בטיחות מטופלים מול אחריות נזיקית

NEW in December 2007 Media Strategies for Marketing Places in Crisis : Improving the Image of Cities, Countries and Tourist Destinations By Eli Avraham and Eran Ketter ,[object Object],[object Object],[object Object],[object Object],[object Object],“ This is an important book which gives a wealth of practical, well researched communications advice to cities and countries in times of crisis. … Sensible and makes an important contribution to the field. Highly recommended reading for national, regional and city administrators.” Simon Anholt, member of British government's Public Diplomacy Board. “ Eli Avraham and Eran Ketter make a major contribution… in this timely book. Media Strategies for Places in Crisis is scholarly yet hugely readable and readily communicates the authors’ command of their subject. This book is set to become a must-have for anyone involved in place marketing, whilst likely to become a popular text on the burgeoning range of university courses in this field." Professor Nigel Morgan, The Welsh Centre for Tourism Research, University of Wales Institute, Cardiff. About the Authors Eli Avraham (PhD) is a senior lecturer in the Department of Communication, University of Haifa, Israel. Dr. Avraham has studied the field of place image for over a decade and is the author of several books and articles in the field. Eran Ketter is a strategic consultant and a graduate student in the Department of Communication, University of Haifa, Israel. In recent years he accumulated vast practical experience in business consulting and in the promotion and marketing of cities and organizations in Israel. www.books.elsevier.com/hospitality December 2007 | Paperback Size: 184 X 260 mm ISBN: 978-0-7506-8452-1 PRICE: US$49.95 / £27.99

[object Object],Get advance notice of the latest Hospitality, Leisure, Tourism & Sport book releases, free sample chapters, regular discount offers and more! Register today for our free eNews service at www.books.elsevier.com To order securely online visit www.books.elsevier.com/hospitality and search for your chosen book(s) by Author , Title , ISBN or Keyword then simply click “add to cart” and follow the onscreen instructions. Are you a tutor or a lecturer? Register on www.textbooks.elsevier.com for access to free print and e-Inspection copies, teaching ancillaries and more! The easy way to stay informed… To find out more about this title and our full range of hospitality, events & sport management books visit books.elsevier.com/hospitality Media Strategies for Marketing Places in Crisis discusses the various dimensions of an image crisis and different strategies to overcome it, both in practice and theory. Based on the careful analysis of international case studies, advertisements, public relations campaigns, press releases, academic articles, and web sites, it answers the question asked by local and national decision makers the world over: “Which marketing and PR strategies should be employed to alter the image of a place undergoing image crisis?” Table of Contents Part One: Marketing Places, Media Campaign and Crisis Management 1. Introduction to place marketing and branding 2. Public images and media images of places 3. Image management and campaign 4. Consumer behaviour 5. Crisis and communication management Part Two: From Theory to Practice 6. Preliminary analysis: crisis, audience and place characteristics (CAP) 7. Source strategies 8. Message-focused strategies 9. Media strategies focused on the target audience 10. The multi-step model for altering place image Final observations and lessons References Index

בטיחות מטופלים מול אחריות נזיקית

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