Actionable Link Building & Content Development on a Baby Budget

Presentation
@rachelkmorgan @nataliekgould #RocksDigital

ABOUT US
Rachel MorganNatalie Gould
Director of Digital Marketing
● Been with Advice since 2012
● Lead the SEO team and develop SEO
strategies for agency accounts
●
Favorite things: online garage sales, desserts, and
my dog, Howard
VP of Content Management
● Been with Advice since 2013
● Manage the content team and develop the
content strategies for agency clients
●
Favorite things: European butter, Rosé, and Old
Fashioneds

Synergy
Agile
Inbound Marketing
High-Level Strategy
Content is King!

Actionable Link Building & Content Development
On a Baby Budget
PRESENTED BY:
NATALIE GOULD & RACHEL MORGAN

Where Do You Find Resources?
BUILD YOUR TEAM
In-House
● LinkedIn
● Referrals
● Job boards
● Career section on your site
Freelance
● Upwork
● People Per Hour
● Mechanical Turk
● University intern programs

I have my team, now what?
We have found that the two most difficult things to fulfill on a budget are:
Link Building Content

Part 1: Link Acquisition on a Budget

Why Do Links Even Matter?
Google said so Links = popularity = all the
rankings
Search engines can find
and index pages

Fix your janky website.
Download list of 404s
#1 Link Reclamation
1. Go to Search Console AKA
Webmaster Tools > Crawl > Crawl
Errors
3.2. Put 404 URLs in your
backlink tool of choice
$50
$80

Redirect to the most applicable page OR contact the webmaster.
#1 Link Reclamation Cont.
4. Vet the quality of the link 5.
● Domain Authority
● Anchor Text
● Link Placement
● Relevance
● Ads
Broken Links = Lost Opportunities

Be vain.
#2 Track Your Brand Mentions
1. Set up brand mentions
● Google Alerts (FREE)
● Social Mention (FREE)
● Talkwalker (FREE)

#2 Track Your Brand Mentions Cont.
2.
Pro Tip: Don’t be a scrub; provide a value add.
● “Brand Name” -site:yourwebsite.com -press -release
-site:facebook.com -site:twitter.com
● “Employee Name” -site:yourwebsite.com -press -release
-site:facebook.com -site:twitter.com
● Site:.edu “brand name”
● Site:.gov “brand name”
● Site:.org “brand name”
Use Search Operators 3.

Go local or go home.
#3 Chamber of Commerce
1. Search for your local chamber
https://www.uschamber.com/chamber/directory
Cost: $200-$500/year
2. Gain a Do Follow link
Networking/Partnership
Opportunities (AKA New BFFs)

Put your business info in all the things.
#3 Infographics#4 Local Directories & Citations
Paid

Get Popular.
#5 Social Media Profiles
1. Claim 100 social media profiles using KnowEm
http://knowem.com/websites/all
Pro Tip: Try and stay active on social profiles.
$250
2. OR add them manually FREE

Be a Know-It-All.
#6 Help a Reporter Out
1. Go to http://www.helpareporter.com/sources
Sign up for the free, basic plan
Receive 3 notifications a day
Look through opportunity and answer
questions relevant to you
2.
3.
4.
FREE

Show off your photography, and demand credit for it.
#7 Reverse Image Search
1. Download the TinEye Chrome Extension
or go to https://www.tineye.com
Input your image URL
Outreach to all sites using your image
and ask for photo credit
2.
3.
FREE

Part 2: These are all the contents you
can do on a baby budget

But why is content even important?!
● Fresh content all day err day
● Links, bro
● Keyword, traffic and ranking
opportunities
● The Google likes it

Minimum 1 per week
Plan > upload >
optimize > publish
How many, mom? How do I even do this?How many dollars?
$2-$50
#1 Blogs

Use it or lose it
Paste javascript:alert(document.lastModified) into the address bar
#2 Refresh Old Content

#2 Refresh Old Content

#3 Infographics
Try ItTools
1. Piktochart
2. Vizualize.me
3. Easel.ly
4. Infogr.am
FREE
FREE
FREE
$15-$166
per month

Don’t make up random questions:
1. Google Trends
2. Google Autosuggest
3. Google Keyword Planner
4. Competitor Research
#3 Infographics#4 FAQs

Research Top Things in Your Industry or City
#3 Infographics#5 Lists
“Top 10 Plumbing Tools”
“Top Places to Buy Plumbing Tools in Atlanta”
^^geotargeted
These are some ideas:

FREE
#6 Videos
Try ItTools
1. WeVideo
2. Animoto
3. YouTube Editor
4. Magisto
5. ReelSEO
FREE
$10
FREE
FREE
INFO

Google Autocomplete is your BFF4L#3 Infographics#7 How Tos
Do This: Submit to
WikiHow and get a
sweet link

#3 Infographics#8 Resource Pages
Try ItIdea Time
If you’re a plumbing company:
● Best Brands of Drain Cleaner
● Most Efficient Toilets
● Low-Flow Shower Heads
^^Looks like the first web page ever in history, amiright? Lolol

#3 Infographics#9 eBooks
Click on these to download!!

CONCLUSION
Plenty of low-hanging fruit your business can take advantage of before investing in a high-dollar link
building or content campaign.
WWW.ADVICEINTERACTIVEGROUP.COM
Link Reclamation
Brand Mentions HARO
Local Directories
Chamber of Commerce
Social Media Profiles
Reverse Image Search
Lists
Videos
How Tos
eBooksFAQs
Infographics
Refresh Old Content
Blogs

CONTACT US
ngould@adviceinteractive.com
rmorgan@adviceinteractive.com
Yes, this is on SlideShare

All the Tools!
These are all the tools we mentioned in one cute place.
WWW.ADVICEINTERACTIVEGROUP.COM
Upwork
People Per Hour
Google Alerts
Majestic SEO
Mechanical Turk
Ahrefs
Social Mention
BKA Content
Constant Content
Piktochart
VizualizeTextBroker
TinEye
KnowEm
LocalHub
Talkwalker Writer Access Easel.ly
Infogr.am
WeVideo
Animoto
YouTube Editor
Magisto
ReelSEO

Actionable Link Building & Content Development on a Baby Budget

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