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Data Center Trends 2014

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We are using data at a record pace. This directly impacts data centers and how they manage the increase in demand. Check out the data center trends for 2014.

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Data Center Trends 2014

  1. 1. © 2013 Belden Inc. | belden.com | @BeldenInc Michael Salvador Technical Solutions Manager – Data Centers Transition to the “Hyper” Data Center: Information Anytime, Anyplace, and on Any Device
  2. 2. © 2013 Belden Inc. | belden.com | @BeldenInc 2 • Industry Drivers • Business Trends • Technology Trends • Meeting the Critical Needs of the Data Center Agenda
  3. 3. © 2013 Belden Inc. | belden.com | @BeldenInc Industry Drivers and Trends
  4. 4. © 2013 Belden Inc. | belden.com | @BeldenInc 4 Worldwide DC Market Investment Growth Source: DCD Intelligence, 2013 Census Report: Global Data Center Investment 2013 Global Investment:  $151.3 Billion US  8% increase from 2012 NAM +8% US$44.7B Latin America +12.2% US$18.24B Europe +6.2% US$48.27B MEA +6.6% US$4.82B Asia Pacific +8.7% US$35.23B
  5. 5. © 2013 Belden Inc. | belden.com | @BeldenInc 5 The Nexus of Forces
  6. 6. © 2013 Belden Inc. | belden.com | @BeldenInc 6 • On demand business Anytime, anywhere, any device data - Mobility - Social media - Cloud services - Big data Keeping up with the Digital Explosion • Convergence of users, business, technology, and facilities • Shift from functional to integrated enterprise platforms
  7. 7. © 2013 Belden Inc. | belden.com | @BeldenInc 7 − Increased Reliance of Business on The Data Center − Decreased Enterprise Data Center Spending Due To:  Virtualization  Energy Efficiencies  Outsources Services • Multi-Tenant Data Centers • Hyperscale Data Center Services Business Trends For The Data Center
  8. 8. © 2013 Belden Inc. | belden.com | @BeldenInc 8 • In The Past, the Data Center Was: − Mechanism to Drive Business − Supported Business − Rarely Interactive with Consumer − Businesses Established Practices and Created IT Around The Data Center − Strict Control of All IT Aspects and Requests − Risk Adverse – Protect the Business Assets Increased Reliance of Business on The Data Center
  9. 9. © 2013 Belden Inc. | belden.com | @BeldenInc 9 • Today’s Modern Data Center − Central Hub of the Organization--REGARDLESS of Sizes and Verticals − Globally Connected and Relied Upon − Complete Mobile Access to Data − True Device-Agnostic Connectivity − New Types of End-Points (Zero-Client Technology)  Users Access Their Data on 3-4 Devices  Consistent Look and Feel Across All Platforms  Best Possible User Experience – Regardless of What Device Increased Reliance of Business on The Data Center
  10. 10. © 2013 Belden Inc. | belden.com | @BeldenInc 10 • Businesses Must Recognize − New Technology Emergence Elevated the Value of the Modern DC − Leverage Technology to Optimize Business − Use of Technology as a Direct Business Model − How to Create a Business Model around DC Compute Delivery Increased Reliance of Business on The Data Center Shift How You Think About Creating A Business Model
  11. 11. © 2013 Belden Inc. | belden.com | @BeldenInc 11  Amazon’s Kindle and Digital Media Publishing • $5B in Kindle E-Reader Sales* • $3.8B in Digital Media Publishing* • $192M in Advertising Revenue on their website* • $4.5B in Amazon Web Services (Cloud) • AWS has 55% of the IaaS Market • 77M+ Users Increased Reliance of Business on The Data Center *-Morgan Stanley Estimate Redefines Book Sales and Publishing Industry
  12. 12. © 2013 Belden Inc. | belden.com | @BeldenInc 12  Netflix Mail Order and Streaming Video Content • Begins Producing Own Content • 44 Million Paid Subscribers Worldwide (33 Million in US) • $1.18B in Revenue Increased Reliance of Business on The Data Center Eliminates Traditional Video Distribution and Sales Business
  13. 13. © 2013 Belden Inc. | belden.com | @BeldenInc 13  Dropbox – Fast Data Replication and Synchronization • 200 Million Subscribers Worldwide (~ 30% paid)* • Valued at $8 Billion * • $110 Million in Revenue* (Mostly Advertisements) Increased Reliance of Business on The Data Center *- Financial Times Estimate Creates New Methods of Data Distribution and Storage
  14. 14. © 2013 Belden Inc. | belden.com | @BeldenInc 14 Increased Reliance of Business on The Data Center  Video Gaming Industry On-line Multi-Player Games • Physical Media Sales Decline in Favor of Digital Distribution • New Web-Enabled Consoles Sales Increases • Enhanced Features and Player to Player Sales Provide New Revenue Streams • $67B in Revenues Enhances User Experience, Connects Players Worldwide
