1.
HR Series
Recruiting and Selection

2.
About Ben Eubanks

3.
Agenda
Recruiting
Recruiting
A little more recruiting
Selection
More recruiting (if time permits)

4.
Status Check

5.
The REAL Agenda
Recruiting 101
Recruiting 201
Selection
Q&A ?

6.
Recruiting 101

7.
The Legal World

8.
Needs Analysis
As with pretty much
everything in HR,
recruiting starts with a
needs analysis (the job
req).
● Requirements
● Budget

9.
Internal/External Methods
Posting
Pros (Chipotle)
Cons
Referrals
Web
Social
Job Fairs
Agencies
And more…

10.
Applicant Tracking Systems
Workflow
Posting
Collaboration
Collection/parsing

11.
Effectiveness/Efficiency
Cost per hire
Time to fill
Turnover/tenure
Yield ratios
EEO/AAP goals
ATS, other tools
Brand

12.
Discussion Question
Which is more important, time to fill or cost per
hire?
Is there a “right” number for time to fill?
How might you measure your employer brand?

13.
Recruiting 201

14.
Social Recruiting
Source: Brandon Hall Group

15.
Googling Candidates
● SHRM research:
– 77% of orgs using social recruiting
– 20% of orgs using for screening (truth?)
● What about you?
● The unspoken problem

16.
Boolean Sourcing
● Boolean search is not social media, but you
search social data
● Type “ben eubanks” site:linkedin.com and
you can see my profile, even if we’re not
connected
● Now try it for one of your hard to fill openings
● CVfox.com will also do this

17.
Recruiting Like a… Recruiting Firm

18.
Job Posting Optimization
• First result=50% clickthrough
• Research other postings
• Accounting vs. Accountant
(193 vs 27)
• Location is key
• Write like job seekers think, not like you do

19.
Referrals Still Work

20.
More Technology!
• Video interviewing
• Recruiter marketplaces
• Social referrals
• Search the open web
• BooleanBlackBelt

21.
Branding
Can you answer this question every candidate
wants to know (preferably before they even
ask)?
Why would I want to work for you?

22.
Sourcing Strategies
• Where do your stars come from?
• What about specific roles? Where do you
find those?
• Have a unique job? Find someone doing it
and quiz them on buzzwords, industry terms,
etc. to include in a job posting.

23.
Discussion Questions
Mario is a senior UH-60M instructor pilot and
far exceeds the performance of other staff
pilots in his peer group. His manager comes to
you asking for “another Mario.” This is your first
time recruiting for one of these positions. How
do you proceed?

24.
Balancing Culture and Quals

25.
Pro Tip: Measure and Revise
• Do you know what source drives more
candidates?
• Which source provides the best quality
candidates?
• How are you recruiting differently today than
you did last year?

26.
Re-recruit your employees daily

27.
Selection

28.
Interviews
• Canned questions
• Specific questions
• Behavioral interviews
• Structured vs. Unstructured
• Interviewers: who?
• How many interviews?

29.
The Future: We’re There

30.
The “Achiever Pattern”
● A track record of promotions
● Being assigned the more challenging tasks compared to the person’s
peer group
● Volunteering for projects no one else wants, and/or those that
accelerate the person's growth
● Being rewarded in some unique way, e.g., bigger bonus, earlier raise,
special recognition, assigned to high potential group, or awarded prize
or fellowship
Credit: Lou Adler

31.
Testing/Assessments

32.
The Sensitive Stuff
● Background checks,
medical exams,
drug testing, etc.
● Required?
● State laws

33.
Discussion time
Are interviews the best way to select
candidates?
Interviewing at the Lampo Group
A) 1
B) 5
C) 12

34.
Additional Resources
Recruitingblogs.com
ERE
TimSackett.com
HRCapitalist.com
ATS Vendor Blogs

35.
Wrapping Up

36.
Let’s Connect!
● Twitter: @beneubanks
● LinkedIn: linkedin.com/in/beneubanks
● Email: ben@upstarthr.com
● Free eBooks on HR departments of one,
engagement, onboarding, retention, and
more: upstarthr.com/freebies