E-commerce, CV, signage.

2. Lesson four
Thursday 17th November 2011

3. Hello!
Good morning!


4. Our last day!
Oh, no!


5. Our last day!
Oh, yes!


6. Revising
What we have learned so far.

7. Sales

10. Complaints
Listen
Acknowledge
Solve
Thank

12. On the phone
Requests for information
Prices and discounts
Sizes / Features
Delivery
Payment
Complaints

13. Emails
What is an email?

14. Email address
example-address@gmail.com
Username @ (at sign) Domain name
Top-level
Mail server
domain

15. Email
 To:
 CC:
 BCC:
 Subject:
 Body:

16. Spam
It hurts everyone.

17. Commercial emails
Requests for information
Quotes
Delivery
Payment
Conflicts

18. Message structure
Salutation Dear Ms Martínez,
Message How are you?
Blah, blah, blah…
Blah, blah, blah…
Blah, blah, blah…
Blah, blah, blah…
Blah, blah, blah…
Polite ending Looking forward to your reply,
Signature Daniel Peñalver

19. Message formality
Less formal More formal
Hello Bego, Dear Ms Martínez,
Blah, blah, blah… Blah, blah, blah…
Blah, blah, blah… Blah, blah, blah…
Blah, blah, blah… Blah, blah, blah…
Talk to you soon, Looking forward to your reply,
Dani Daniel Peñalver

20. Polite endings
 Looking forward to your reply,
 Hoping to hear from you soon,
 Thank you very much in advance,
 Kind regards,
 Best regards,
 Regards,
 Have a very nice day!

21. Payment terms
 You can pay in three easy installments.
 We offer fixed monthly repayments at attractive
interest rates.
 Pay in easy, interest-free installments.

22. Attachments
 Please find enclosed…
 Enclosed you will find a copy of our…
 I’m sending you … with this email.

23. Tricks
 Look up words:
 http://www.wordreference.com
 Look up sentences:
 http://www.linguee.es
 Check your spelling:
 Revisar > Ortografía

25. E-commerce

26. Your website needs…
Shopping cart program
Secure Socket Layer (SSL) certificate (secure credit card information transfer)
Payment gateway

27. How to buy
Find product (in a search engine like Google)
Add to shopping basket (British) or shopping cart (American English)
Checkout button
Log in or Sign up
Account
Log-out

28. How to buy
Find product (in a search engine like Google)
Add to shopping basket (British) or shopping cart (American English)
Checkout button
Log in or Sign up
Account
Log-out

29. How to sell
Marketing
Search Engine Optimization (SEO)
Usability
Social media (Twitter, Facebook)
Pay Per Click

31. Your CV
It’s important

32. Your CV is sales literature
It has to talk about your features and benefits!

33. CV structure
Personal details (Name, address, date of birth, nationality, driving licence)
Objective
Education & Qualifications
Employment (Date, position, responsibilities, achievements)
Interests
Reference

34. Curriculum Vitae
 Name: Mary Example Casanova
 Address: My street name, number, Murcia
 Email address: maryexample@gmail.com
 Phone number: +34 968 XXXXXX
 Date of birth: 2 June 1975
 Nationality: Spanish

35. Curriculum Vitae
 Objective: To obtain a position as a salesperson in
which I will be able to put my knowledge of English
to good use.
 Education & Qualifications
 19XX-19XX – Instituto Francisco Salzillo, Alcantarilla.
 Higher education
 Training courses
 Other skills (computer skills, typing)

36. Curriculum Vitae
 Employment
 19XX-20XX – Zapatitos Shoe Shop
 Position: sales assistant
 Responsibilities: sales, stock control
 Achievements: during the time I was employed shop
sales increased 20%

37. Curriculum Vitae
 Interests
 Yoga, watersports, painting
 Reference
 Ana Formerboss
 Address of my former boss, +34 968 XXXXXX

39. Cover letter
 “I have seen your advertisement in …”
 I have been given the address of your company by…
 I am interested in applying for the post of…
 As you can see from my enclosed CV I work for…
 At present I am responsible for…

40. Unemployed?
 I’m between jobs at the moment (and have been
since…)
 I’m out of work at present.
 I am currently unemployed.
 I was made redundant.
 I was one of the XX employees to be made redundant.
 My last employer was…

41. Cover letter
 Reason for leaving current job (prospects, salary)
 I very much hope that you will grant me an interview.
 I enclose my CV and
 copies of my qualifications
 a testimonial from my previous employer
 Polite ending: Hoping to hear from you soon,

43. Signs in your shop
Do it right!

45. Opening hours
or
Business hours
Monday 9am – 8pm
Tuesday 9am – 8pm
Wednesday 9am – 8pm
Thursday 9am – 8pm
Friday 9am – 8pm
Saturday 9am – 8pm
Sunday CLOSED

48. Holidays

49. We’ll be right back

50. Open / Closed

51. Push / Pull

52. PLEASE,
turn out lights
when not in use

53. Help wanted

54. Watch your step

55. Prohibitions

56. Employees only
Staff only

58. NOTICE
no eating or drinking
in this area

59. No cell phones

60. No parking

61. No photography

62. No smoking

63. No refunds

64. First Aid Kit

65. Emergency exit

66. CAUTION
WET FLOOR

67. Sales
Sale price _________
This week’s specials _________
This month’s specials _________
____ off today
Special price
Half price
Reduced to clear
Discount price
New season

68. Thank you!

69. Reference
Communication for Business, by Birgit Abegg and Michael Benford.
Professional English in Use: ICT For Computers and the Internet, by Esteras & Fabré
Open 24 hours CC: by
http://www.flickr.com/photos/sally_12/2613972183/sizes/o/in/photostream/