  15. 15. © 2013 Belden Inc. | belden.com | @BeldenInc 15  Apples iTunes Music and More • Eliminates Traditional Music Purchasing Model • Adding 500,000 New Accounts per Day, Second Only to Facebook’s Billion • $37.5B in Revenue  Pandora Internet Radio • Design Your Own Content • 54.9M Users • $ 200.8 Million in Revenue (51% year-over year increase) Increased Reliance of Business on The Data Center Revolutionizes Music Industry, Empowers Consumer with More Choices
  16. 16. © 2013 Belden Inc. | belden.com | @BeldenInc 16 − Virtualization − Energy Efficiencies Decreased Enterprise Data Center Spending Virtualization Goal: Highest Compute Performance Per kilowatt
  17. 17. © 2013 Belden Inc. | belden.com | @BeldenInc 17 Delaying the Next Data Center Build Out
  18. 18. © 2013 Belden Inc. | belden.com | @BeldenInc 18 Virtualization Adoption Trend 21% 30% 42% 52% 61% 68% 74% 80% 84% 0% 50% 100% 2008 2009 2010 2011 2012 2013 2014 2015 2016 Percentage of Installed Virtualizable x86 Workloads Running in a VM Source: Gartner Forecasts 2013
  19. 19. © 2013 Belden Inc. | belden.com | @BeldenInc 19  Outsources Services • Multi-Tenant Data Centers  - Space and Services  - Looking at Cloud Services  - $6.5 Billion in Revenue Decreased Enterprise Data Center Spending
  20. 20. © 2013 Belden Inc. | belden.com | @BeldenInc 20 − Outsources Services  Hyperscale Data Center Services • Cloud Services • $288 Billion Worldwide Revenue and growing Decreased Enterprise Data Center Spending
  21. 21. © 2013 Belden Inc. | belden.com | @BeldenInc 21 Hyperscale Data Centers Have Exploded On The Market Large Cloud Providers Mega Cloud Providers
  22. 22. © 2013 Belden Inc. | belden.com | @BeldenInc Technology Trends
  23. 23. © 2013 Belden Inc. | belden.com | @BeldenInc 23 • Adoption of ‘Web-Scale’ IT designs and processes by the Enterprise − Industrially Designed Infrastructure − Web Oriented Architecture − API Based Management − Velocity Focused Processes − Collaboratively Aligned Organization – Silos to Service Teams − Risk Embracing Culture − Open Source Technology Trends
  24. 24. © 2013 Belden Inc. | belden.com | @BeldenInc 24 • Industrial Designed Infrastructure − Agile, Standardization, Scalable, & Rapid Deploy − Energy Efficient − Extensive Monitoring (Measure, Monitor, Manage) − Lean Principles − Vanity Free Designs – Use Holistic Design Principles − Automated Processes − Focus on Workflows NOT Workloads − Focus on NOT where the work is located but WHAT the work is doing Technology Trends
  25. 25. © 2013 Belden Inc. | belden.com | @BeldenInc 25 The Value of Faster – A Driver to Cloud Architectures Source Gartner DC Conference Poll, 12/2012 “One of our core values is to move fast and break things. To challenge the traditional norms.” -- Delfina Eberly Director of U.S. Data Center Operations (Facebook)
  26. 26. © 2013 Belden Inc. | belden.com | @BeldenInc 26 • Successful Evolution to the Digital Enterprise − Open Minded Views  Less emphasis on manufacturer certifications for employees  More rounded education in a variety of disciplines across technology and the organization  Understanding that it’s all about the BUSINESS not individual egos and technology prejudices.  Collaborative Approaches − Constant Change − Embrace Risk Culture − Industrialized View  Standardized  Repeatable Processes  Speed to Deploy  Agile Technology Trends
  27. 27. © 2013 Belden Inc. | belden.com | @BeldenInc 27 • Technology innovation is bringing new and exciting things to respond to the needs of today’s business − Convergence of Servers, Storage, and Networking is growing − Software Defined Everything (SDx) − Fabrics − Extremely Low Energy (ELE) Servers − Original Design Manufacturer (ODM) or DIY Servers (aka Skinless) − Silicon Photonics Technology Trends
  28. 28. © 2013 Belden Inc. | belden.com | @BeldenInc 28 • White Box Affect • ELE • Integration Affect on Technology Due to Hyperscale Adoption Source: HP Moonshot
  29. 29. © 2013 Belden Inc. | belden.com | @BeldenInc 29 And ODM/Self Build will Account for 10% X86 Server Shipments DIY/ODM Challenges Traditional Vendors Gartner Predicts by 2016 One in Five Servers will be Bought by Hyperscale Companies
  30. 30. © 2013 Belden Inc. | belden.com | @BeldenInc 30 Self-Build/ODM Server Shipment Growth Source: Gartner Data Center Conference 2013
  31. 31. © 2013 Belden Inc. | belden.com | @BeldenInc 31 Skinless Server Growth Skinless Server Growth 2009-2013 Source: Gartner Data Center Conference 2013
