How to attract people and create a movement or a buzz. First presented at a HW Chamber breakfast meeting on 19 March 2013.

1. The First
Follower
How to attract people and create a movement, buzz

2. What is a
First Follower?
??ASK??The person who is first to join in with the leader in an area

3. Leadership Lessons with Dancing Guy
http://www.youtube.com/watch?v=fW8amMCVAJQ

4. 1. Lone nut
2. First follower
3. The masses
Building a movement
1. Lone nut or leader - 2. The important first followers3. Tipping point
where the masses join in

5. Story:
Rock Solid Race
5K or 10K obstacle race around Escot Park in Exeter
First cross country run since school - Took 5K

7. First to
sign up
Need a team

9. First to
get muddy
First to show the others the way

11. First
to question
Hand up at school - Everyone else is asking the same questionhow do
we get under there

13. First
to keep going
Showing others it still can be done

15. First
to eat!
Vegi burger story: How empty food stall became busy because we
supported them by buying cup of tea and making it look a safe choice

17. But it’s
difficult
It’s easier to follow to begin withWhy not be a first at something else

18. First
to help
Support others directly answering questions, filling out surveysIn
linkedIn people who comment later often refer back to your comment

19. First
to follow
Or just be the first to support something

20. Follow me
@BenKinnaird
I’ll help you market
your business online