013 SAP AG. All rights reserved.

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3
What is “Social Collaboration” and “Social Networking”?
“Social Collaboration” is the set of processes that enable multiple people to
interact and share information in order to achieve a common goal.

“Social Networking” is the development of personal and professional
contacts in order to interact and share information.

“Enterprise Social Collaboration and Networking” enables this
rich exchange of information, knowledge and ideas within an Enterprise - regardless
of geography - using Social Media Tools.
Collaboration is NOT about tools;
it’s about connecting, sharing and
discussing. The tools simply
ENABLE us to do those things
across geographies and time
zones.

© 2013 SAP AG. All rights reserved.

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4
But let’s get real.
It’s not really working…

“In 2011, only 6% of
organizations had
implemented social
CRM, although a
survey of 1300
companies determined
that 56% are planning
to do so!“
The Social Business Journal, Q1/2013

© 2013 SAP AG. All rights reserved.

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The research is now here:
Adoption never came.

77%

of employees

never use their enterprise social network

and only

© 2013 SAP AG. All rights reserved.

3% use it once each day
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And Executives don’t get these
nebulous metrics
productivity

“Where’s the Business
in Social Business?”

collaboration
transparency
sharing
comments
engagement
connections

© 2013 SAP AG. All rights reserved.

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While we work here…

Process

Applications

Data
People

Social
Collaboration
happens in a
vacuum, today!

Content
© 2013 SAP AG. All rights reserved.

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The next chapter of successful collaboration
Social collaboration needs to surface at the point of decision
making, action and business execution.

People

Applications
Content

Customers
Partners
Employee
Networks

Documents
Videos

CRM
HCM
Supply Chain
ERP

Processes
Data
Lead to Close
Order to Cash

Social Media Data
Internal Data

To accelerate real business performance.
© 2013 SAP AG. All rights reserved.

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9
D

Successful Collaboration..

Culture
… is practical: encourages interactions among people
through dedicated programs and executives being a role
model

Strategy
… is integrated: connected to other knowledge
management disciplines and integrated into employees
day-to-day work
© 2013 SAP AG. All rights reserved.

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..starts with leaders who walk the walk

„

I have a dream for this Knowledge
Company. This Knowledge Company
in SAP brings together all of the
thought leadership and passion of
people everywhere to do things for the
customer that no one else can.
2013 EMEA FKOM keynote speech

© 2013 SAP AG. All rights reserved.

„
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Collaboration success…
is not about technology..
It´s about getting access to people and
accomplishing and succeeding together

„

In KM, the most limited resource is no longer information. It has become
human attention - the ability to deal effectively with the growing volume and
speed of information.

„

Cliff Figallo, Nancy Rhine “Building the Knowledge Management Network”

© 2013 SAP AG. All rights reserved.

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The power of people networks
Convergence of People, Process, Technology & Content
Find people &
share expertise
Ask and get
asked
Processes

Applications

Attract & get
connected

Content

Data

Employee
Customers
Partners

Motivate, recognize and reward experts AND colleagues, to act as
experts, find and leverage experts, ask and answer questions and
scale to enable knowledge management across topics at SAP, by
every employee

© 2013 SAP AG. All rights reserved.

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Creating people networks
Finding experts

§ Connect to one profile from all relevant data sources
§ Integrate expertise, skills, feeds & public contributions
§ Enable easy access to & one-time maintenance of profile information
© 2013 SAP AG. All rights reserved.

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Creating people networks
Finding experts

© 2013 SAP AG. All rights reserved.

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Where is the Business in Social Business?
Social collaboration evolution at SAP
Business
process social

Structured
collaboration

External
collaboration

Enterprise
social
networking
Security and Administration
© 2013 SAP AG. All rights reserved.

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16
What is important?
Key success factors for succesful adoption
ü Executives who walk the walk = not just launching a program
ü Successful showcases
ü A connected, unified experience and intuitive user interfaces
ü Analysis of collaboration behaviors
ü Strategy, governance & standards
ü Business engagement and a sustainable champions network
ü Appropriate training activities
ü Game changers such as mobile access or important integrations
to business applications and core Web/KM solutions

© 2013 SAP AG. All rights reserved.

