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10 Marketing Hacks Boost Startup

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Ben Lang
Ben Lang

This document provides 10 marketing hacks for startups. They include guest posting on other blogs to gain exposure, offering premium giveaways to attract users, using the Rapportive browser plugin to find contacts, promoting content on Hacker News, running app price drops to gain downloads, creating viral projects, adding social share buttons, promoting through AppSumo deals, reaching out to relevant bloggers, and gamifying signups like Dropbox. The document emphasizes that these tactics only work if the underlying product is truly good.

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10 Marketing Hacks To Boost Your Startup
About me • Moved to Israel one year ago • Marketing team at Wibiya / Conduit • Growth hacking at lool ventures • Created MappedInIsrael.com • Contribute at Business Insider / TechCrunch
1. Guest Posting • What’s a guest post? • Send editor email with post and short intro • If you don’t write well in English, find a friend
2. Premium Giveaways • Only for premium products • Offer blogs giveaways • Benefit: cost effective
3. Rapportive • Browser plugin for Gmail • Find anyone’s email in the world • Connect easily on social networks
4. Hacker News • Y Combinator’s “social network” • What content works on Hacker News • #1 spot can equal 10,000-50,000 visitors in one day • Upvote tactics
5. App Price Drop • Price your app • Drop it to free • Potentially 30K free downloads • Take advantage of the buzz
6. Viral Projects • Build a one day viral project • Promote your brand subtly
www.NotificationContro l.com
7. Share buttons • Twitter • Facebook • Google+ • LinkedIn • StumbleUpon
8. AppSumo • Groupon for geeks • Get your product in front of 730K+ email subscribers • Offer premium product for a big discount
9. Blogger Reachout • Find relevant writer • Find email using Rapportive • Come up with an angle, provide value • Very short email • Follow up using Rapportive
10. Dropbox Style • The invite incentives • Gamifying sign ups
Must follow on • Leo Widrich - @leowid • Iris Shoor - @irisshoor • Sacha Greif - @sachagreif • Sahil Lavingia - @shl • Dan Shipper - @danshipper • Nir Eyal - @nireyal
Blogs to follow • On Startups • Quick Sprout • KissMetrics • Distribution Hacks • Grow Hack • Little Big Details • Okdork • Andrew Chen
In the end none of this matters if you have a crappy product. This only works if your product is amazing.
Connect • Email: b@langonline.com • www.BenLang.me @benl Ben Lang n

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10 Marketing Hacks Boost Startup

  • 1. 10 Marketing Hacks To Boost Your Startup
  • 2. About me • Moved to Israel one year ago • Marketing team at Wibiya / Conduit • Growth hacking at lool ventures • Created MappedInIsrael.com • Contribute at Business Insider / TechCrunch
  • 3. 1. Guest Posting • What’s a guest post? • Send editor email with post and short intro • If you don’t write well in English, find a friend
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  • 6. 2. Premium Giveaways • Only for premium products • Offer blogs giveaways • Benefit: cost effective
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  • 13. 3. Rapportive • Browser plugin for Gmail • Find anyone’s email in the world • Connect easily on social networks
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  • 17. 4. Hacker News • Y Combinator’s “social network” • What content works on Hacker News • #1 spot can equal 10,000-50,000 visitors in one day • Upvote tactics
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  • 22. 5. App Price Drop • Price your app • Drop it to free • Potentially 30K free downloads • Take advantage of the buzz
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  • 25. 6. Viral Projects • Build a one day viral project • Promote your brand subtly
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  • 30. 7. Share buttons • Twitter • Facebook • Google+ • LinkedIn • StumbleUpon
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  • 36. 8. AppSumo • Groupon for geeks • Get your product in front of 730K+ email subscribers • Offer premium product for a big discount
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  • 39. 9. Blogger Reachout • Find relevant writer • Find email using Rapportive • Come up with an angle, provide value • Very short email • Follow up using Rapportive
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  • 45. 10. Dropbox Style • The invite incentives • Gamifying sign ups
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  • 49. Must follow on • Leo Widrich - @leowid • Iris Shoor - @irisshoor • Sacha Greif - @sachagreif • Sahil Lavingia - @shl • Dan Shipper - @danshipper • Nir Eyal - @nireyal
  • 50. Blogs to follow • On Startups • Quick Sprout • KissMetrics • Distribution Hacks • Grow Hack • Little Big Details • Okdork • Andrew Chen
  • 51. In the end none of this matters if you have a crappy product. This only works if your product is amazing.
  • 52. Connect • Email: b@langonline.com • www.BenLang.me @benl Ben Lang n