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Social Media Isn'T

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Pecha Kucha by Paul Wilkinson for be2campbrum

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Social media is… isn't …. Paul Wilkinson pwcom.co.uk Pecha Kucha, Be2camp Brum, August 2009
Social media isn't going to fix your website
Social media isn't something you can dismiss without trying ,[object Object]
Social media isn't something you can control or ban ,[object Object]
Social media isn't just for the 'youngsters' ,[object Object]
Social media isn't about B2B or B2C any more ,[object Object],It used to be… Now it’s… Top-down Command and control B2C B2B Bottom-up, side-to-side Permission-based B2C2B B2i2B one-to-many many-to-many (C2C)
Social media won't stop people saying bad things about you ,[object Object]
Social media doesn't work if you're anti-social ,[object Object]
Social media isn't just another broadcast opportunity
Social media is about watching and listening as well as talking
Social media isn't about you, you, you
Social media is about people having conversations online ,[object Object]
Social media is about opening new channels of communication ,[object Object]
Social media isn't going to transform your current employees …
… but social media may attract potential future employees ,[object Object]
Social media isn't 9-to-5
Social media isn't predictable
Social media isn't the place to hide behind a ghost-writer
Social media is about being yourself Email Work Non-work
Social media is about making connections ,[object Object],[email_address] http://www.pwcom.co.uk Twitter: @EEPaul Tel: 020 8858 1104, mob 07788 445920

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Social Media Isn'T

Editor's Notes

  1.  Half UK's online population have a Facebook profile   2m+ UK LinkedIn users 2.6m UK Twitter users  27.4m people watched online videos during May 2008