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RussiaSub Vertical: ShoppingQ4 Metrics and Seasonality24th January 2013                       Google Confidential and Prop...
Metrics Summary                                                                                                       Over...
Queries, Impressions, Clicks and CTR                                              Queries: +17.9% YoY (Q4 2012)           ...
Ad Depth, CPC and Summary                         Ad Depth: +0.3% YoY, Average Q4 2012 Ad Depth 5.26                      ...
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Шопинг в России (q4 2012 года)

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Аналитика рынков от Google. Аналитика поделена по различным отраслям рекламодателей. Гугл планирует предоставлять данную информацию на регулярной основе.
Подробнее по ссылке: http://beefeatter.tumblr.com/post/44211875589/google

Шопинг в России (q4 2012 года)

  1. 1. RussiaSub Vertical: ShoppingQ4 Metrics and Seasonality24th January 2013 Google Confidential and Proprietary 1
  2. 2. Metrics Summary Overall Search: Metric Summaries 7.00 4.50% Query/Clicks/Impressions/Ad Depth/CPC Index 4.00% 6.00 Q4 2012 YoY 3.50% 5.00 Overall Mobile 3.00% Queries +17.9% +168.5% 4.00 2.50% Impressions +18.2% +363.9% CTR 2.00% 3.00 Clicks +28.9% +335.7% 1.50% 2.00 Ad CTR +17.4% +3.0% 1.00% CPC +45.7% +35.1% 1.00 0.50% Ad Depth +0.3% +29.0% 0.00 0.00% Queries Impressions Clicks Ad Depth CPC Ad CTR Mobile Search Metrics Q4 2012 YoY Overall Mobile $0.18 25.00% $0.16 Ad CTR 3.83% 4.13% 20.00% CPC $0.21 $0.15 % of Queries on Mobile $0.14 $0.12 Ad Depth 5.26 4.28Mobile CPC 15.00% $0.10 $0.08 10.00% $0.06 $0.04 5.00% On average, 16% of search queries in $0.02 Q4 2012 were made on Mobile Devices $0.00 0.00% and clicks on Mobile cost 27% less % of Queries on Mobile Mobile CPC Overall Search = All Search Properties, including Mobile, Mobile = Queries made on mobile devices with full browsers and tablets Google Confidential and Proprietary 2 % Queries on Mobile = # of Mobile Queries/ All Queries Including Mobile
  3. 3. Queries, Impressions, Clicks and CTR Queries: +17.9% YoY (Q4 2012) Clicks: +28.9% YoY (Q4 2012) 4.00 7.00 3.50 6.00 3.00Queries Index 5.00 ClicksIndex 2.50 4.00 2.00 3.00 1.50 1.00 2.00 0.50 1.00 0.00 0.00 2012 2011 2010 2012 2011 2010 CTR: +17.4% YoY, Average Q4 2012 CTR 3.83% Impressions: +18.2% YoY (Q4 2012) 4.50% 6.00 4.00% 5.00 3.50%Impressions Index 3.00% 4.00 2.50% CTR 3.00 2.00% 1.50% 2.00 1.00% 1.00 0.50% 0.00 0.00% 2012 2011 2010 2012 2011 2010 Source: Google Internal Data across all search properties including Desktop and Mobile Google Confidential and Proprietary 3
  4. 4. Ad Depth, CPC and Summary Ad Depth: +0.3% YoY, Average Q4 2012 Ad Depth 5.26 CPC: +45.7% YoY, Average Q4 2012 CPC $0.21 6.00 $0.25 5.00 $0.20 4.00Ad Depth $0.15 CPC 3.00 $0.10 2.00 1.00 $0.05 0.00 $0.00 2012 2011 2010 2012 2011 2010 • The top 20,000 search queries related to this market have been aggregated and the seasonality curves associated with those queries have been illustrated above. • The first week of data available is the 1st of January 2010. All indices are calculated using this as the base week. • The YoY metrics included are for Q4 of 2012 • Below is a glossary of the metrics analysed: Queries: The number of searches on Google Impressions: Number of Ads served cumulatively Clicks: Number of Ads clicked cumulatively Ad Depth: Number of Ads shown per query CPC: Average Cost per Ad Clicked Source: Google Internal Data across all search properties including Desktop and Mobile Google Confidential and Proprietary 4
  • BenjaminStahovskiy

    Feb. 28, 2013

Аналитика рынков от Google. Аналитика поделена по различным отраслям рекламодателей. Гугл планирует предоставлять данную информацию на регулярной основе. Подробнее по ссылке: http://beefeatter.tumblr.com/post/44211875589/google

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