Hotel Sales & Marketing Process Through an aggressive national sales and marketing process, prospective buyers who had an interest for acquiring hotels in the suburban Chicago area were targeted Results Hotel Source procured over twenty offers on the property in a short time span.The buyer group who eventually purchased the property was a regional group who saw the potential with hands-on management. The hotel sold at ten percent above the listing price.

1. Hotel Source, Inc. Marketing Proposal
Prepared for XXX - XXX, XX 10
CASE STUDY: SOLD
Baymont Inn & Suites – North Aurora (Chicago), Illinois
Baymont Inn & Suites was built in 2001 as a Holiday Inn Express but opened
under the Baymont flag. The 3-story property enjoys strong visibility along
Interstate-88. The hotel benefits from being adjacent to Aurora, IL, the second
largest city in Illinois and 35 miles west of Chicago. Baymont Inn & Suites contains
71 guestrooms, an indoor swimming pool, exercise room and breakfast area.
Challenge
Based on the poor market conditions, finding a buyer who knew the market
and was up for the challenge of making the hotel profitable would be difficult.
Further, none of the more upscale franchises were available for the property and
financing was challenging to obtain.
Period 1 Period 2 Period 3
A.D.R. $59.62 $58.57 $59.42
Occupancy 36.9% 42.9% 41.3%
RevPAR $21.99 $25.14 $24.52
Room Revenue $571,476 $651,606 $635,410
NOI $55,932 $121,224 $89,306
Hotel Sales & Marketing Process
Through an aggressive national sales and marketing process,
prospective buyers who had an interest for acquiring hotels in
the suburban Chicago area were targeted.
Results
Hotel Source procured over twenty offers on the property in a short time span.
The buyer group who eventually purchased the property was a regional group
who saw the potential with hands-on management. The hotel sold
at ten percent above the listing price.