Kaltura's CorporateTube is a video portal solution that allows companies to create, manage and share video content internally and externally. It provides tools for uploading, editing and publishing video as well as viewing, commenting and sharing capabilities. The document discusses how CorporateTube can be used for executive communication, training, HR functions, collaboration, marketing and more. It is presented as a way to simplify knowledge sharing, improve productivity and engagement, and help businesses grow through more effective use of video.

1. The “Corporate Tube” Revolution
Aaron Wald
Director, Customer Success, Enterprise
Kaltura
November 2013

2. Poll Question:
Does your company
use a video portal
today?

3. Agenda
Video Trends
Converged Video Strategy for the Enterprise
CorporateTube – The Why’s and How’s
What Can You Do with CorporateTube ?

4. Consumers
Video is engaging, interactive, and fun
72 hours of video are uploaded to YouTube every minute (Google)
Over 4 billion YouTube videos are viewed each day (Google)
182 million U.S internet users watched 38.7 billion videos in December 2012 (comScore)
Web pages with video attract 2-3 times as many visitors, doubled their time on the site, and
achieved 157% increase in organic traffic (MarketingSherpa)
Video is an effective training, productivity, and marketing tool
Enterprises
Consumerization
Online Video is Here to Stay
“Firms increasingly use video for corporate communications, meetings and collaboration,
and training.” (Forrester)
“Sales, HR, Training, and other roles demand access to publish video content (Forrester)
“By 2016, large companies will stream more than 16 hours of video per worker per month”
(Gartner)
The amount of video in organizations is increasing at rates varying from 50% to 200%,
annually” (Gartner)

5. A Few Bold(ish) Statements….
Video has become an essential tool for communications
and collaboration inside the enterprise, and for marketing
externally
Kaltura predicts: By 2016 every organization that wants
to be effective in internal communications and
collaboration will deploy a “CorporateTube” solution
Organizations that use video effectively are
o Driving greater employee productivity
o Training employees more effectively
o Increasing the level of organizational knowledge

6. EC = MC
Every
Company
Media
Company

7. “The 360” of Enterprise Video
Collaboration &
Communications
Training & Knowledge Sharing
Marketing & Sales
Enhanced productivity & cost
savings via more effective
communications, collaboration and
ideation
Improved training results and cost
savings through effective on-demand
remote training; Increased level of
organizational knowledge
More effective messaging; Stronger
brand awareness; Greater
conversion; Better SEO; Lead
generation; More effective Sales
and eCommerce

8. Kaltura At-a-Glance
2006: Founded as the 1st and Leading Open Source Video Platform
Recognized Leader in both Online Video and
Enterprise Video Platforms
100M+ Kaltura Users Worldwide in 3 Verticals
Strong Ecosystem that fuels Innovation
(developers community, partners, resellers, OEMs)
500+ APIs: Open, Modular, Flexible
Out of The Box Applications and Integrations + Kaltura Exchange

9. Transforming the way people work,
learn and entertain using online video
Enterprise: Video Portal (“CorporateTube”) for knowledge sharing and
collaboration. Video solutions for marketing and public communications
Education: Integrated and stand alone video solutions for teaching & learning,
Alumni relations, Libraries and community
Media: Media management, publishing and distribution solutions for
broadcasters, publishers and emerging media companies
Markets at
different stages
=
Kaltura
innovation

10. Sample Customers
Media
Education
Enterprise

11. Kaltura Is A Leader Among OVP and EVP Vendors
(Forrester Wave, March 2013)
“Among the three Leaders, Kaltura has the most feature-rich platform…Unlike other video platforms in this
Forrester Wave with a narrower target market, Kaltura targets media and entertainment, enterprise (both internal
and externally facing use cases), and education”
“Kaltura’s modular approach, extensibility, and partner ecosystem for software integrations differentiate it as a
middleware platform. Unlike any other vendor in the evaluation, it can serve video publishing needs for internal
communications and external marketing and has customers using it for both”

12. So Let’s Put Together a Video Solution…

13. So Let’s Put Together a Video Solution…
INTERNAL
CONTENT
Employee
Generated
Content
Executive
Messaging
Training
Videos
EXTERNAL
CONTENT
Corporate
Marketing
Agencies
Marketing
Videos
Partners
Consumers (UGC)
SOCIAL BUSINESS
ü Knowledge sharing
ü Collaboration, team work
ü Executive announcements
ü Internal Communications
TRAINING
ü Corporate training
ü Knowledge transfer
ü Remote training
ü Employee onboarding
ü Assure training compliance
MARKETING & PUBLIC
COMMUNICATIONS
ü Promote brand & products
ü Measure audience
ü Corp./gov’t communications

