"It's no longer what you do that sets you apart from others, but HOW you do what you do." - Dov Seidman

1. Forget
What We Need to Know is
HOW.
b e n n a t b e r g e r .
WHY.

2. Dov Seidman is the CEO of LRN and a world
renowned author of the New York Times Bestseller of
'HOW: Why HOW We Do Anything Means Everything.'
MEET DOV SEIDMAN

3. In 1994, Seidman founded LRN and helped more
than 500 companies worldwide develop their value-
based corporate cultures and inspire principled
performance among employees
HOW IT ALL BEGAN

4. After having operated LRN
successfully for over 21 years,
Seidman used his experiences
and wrote his New York Times
bestselling book that
perpetuates his unique
methods on social interaction
in corporate capacities.

5. “It's no longer what you do that sets you apart
from others, but how you do what you do.”
- Dov Seidman

6. Recently, the business world has developed a
new level of transparency and the culture of a
company is just as important as any other given
factor for prospective employees and/or clients.

7. Recently, the business world has developed a
new level of transparency and the culture of a
company is just as important as any other given
factor for prospective employees and/or clients.
LRN has helped more than 15 million people
doing business across 120 countries to keep the
human aspect in their company culture even in
the midst of such demanding competition.

8. The book is divided into four
comprehensive parts

9. Exposes the factors that have fundamentally
restructured the way organizations operate and the way
that employees conduct themselves.
1.
2.

10. Exposes the factors that have fundamentally
restructured the way organizations operate and the way
that employees conduct themselves.
Provides frameworks to help you identify and understand
these “hows” and implement them in powerful ways that
increase productivity towards team goals.
1.
2.

11. Helps you channel actions and decisions to get
different results. 3.
4.

12. Helps you channel actions and decisions to get
different results.
Explains the systems of dynamics between people
that shape the culture of organizations. Seidman also
introduces a bold vision for leading successful teams
through self-governance.
3.
4.

13. Read full article at
w w w . b e n n a t b e r g e r . n e t