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17
References

Social Opportunity Management - Demo on Youtube :
http://www.youtube.com/watch?v=OykTF_gusRM&feature=youtu.be
https://www.brainshark.com/sapgp/vu?pi=zFLzQHnD9z5f14z0

To learn more about KM at SAP visit our blog on the
SAP Community Network (SCN):
http://scn.sap.com/blogs/sapience

© 2013 SAP AG. All rights reserved.

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18
Thank You
Nina Kelley-Rumpff, PMP, PMI-ACP
Strategic Program Manager
Solution Enablement and Knowledge Management
Solution and Knowledge Packaging | Scale, Quality &
Support
Ofc. +1.610.661.8555 | Mbl. +1.610.969.8567
Nina.Kelley-Rumpff@sap.com
Backup
Integrated Knowledge Management…
Core Pillars and Key Objectives along the Value Chain

From innovation to
customer success,
From user feedback to
continuous improvement.

“I am most interested in
Collaboration for
accomplishing and
succeeding together”

© 2013 SAP AG. All rights reserved.

“I need truly great
Information that is easy to
find and meaningful to me”

“I need to access
continuous Learning
when I want and
educate myself how I
know best”

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© 2013 SAP AG. All rights reserved.

No part of this publication may be reproduced or transmitted in any form or for any purpose without the express permission of SAP AG.
The information contained herein may be changed without prior notice.
Some software products marketed by SAP AG and its distributors contain proprietary software components of other software vendors.
National product specifications may vary.
These materials are provided by SAP AG and its affiliated companies ("SAP Group") for informational purposes only, without representation or
warranty of any kind, and SAP Group shall not be liable for errors or omissions with respect to the materials. The only warranties for SAP Group
products and services are those that are set forth in the express warranty statements accompanying such products and services, if any. Nothing
herein should be construed as constituting an additional warranty.
SAP and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP AG in
Germany and other countries.
Please see http://www.sap.com/corporate-en/legal/copyright/index.epx#trademark for additional trademark information and notices.

© 2013 SAP AG. All rights reserved.

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Rethinking Work: Successful Collaboration - BDI 11/12/13 The Future of Collaboration & Internal Communications Summit

