In the march to a more connected world, technology increasingly helps us to manage our day-to-day lives in more ways. Our behavior is tracked with sensors on smart devices; our social posts and tweets are mined for insight by marketers, our online actions are monitored and our location is logged where ever we go. This personal information plays a key role in driving the Big Data revolution. The race for better algorithms to predict our next move and the products we’d like to buy is on allowing marketers to create the digital impulse buy. Facebook prompts us to wish a friend happy birthday, perhaps re-starting a relationship long forgotten and creating the impulse interaction. Is this a passive innocuous helping hand or does it move us towards a state of assisted living, removing our ability to define the outcome of our own lives? How many of the actions we take are purely our will and how many have been the result of a guiding force? www.iris-worldwide.com

1. Your Destiny in the Digital Age:
Who’s in Control?
@benessen
iris Worldwide
#digdestiny
Wednesday, 13 March 2013

2. @benessen
#digdestiny
Wednesday, 13 March 2013

3. #digdestiny
Wednesday, 13 March 2013

4. #digdestiny
Wednesday, 13 March 2013

5. #digdestiny
Wednesday, 13 March 2013

6. #digdestiny
Wednesday, 13 March 2013

7. #digdestiny
Wednesday, 13 March 2013

8. #digdestiny
Wednesday, 13 March 2013

9. Wednesday, 13 March 2013

10. Fast thinking
Unconscious
Instinct
Wednesday, 13 March 2013

11. Fast thinking Slow thinking
Unconscious Conscious
Instinct Effort
Wednesday, 13 March 2013

12. Fast thinking Slow thinking
Subtle, familiar cues Challenges and new
scenarios
Wednesday, 13 March 2013

13. Which is why these prompts work.
30% 500% 3.5 billion
more sales more clicks seconds saved per day
#digdestiny
Wednesday, 13 March 2013

14. Things are just getting started.
#digdestiny
Wednesday, 13 March 2013

15. “Ultimately Google will be included in people’s brains.
When you think about something and don’t really know
much about it, you will automatically get information.”
Sergey Brin, 2004
#digdestiny
Wednesday, 13 March 2013

16. Tailored world.
45,000 unique versions every 5 minutes
#digdestiny
Wednesday, 13 March 2013

17. Tailored world.
"You're west coast,
you've got a high-end
PC, it's a Friday
evening. You visited
before and you
seemed to like shoes.
That’s your segment.”
Glen Coneybeare,
Cognitive Match
Wednesday, 13 March 2013

18. Personal, useful, free.
User utopia.
#digdestiny
Wednesday, 13 March 2013

19. #digdestiny
Wednesday, 13 March 2013

20. 1 minute
#digdestiny
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21. 5 minutes
#digdestiny
Wednesday, 13 March 2013

22. 15 minutes
#digdestiny
Wednesday, 13 March 2013

23. 30 minutes
#digdestiny
Wednesday, 13 March 2013

24. 10
data collections
per page
2011
#digdestiny
* Research from Krux, online data protection company
Wednesday, 13 March 2013

25. 10 50
data collections data collections
per page per page
2011 2012
#digdestiny
* Research from Krux, online data protection company
Wednesday, 13 March 2013

26. 10 50 50%
data collections data collections unknown to the
per page per page publisher
2011 2012 2012
#digdestiny
* Research from Krux, online data protection company
Wednesday, 13 March 2013

27. #digdestiny
Wednesday, 13 March 2013

28. So, who’s in control?
#digdestiny
Wednesday, 13 March 2013

29. 500 million 1,500
active consumers data points #digdestiny
Wednesday, 13 March 2013

30. #digdestiny
* LUMA partners, 2010
Wednesday, 13 March 2013

31. “In the past the man has been first.
In the future the system must be first.”
Frederick Winslow Taylor, 1911
#digdestiny
Wednesday, 13 March 2013