  32. 32. © 2013 Belden Inc. | belden.com | @BeldenInc Belden’s Approach and Solutions
  33. 33. © 2013 Belden Inc. | belden.com | @BeldenInc 33 Solving Customer Needs in Data Centers Enterprise & SMB COLO & Hosting Government & Regulated Unique Segment Challenges Complex Relationships Enterprise & SMB COLO & Hosting Government & Regulated End Users Architects & Engineers Boardroom Contractors & Installers Support Teams
  34. 34. © 2013 Belden Inc. | belden.com | @BeldenInc 34 Increase Agility • Scalability: • Flexible IT capacity that can rapidly adapt to changing business needs & technologies as they arise; • Upgradeable: Rapid & seamless implementation, at managed cost, of throughput improvements & new technologies • Interoperability: • Providing standardized resources and functions across multiple systems that facilitate uniform operations and work flow; Reduce Risk • Application Availability • Infrastructure Uptime • Reliable • Available • Secure Reduce Cost • OPEX • Power, Cooling • CAPEX • Improved asset utilization; • Space, Equipment, Infrastructure Increase Sustainability • Promote efficient use of physical infrastructure resources • Alignment with companies Environmental Stewardship metrics Our Approach: Solving Customer Problems
  35. 35. © 2013 Belden Inc. | belden.com | @BeldenInc 35 Our Approach: Solving Customer Problems Agility Reduce Costs Rapid Deployment Technology Migration• Global account support • Breadth of product • Engineering footprint • Manufacturing footprint Results in flexibility Pre-term Connectivity: • Easy to configure • Faster to order • Better to install Results in satisfaction • 10/40/100G systems • engineering capabilities Results in preparedness • Simplified logistics • Optimized asset utilization • Energy efficiency Results in sustainable infrastructure
  36. 36. © 2013 Belden Inc. | belden.com | @BeldenInc 36 A Systems Approach… Fully-Optimized, Integrated Solutions LOW HIGHValue Add Air Flow & Power Solutions Copper Systems Fiber Systems Racks and Enclosures Pre-configured Racks Pre-terminated Solutions Cabling, Connectivity, & Cable Management Solutions Designed to Work Together
  37. 37. © 2013 Belden Inc. | belden.com | @BeldenInc 37 Collaborative Design Approach Pre-Installation Installation Post-Installation  Requirements gathering  Standards documentation  Product specifications  Partner training and certification  Project management  Engineering support  Assessments  Testing  Compliance  MAC support  Warranty support  Product and application review
  38. 38. © 2013 Belden Inc. | belden.com | @BeldenInc 38 Visit Our Customer Collaboration Center
  39. 39. © 2013 Belden Inc. | belden.com | @BeldenInc 39 Visit Our Customer Collaboration Center Contact 1-800-Belden1 to Schedule Your Visit Today
  40. 40. © 2013 Belden Inc. | belden.com | @BeldenInc 40 To Wrap Things Up… Listen Belden Data Center Experts Committed to being a Trusted Advisor Develop Data Center Ready Solutions Broad standard product set to customize each solution Custom capabilities Support Trained and Certified Partners Technical Support, Warranties
  41. 41. © 2013 Belden Inc. | belden.com | @BeldenInc 41 • Disruptive Technologies are Driving Change − Nexus of Forces – Social, Mobile, Information, Cloud  More Empowerment to the Consumer  Information Anytime, Anywhere, and on Any Device  Big Data Collection Tracking Consumer Spending Habits  New Technology Provides Agility & Speed to Market  Inexpensive Cloud Allows More Experimentation (Fail Faster) To Tie It All Together….
  42. 42. © 2013 Belden Inc. | belden.com | @BeldenInc 42 • Business Challenges Today − Reduction of DC Spending:  Increasing Energy Efficiency  Driving Virtualization and Cloud Technologies  Increased Outsourced Services Opportunities • Businesses Must Shift to New IT Model − Modern Data Center No Longer Just Supports the Business − Modern Data Center is the Hub of Business To Tie It All Together….
  43. 43. © 2013 Belden Inc. | belden.com | @BeldenInc 43 • Hyperscale DC Innovation − New Data Center Designs  Industrialized Data Center  Focus on Workflows not Workloads  Culture of Risk − New Technology  ODM’s Growing Role  ELE Server Technology  Fabrics  Software Defined Everything SDx To Tie It All Together….
  44. 44. © 2013 Belden Inc. | belden.com | @BeldenInc 44 Questions?
  45. 45. © 2013 Belden Inc. | belden.com | @BeldenInc 45 Michael Salvador Belden Technical Solutions Manager - Data Centers Michael.Salvador@Belden.Com Thank You The Dude Abides

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