14. Bridge the Gap with an
Enterprise Video Platform
INTERNAL
CONTENT
Employee
Generated
Content
CONSUMPTION
TOOLS
CONTRIBUTION
TOOLS
CorporateTube
Video Portal
Video
Upload/import
Executive
Messaging
Training
Videos
Internal CMS /
LMS, SharePoint
Live webcast/
video
conferences
EXTERNAL
CONTENT
Corporate
Marketing
Agencies
Marketing
Videos
Partners
Consumers (UGC)
Screen
recording /
webcam rec.
Mobile Capture
CENTRAL
REPOSITORY
Digital Signage
External company
site
Public Sites (e.g.
YouTube, Fb)
SOCIAL BUSINESS
ü Knowledge sharing
ü Collaboration, team work
ü Executive announcements
ü Internal Communications
TRAINING
ü Corporate training
ü Knowledge transfer
ü Remote training
ü Employee onboarding
ü Assure training compliance
MARKETING & PUBLIC
COMMUNICATIONS
ü Promote brand & products
ü Measure audience
ü Corp./gov’t communications

15. CorporateTube Started with a Simple Vision
“I want to record a video message from anywhere…
…publish it on my team’s private channel…
…and have my global team discover it,
watch it, like it, comment on it, and share it”
“That’s my nirvana.”

16. Kaltura + Corporate Community =
CorporateTube™
We listened to our customers

17. CorporateTube Empower Your Organization Video
ADMIN /OWNER
MODERATE/APPROVE
MANAGE/CREATE USERS & CATEGORIES
CONTENT
CONTRIBUTORS
RECORD/CAPTURE
UPLOAD
EDIT METADATA
CREATE CHANNELS
PUBLISH
DEFINE GOVERNANCE POLICIES
MEASURE SUCCESS/EFFICIENCY
CONTENT
CONSUMERS
SEARCH/
IN-VIDEO SEARCH
WATCH
COMMENT
SHARE
LIKE/RATE
SUBSCRIBE TO CHANNELS

18. CorporateTube
Employee Generated Content Tools
Screen Capture
Synchronized Video Presentation
Webcasting, Video Conferencing
Mobile Capture
Webcam recording
Trimming & Clipping
Chaptering

19. Poll Question

20. What Can You Do with a
CorporateTube?

21. Senior Management – Executive
Communication
Quarterly briefs
Town-halls & announcements
CEO on Camera
Interviews
Recognition

22. Training- Corporate
Corporate Training
Onboarding
Sales training and demos
Process walkthroughs

23. Training - EGC
How-to’s and demos
Coaching & mentoring
Employee “Vlogging”
Best practice tips
“Day in the Life”
Leaders as teachers

24. HR & Community
Promote company initiatives
o Employee rewards
o Volunteer days
o Diversity
Recruiting (video resume)
Employee Performance evaluation
Video contests (e.g. “Be an
Ambassador”, “In-it-to-win-it”)

25. Central Collaboration & Social
Employee video profiles
Team meetings and
workspaces
Ideation
Company events coverage
(EGC)
Highlight achievements
Holiday greetings

26. IT, Security and Support
FAQ videos
o Help Desk
o Customer Support
Screen-capture tickets and
problem resolutions
Awareness building

27. Marketing
Company event promotion
Product introduction
Product Collateral & Customer
testimonials)
Webinars, lead generation
Viral
PR & Brand Awareness

28. Sales
Product videos/demos
Learn on-the-go
EGC workflows via mobile
Monetization of training
videos

29. CorporateTube - Business Outcomes
• Simplify knowledge creation/transfer
• Access to latest information on
products, systems, and processes
• Workforce engagement and creativity
• Rapid access to searchable knowledge
• Improved collaboration for dispersed
teams
• Sense of corporate community
• Maintain governance and security
Prepare
Your
People
Reduce
Costs
Grow Your
Business
• Reduce ramp-up time
for new employees
• Improve individual
productivity
• Reduce training-related
travel costs and time outof-field
• Extend reach and
reusability of produced
content
• Easy method for Sales to share and critique customer presentations
• Offer ability for internal experts to share details about products and markets
• Share customer success stories
• Encourage employees to share ideas to better align innovation with market demand
• Offer an engaging approach for leaders to communicate and align goals

30. Questions About CorporateTube
Aaron Wald
Director of Customer Success, Kaltura
Aaron.wald@kaltura.com
Kaltura MediaSpace (“CorporateTube”) public demo site:
https://corporatetube.mediaspace.kaltura.com/
Sign up for a CorporateTube free trial:
http://corp.kaltura.com/mediaspace-free-trial