32. #digdestiny
Wednesday, 13 March 2013

33. Meet your new boss.
#digdestiny
Wednesday, 13 March 2013

34. #digdestiny
Wednesday, 13 March 2013

35. User utopia?
#digdestiny
Wednesday, 13 March 2013

36. Data dystopia
#digdestiny
Wednesday, 13 March 2013

37. The internet is the greatest marketplace
in human history.
And you’re the commodity being traded.
#digdestiny
Wednesday, 13 March 2013

38. Fast thinking Slow thinking
Unconscious Conscious
Instinct Effort
Wednesday, 13 March 2013

39. #digdestiny
Wednesday, 13 March 2013

40. • Control?
• #digdestiny
Wednesday, 13 March 2013

41. • ‘Control’
#digdestiny
Wednesday, 13 March 2013

42. • ‘Control’ • Conditioning
#digdestiny
Wednesday, 13 March 2013

43. • ‘Control’ • Conditioning
• ‘Autonomy’
#digdestiny
Wednesday, 13 March 2013

44. • ‘Control’ • Conditioning
• ‘Autonomy’ • Autopilot
#digdestiny
Wednesday, 13 March 2013

45. • ‘Control’ • Conditioning
• ‘Autonomy’ • Autopilot
• ‘Impulse’
#digdestiny
Wednesday, 13 March 2013

46. • ‘Control’ • Conditioning
• ‘Autonomy’ • Autopilot
• ‘Impulse’ Influence
#digdestiny
Wednesday, 13 March 2013

47. #digdestiny
Wednesday, 13 March 2013

48. @benessen
#digdestiny
Wednesday, 13 March 2013

49. • Sources
• http://www.techradar.com/news/internet/how-recommendation-algorithms-know-what-youll-like-1078924
• http://www.thefilterbubble.com/
• http://www.fastcompany.com/1770673/brains-and-bots-deep-inside-yahoos-core-grab-billion-clicks
• http://www.amazon.co.uk/dp/1591844924#reader_1591844924
• http://www.academia.edu/1521454/Values_in_the_Filter_Bubble_Ethics_of_Personalization_Algorithms_in_Cloud_Computing
• http://www.nybooks.com/articles/archives/2011/aug/18/how-google-dominates-us/?pagination=false
• http://www.guardian.co.uk/books/2013/mar/03/who-owns-future-jaron-lanier-review
• http://www.huffingtonpost.com/evan-selinger/what-scifi-can-teach-us-a_b_2534115.html
• http://elisaweiss.wordpress.com/2011/03/04/ethical-questions-behind-behavioral-advertising/
• http://collusion.toolness.org/
• http://www.theatlantic.com/technology/archive/2012/02/im-being-followed-how-google-151-and-104-other-companies-151-are-tracking-me-on-the-web/
253758/
• http://www.director.co.uk/magazine/2010/7_July_August/behavioural_targeting_63_11.html
• http://www.nytimes.com/2012/11/18/technology/your-online-attention-bought-in-an-instant-by-advertisers.html?pagewanted=3&_r=1&
• www.nytimes.com/2012/06/17/technology/acxiom-the-quiet-giant-of-consumer-database-marketing.html&OQ=Q5fQ72Q3dQ30
• http://boingboing.net/2013/03/02/how-an-algorithm-came-up-with.html
• http://jeffdechambeau.com/friending-fast-and-slow.html
• http://www.nytimes.com/2012/11/16/business/media/automated-bidding-systems-test-old-ways-of-selling-ads.html?_r=0
• http://www.volacci.com/marketing-news/google-algorithm-changes-gut-search-marketing
• http://www.guardian.co.uk/technology/2013/mar/06/google-glass-threat-to-our-privacy
• http://www.theatlantic.com/magazine/archive/2008/07/is-google-making-us-stupid/306868/
• http://www.ted.com/talks/kevin_slavin_how_algorithms_shape_our_world.html
•
Wednesday, 13 March 2013