Watson IoT / Presentation Title / Date1
2020 is not that far away!
Capturing Business Value in the
Cognitive Internet of Things
Rob van den Dam
Global Telecom Industry Leader
IBM Institute for Business Value

2
The Internet of
Things:
Digitizing the
physical world
30 billion
connected things
40%
of all data

3
80% is invisible to today’s computers
Data will double by 2017; 85% will be unstructured
Data is transforming
cities, industries, and
professions
The world is being
reinvented in code
100% of industries will be reimagined
1 million APIs available by 2020
Deep industry knowledge
Systems that can understand, reason and learn
Computing is entering
a new cognitive era
Industry forces

4
Weather
Security
AnalyticsEdge
Cognition Blockchain
Emerging technologies are impacting the IoT

5
Data is the natural resource of the IoT
World'sData(Bytes)
Sensors
&
Devices
VoIP
Enterprise
Data
Social
Media
1023
(The number
of stars in the
universe)
2010 2016
IoT: Vast, diverse, distributed,
complex, constantly changing
IoT data
• Most of the data is invisible (videos, sensor data, etc.)
• New technology is needed to deal with this data
• There is deep insight in this data

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Can see, use, and
operationalize
virtually all data
Are not programmed
but pose hypotheses
based on data patterns
and probability
Can understand, reason,
learn and interact with
humans naturally

IBM Watson IoT7
Meet Olli, the cognitive self-driving vehicle
Video
VIDEO

8
The rise of the cognitive IoT
• Actively learns from things,
context, and interactions
• Continuously adapts to be
more useful and robust
• Relates insights in easily
understandable ways

9
Blockchains will do for transactions what the
Internet did for information

10
In blockchains consensus is used to overcome
’trust’ issues
Saves time
Transaction time
from days to near
instantanuous
Removes cost
Overheads and
cost
intermediaries
Reduces risk
Tampering, fraud
& cyber crime
Increases trust
Through shared
processes and
recordkeeping

11
Organizations
are becoming
digital
Digital is
foundation,
not the
destination
Leaders
understand
data –
and turn it into
something new
Blockchain will
be part of the
digital
foundation
A cognitive business creates knowledge from data to
expand expertise, continually learning and adapting to
outthink the needs of the marketplace.
Cognitive is
the game
changer
Digital is giving way to cognitive

Watson IoT / Presentation Title / Date12
VIDEO

13
Operational
performance
Customer
experience
Industry
transformation
Environmental
sustainability
Institutional
expertise

Watson IoT / Presentation Title / Date14
Operational performance

15
Customer experience

Watson IoT / Presentation Title / Date16
Industry transformation

Watson IoT / Presentation Title / Date17
Institutional expertise

Watson IoT / Presentation Title / Date18
Environmental leadership

19
Watson IoT
Global Headquarters
Munich, Germany
IBM commitment to IoT
• $3 billion investment
• 6,000 client engagements
• Client experience centers around the world

20
Thank you
Rob van den Dam
Global Telecom Industry Leader
IBM Institute for Business Value
rob_vandendam@nl.ibm.com
www.ibm.com/iibv