  • 1. Public Rethinking work: Successful collaboration Nina Kelley-Rumpff, PMP, ACP Program Manager, Knowledge Management Solution & Knowledge Packaging, SAP
  • 2. Time table Defining Enterprise Social Collaboration 2 min The Social Business Collaboration Evolution 5 min Challenges/Barriers to Success 5 min SAP‘s journey 5 min Results, Key Success Factors & Wrap-Up 5 min. © 2013 SAP AG. All rights reserved. Public 2
  • 3. Rethinking work.. Evolution of the networked enterprise © 2013 SAP AG. All rights reserved. Public 3
  • 4. What is “Social Collaboration” and “Social Networking”? “Social Collaboration” is the set of processes that enable multiple people to interact and share information in order to achieve a common goal. “Social Networking” is the development of personal and professional contacts in order to interact and share information. “Enterprise Social Collaboration and Networking” enables this rich exchange of information, knowledge and ideas within an Enterprise - regardless of geography - using Social Media Tools. Collaboration is NOT about tools; it’s about connecting, sharing and discussing. The tools simply ENABLE us to do those things across geographies and time zones. © 2013 SAP AG. All rights reserved. Public 4
  • 5. But let’s get real. It’s not really working… “In 2011, only 6% of organizations had implemented social CRM, although a survey of 1300 companies determined that 56% are planning to do so!“ The Social Business Journal, Q1/2013 © 2013 SAP AG. All rights reserved. Public 5
  • 6. The research is now here: Adoption never came. 77% of employees never use their enterprise social network and only © 2013 SAP AG. All rights reserved. 3% use it once each day Public 6
  • 7. And Executives don’t get these nebulous metrics productivity “Where’s the Business in Social Business?” collaboration transparency sharing comments engagement connections © 2013 SAP AG. All rights reserved. Public 7
  • 8. While we work here… Process Applications Data People Social Collaboration happens in a vacuum, today! Content © 2013 SAP AG. All rights reserved. Public 8
  • 9. The next chapter of successful collaboration Social collaboration needs to surface at the point of decision making, action and business execution. People Applications Content Customers Partners Employee Networks Documents Videos CRM HCM Supply Chain ERP Processes Data Lead to Close Order to Cash Social Media Data Internal Data To accelerate real business performance. © 2013 SAP AG. All rights reserved. Public 9
  • 10. D Successful Collaboration.. Culture … is practical: encourages interactions among people through dedicated programs and executives being a role model Strategy … is integrated: connected to other knowledge management disciplines and integrated into employees day-to-day work © 2013 SAP AG. All rights reserved. Public 10
  • 11. ..starts with leaders who walk the walk „ I have a dream for this Knowledge Company. This Knowledge Company in SAP brings together all of the thought leadership and passion of people everywhere to do things for the customer that no one else can. 2013 EMEA FKOM keynote speech © 2013 SAP AG. All rights reserved. „ Public 11
  • 12. Collaboration success… is not about technology.. It´s about getting access to people and accomplishing and succeeding together „ In KM, the most limited resource is no longer information. It has become human attention - the ability to deal effectively with the growing volume and speed of information. „ Cliff Figallo, Nancy Rhine “Building the Knowledge Management Network” © 2013 SAP AG. All rights reserved. Public 12
  • 13. The power of people networks Convergence of People, Process, Technology & Content Find people & share expertise Ask and get asked Processes Applications Attract & get connected Content Data Employee Customers Partners Motivate, recognize and reward experts AND colleagues, to act as experts, find and leverage experts, ask and answer questions and scale to enable knowledge management across topics at SAP, by every employee © 2013 SAP AG. All rights reserved. Public 13
  • 14. Creating people networks Finding experts § Connect to one profile from all relevant data sources § Integrate expertise, skills, feeds & public contributions § Enable easy access to & one-time maintenance of profile information © 2013 SAP AG. All rights reserved. Public 14
  • 15. Creating people networks Finding experts © 2013 SAP AG. All rights reserved. Public 15
  • 16. Where is the Business in Social Business? Social collaboration evolution at SAP Business process social Structured collaboration External collaboration Enterprise social networking Security and Administration © 2013 SAP AG. All rights reserved. Public 16
  • 17. What is important? Key success factors for succesful adoption ü Executives who walk the walk = not just launching a program ü Successful showcases ü A connected, unified experience and intuitive user interfaces ü Analysis of collaboration behaviors ü Strategy, governance & standards ü Business engagement and a sustainable champions network ü Appropriate training activities ü Game changers such as mobile access or important integrations to business applications and core Web/KM solutions © 2013 SAP AG. All rights reserved. Public 17
  • 18. References Social Opportunity Management - Demo on Youtube : http://www.youtube.com/watch?v=OykTF_gusRM&feature=youtu.be https://www.brainshark.com/sapgp/vu?pi=zFLzQHnD9z5f14z0 To learn more about KM at SAP visit our blog on the SAP Community Network (SCN): http://scn.sap.com/blogs/sapience © 2013 SAP AG. All rights reserved. Public 18
  • 19. Thank You Nina Kelley-Rumpff, PMP, PMI-ACP Strategic Program Manager Solution Enablement and Knowledge Management Solution and Knowledge Packaging | Scale, Quality & Support Ofc. +1.610.661.8555 | Mbl. +1.610.969.8567 Nina.Kelley-Rumpff@sap.com
  • 21. Integrated Knowledge Management… Core Pillars and Key Objectives along the Value Chain From innovation to customer success, From user feedback to continuous improvement. “I am most interested in Collaboration for accomplishing and succeeding together” © 2013 SAP AG. All rights reserved. “I need truly great Information that is easy to find and meaningful to me” “I need to access continuous Learning when I want and educate myself how I know best” Public 21
  • 22. © 2013 SAP AG. All rights reserved. No part of this publication may be reproduced or transmitted in any form or for any purpose without the express permission of SAP AG. The information contained herein may be changed without prior notice. Some software products marketed by SAP AG and its distributors contain proprietary software components of other software vendors. National product specifications may vary. These materials are provided by SAP AG and its affiliated companies ("SAP Group") for informational purposes only, without representation or warranty of any kind, and SAP Group shall not be liable for errors or omissions with respect to the materials. The only warranties for SAP Group products and services are those that are set forth in the express warranty statements accompanying such products and services, if any. Nothing herein should be construed as constituting an additional warranty. SAP and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP AG in Germany and other countries. Please see http://www.sap.com/corporate-en/legal/copyright/index.epx#trademark for additional trademark information and notices. © 2013 SAP AG. All rights reserved. Public 22