1. Whemsy & Apps in our Daily Life
Benjamin Sagnier, Karan Mankotia, Nadiya Alinejadchatli

2. Whemsy is an app that helps You Master Your Life. It helps people develop
and maintain good habits in major life areas. It is a fun and simple app with
practical habit related content, social encouragement, positive feedback loop,
gamification elements and an easy tracking progress model.
Whemsy stands (W)ealth, (H)ealth, (E)motion, (M)ind, (S)ocial And letter (Y)
stands for You.
What is Whemsy?

3. Self-improvement enthusiasts
Health & Fitness Professionals
Advertisers
Customer Segments

4. Advertising
Branded Apps
In-App Purchases
Potential Revenue Streams

5. To Consumers - Helping people live balanced lives by effectively
developing good habits.
To Brands - Reach & Social Engagement
Value Proposition

6. Fig
SuperBetter
Digipill
Competitors

7. Competitive Analysis
Whemsy Fig SuperBetter Digipill
Release Date 21/12/2012 02/10/2012 27/06/2012 21/05/2012
Premium Business Model
Advertising +
Commission
£1.49 + In-App
Purchases
£2.99 In-App Purchases
Android or IOS? Both Both IOS Both
Facebook Likes 225 800 4,244 756
Twitter Followers 42 237 2,189 1,815
Android Installs 500 - 1,000 5,000 - 10,000 Not Applicable 10,000 - 50,000
Monthly Average Users 69 1,100 6,278 532
Daily Users 17 Not Available 624 42
Use of Reminders Yes Yes Yes No
Allows to Set Reminders Yes No Yes No
Metrics Rating 4.5/5 (37 Ratings) Not Available 3/5 (339) 3.5/5 (1928)

8. Feature Analysis
Whemsy Fig SuperBetter Digipill
Habit/Goals Tracking    
Habit/Goals Library    
Reminder System    
Facebook Connectivity    
Creating Goals    
Track/Measure Progress    
In-app Community System    
Check- in Feature    
Voice-over Feature    
Accreditation    
In-app Purchases    
Log-In Required    

9.  Celebrity Endorsement
 Partnerships
 Fewer Bugs
 Story Telling
 Stronger Advertising
 A more meaningful name for customer clarity and SEO Purposes
 In-App Purchases
 Cartoon Character
Recommendations

10.  Metrics Cat - Track reviews, analyse keywords, watch ranks and competitors
 Iphone Application – Appstatics
 App Annie – App Rankings, Analytics & Market Intelligence
 Factets - A data-driven approach to facebook game and application analytics
and analysis
 Google Play Store
 iTunes Store
Bibliography

11. Fig Is a personal and enjoyable way to pursue your wellness aspirations.
Nourish your body and soul with simple activities. Create your plan from
common wellness goals. Build a supportive community around your activities.
Share and celebrate your journey with close friends.
Fig helps fix the small stuff by breaking down the big picture. Users can
choose and track specific parts of their health that they want to focus on with
the app’s library of various activities.

12. SuperBetter, is an online social game designed to build personal
resilience in the face of a serious challenge — like an illness or injury,
anxiety or depression.
Furthermore, SuperBetter can be used to make a major health
change, such as quitting smoking, losing weight or doing more
exercise. Players are challenged to build up their core strengths of
physical, mental, emotional, and social well-being.
SuperBetter

13. Digipill uses psychoacoustics to allow you to unlock your subconscious
and change your perception.
It is an app that is aimed to help reduce stress, prevent insomnia, gain
confidence, lose weight and increase motivation.
Digipill

14. • To strengthen their brand they should use the power of celebrities, or by
partnerships with other brands to use the sense of association Referent power.
Like Nike+ and other apps, where they have used association and hard facts.
Like Fig have medical researchers on the team showing how this is life
changing.
• On the more technical side they should have stronger bug fixers as their last
update was 24 October and they are still not all fixed.
• To further strengthen their brand Whemsy should use Story telling as a part of
their marketing strategy. We recommend stronger advertisement as this is to
change your habit, change you and eventually change the way you know how
to live life. It already has such a strong message it now needs to be
communicated to the audience in the right way.
Recommendations