this is the final one, i think :)

1. A2 Media Evaluation Ben aka Briscoe

2. Introduction My groups task was to produce a music video for either a signed or un-signed artist. The video itself needed to be suitable for the genre of music, and the audience it was targeted at. Along with the actual video, we were also tasked to produce a print based project, consisting of an album cover (front, back, inside left and right sleeves) and a magazine article about the album release. These tasks were achieved by team Briscoe, Bull, Howard and Ahmed. We were all involved in every aspect of completing this task, but all specializing in different fields of the production. My main contributions came in setting up shots, finding and experimenting with different locations, initial editing stages, general organization and research. As stated above, all group members made sure they were involved in all stages of production, we all took turns on the camera, all chipped in in the editing suite and all had a go on Photoshop working on the ancillary tasks. Our video, and the artist we used work at targeting the 16-25 age range, they were our target audience. Our products are very bright, lively and youthful, so would appeal to anyone in the age range, provided they like the pop/punk genre of course! We looked at a few different mainstream videos for ideas.

6. Branding Unique font design stands out Use of the colour green is key to brand identity, its used throughout Continuity in colour scheme helps the audience recognise our brand, this logo appears on all ancillary pieces Logo designed on Photoshop by our own hands completely unique.

7. Album Covers and Inserts Front Cover: Band logo is shadowed by the brand name, same colours used as in the original logo, keeping brand identity. Designed using Photoshop, all hand drawn designs. Graffiti style fitting in with the ‘pop/punk/indie’ style of the bands music. Back Cover: Band Logo is again used, as is a ‘Photoshop’d’ picture of the band, in a stylised pose. Same colours again used. Band logo, Record Label, barcode and Copyright information displayed.

8. Album Covers and Inserts This the first of the inserts. It keeps brand identity by displaying our logo several times, also keeps the same colour scheme. The graffiti style is in keeping with the brand identity. This is the second insert, which again, has the same design of logos going across the top, same colour scheme. We have a picture of the band displayed across the bottom, all in green.

9. Publicity Magazine Article/Poster Similar ‘Graffiti style as used on both front and back album covers Same band photo as used in the album inserts Catchy slogan used to attract the audience. Keeping the brands identity with green and pink Logo, ever-present, keeping brand identity, becoming recognised Title of the single in easy to read font

13. The End Thanks to the Black Kids for letting us use their song, hope you enjoyed the video.