1. Life@50Exhibit
yourAARP
*bleep*UpHow toNOT

8. seriousabouttheirtim eandinvestm ents
Wannaknow how
todojustthat?
Yes?Keepreading.
No?Passthislinkontosom eonewhois

9. Problem #1
Signage
Poor

10. Solution
Makesuretostate
whatproblem s
youraudience
hasandhow you
canhelp
Alittlestorytellingwillgoalongway

11. TheBoothConversation
Problem
#2

12. Whenyoubegin
with
“How areyou?”
Itleavesyouwithnothing
butadead-endshittyanswer.
Solution

13. Considerasking:
“Whatsthebestthing
youhaveseensofaratAARP
Life@50?”

14. Problem
#3
LackofStaffTraining

15. Haveyouconsidereddedicated
tim etotrainyourstaff?
Attendeeswanttobepulledintoaboothwith
captivatingquestions.Attendeesdonotwant
totalktoboothwarm ersortospouseswhoare
alongfortheride
Solution

16. Do you want a booth
warm er, aka som eone
whoknowsnothing about
your product, service,
oridealcustom erstalking
to your m ost im portant
prospects?
Trainyourstafforloseyourlead.

17. Problem #4
BoothDem ographics

18. LastyearIsaw alargecom pany
(rhym eswithhell)thatstaffedtheir
entireboothwithm ale22yearolds
whowerecircledupindeepconversation
witheachother

19. Ididn'tseeanyonewalkuptothatboothhand
whywouldthey?

20. Thefolksreim agininglifeconsiderageism
achallengeintheirjobhunt.Don’tconfirm it.
Diversityiskey

21. Paint
thepictureofyour
custom eravatar
There’sareasonwhythecom pany,
SeniorsHelpingSeniorshasseensuccess

22. Settingyourselfapartfrom thecom petition

23. ConferenceAttendees:
Couldusem orewater
Wouldloveaplacetositdownandresttheirfeet
Theirphonescoulduseacharge
Solution

24. InsteadOfHardcandies,
providem iniwaterbottles
withcustom labels.
Custom =com panynam eandbooth#
Booth#=Drivingm orefoottraffic.

25. Bringafew extrachairs
andyounow havea
SEATINGAREAwhichcouldalso
beknownasa
CaptiveAudience

26. Chargingstations
Anothergreatwaytocreateacaptiveaudience
Here’swhatyou’llneed:
1.Apowerstrip
2.Sm alltable
3.2chairs
4.(optional)varioussm artphonechargers

27. Chargingstations
Anothergreatwaytocreateacaptiveaudience
Here’swhatyou’llneed:
1.Apowerstrip
2.Sm alltable
3.2chairs
4.(optional)varioussm artphonechargers

28. NotTakeInPictures

29. Thisisoneofthem .Takeadam npicture.
Therearefew big
eventsthatyourtarget
audienceisinoneplace.

30. Now thatyouhaveSOCIALPROOF,shareit

31. SocialProofisdiscussedthoroughly
inRobertCialdini'sbestselling
m arketingbook,Influence.
SocialProofisatopinfluencingtactic.
Theuseofstorytellingin
m arketingispowerful.
Welcom eto2014.

32. BoringAssBooth
Problem #7

33. TheBoothwithJust
a TableandSom e
Trifold Brochures

34. Solution
WIIFM willm akepeoplestop.
Googleit.

35. Problem #8
Thinkingyoushould
onlytalktoboothvisitors

36. Youarenotonlyon theclockinsideyourbooth
Chatsom eoneupinlineatthefoodconcession
Planforam eetup,planforatweetuporifpossible
acocktailhourforVIPpassholders(getcreative,crossprom ote
andgiveVIPpassestothosewhotagorm entionyouonfacebook).
Peoplefreakinglovefreestuffandspecialinvites.

37. Problem #9
IgnoringVisitors

38. Solution
Acknowledge
Irem em berwaiting20m inatam ajor
Transportationrailroadcom panywithout
anyacknowledgem ent.
Attendeesunderstandsom eboothswillbebusierthanothers.
Justm akeeyecontact.
Oropenyourconversationuptom orepeople.
Peoplecraveconnectionandcom m unityateventslikethis

39. Hustle.
Hustleasifyourbusinessdependsonit.
Hustleasifyourlifedependsonit.
Hirehustlers.

40. Now goconquer
theAARPLife@50Expo

41. Creatinggoodsignage
Insum m ary,hereis
yourstrategy:

42. Askingopenendedquestions
2

43. Trainingyourstaff
3

44. Hiringadiversestaff
4

45. Standingoutfrom
thecom petition
5

46. CreateSocialProof
6

47. Creatingaboothforyour
attendees
7

48. Talktoeveryoneyourunacross
8

49. everyoneinyourboothASAP
Acknowledge
9

50. Goheretogetm yfreeguide
togrow your
seniorfocusedbusiness