This document discusses sharing brands online in schools and with external audiences. It notes that inbound sharing is positive but outbound sharing is negative. While some share to buy things, the main reason for sharing is not to make purchases. The document also provides statistics on active user counts for Facebook, Twitter, and LinkedIn as of mid-2012.
Why I think it’s important Some examples of people who do it well
My professional profile
Work with Paul Advise on online strategy: Website, Social, Mobile For me brand is... who we are, how we are perceived How we communicate that brand is marketing
Two sides in schools, each impacts on the other Both should work together Internal - Teachers, PupilsExternal - Parents, Alumnae,
Creating interesting sharable stuff Draw people in Cause them to engage Adverts disturb
ASK? We’re human - We like to talk about ourselves Or hear about things we are interested in And for the following reasons
For milestone events (Max Kinnaird 2 and a bit)
Compelling reads
Having an awesome time
Creative efforts (Sam Kinnaird 3yrs)
Great places to eat
To remember having fun (St Paul's carnival, Bristol)
To thank for a job well done
The ridiculous, just for fun Nyan cat 84.5M views on YouTube Spare you the ordeal
or proof that you did it!
Important to remember why people share It’s NOT to buy
Typical social sharing networks Who uses these? Ask how used?
Facebook: 50% are active daily, 50% on mobile (7 Billion people in existence) Twitter: 340M Tweets a day (double from last year) LinkedIn: 9M+ from UK
St George’s, Ascot Great example of sharing
Home page design based on their strong news great photos. This is what parent’s and prospectives want to see Pippa’s video provides accessible overview
News is highly visual Focus is on the client and pupil, not the school
Photos are honest
Twitter to share school activity Casual but with consistent tone
Fraser Speirs - Head of Computing and IT at Cedars School, Scotland (5-17) Heard his remarkable project on a podcast ASK?
Implemented iPad use on a 1:1 basis First School in the world
Why? Express creativity
Tests and quizzes
Reading
Blog is open and honest Regular updates from inside the school
Even when things get bloody If children cannot be shown then perhaps their work can Try to include and share not exclude or hideaway Haven’t translated excellence on blog to Twitter Find out more fraserspeirs.com
Interested in encouraging kids to collaborate on projects share with their friends Just 2 Easy allows children (from infants) to share to WordPress blog
Towcester Vets, Northampton
Mixed practice with highly engaged clients, esp. equine Their clients interested in the detail However gruesome it gets
Educated clients are more loyal and bigger fans Therefore more likely to refer Help vets create own surgery videos, post to YouTube
Facebook cultivates community Encourage sharing between clients and their friends