Innovation World Full video @ YouTube - http://www.youtube.com/SwedenMobile

1. Innovation World
Through Innovation World, TeliaSonera is offering a meeting place
where mobile enthusiasts and service providers
can try, review and develop new exciting mobile services.
Create the mobile future at InnovationWorld.com!

2. AGENDA
- Innovation World in brief
- The Innovation World work flow

3. What is Innovation World?
Innovation World
• a test bed for TeliaSonera to
test new services, collect user
needs and service ideas
• to get early engagement and ew s
N e ic
er v
openness with customers
S
• Consumer Driven Innovation
• low barrier approach for
running new services together
with partners
• marketing tool for partners
12/10/2008 Web: InnovationWorld.com - Mobile: InnovationWorld.mobi 3

4. InnovationWorld.com & InnovationWorld.mobi
12/10/2008 Web: InnovationWorld.com - Mobile: InnovationWorld.mobi 4

5. Innovation World in Brief
Get in contact
and influence on
future mobile
services
Participate
in polls,
speak out
Try, rate and
discuss new
services
Share
your ideas
and interact
with others
Find out
Free to join! what is
hot today
Free to test
Services!*
12/10/2008 Web: InnovationWorld.com - Mobile: InnovationWorld.mobi 5

6. Innovation World work flow
Step 1: Service Scouting, by
* Product management/Content
* TeliaSonera R&D
* Innovation World activities
12/10/2008 Web: InnovationWorld.com - Mobile: InnovationWorld.mobi 6

7. What's in it for Partners?
Innovation World give community
power to partners to test and
market their services.
• Valuable service feedback from
end-users, even during
service/concept creation
• Evaluate service features from
interaction with real users
• Visibility and viral spread
ck
• Possibility to become a TeliaSonera d -ba
partner if the service is highly Fee & ip
ersh
appreciated on Innovation World Partn
12/10/2008 Web: InnovationWorld.com - Mobile: InnovationWorld.mobi 7

8. Services to Test n’ Try
12/10/2008 Web: InnovationWorld.com - Mobile: InnovationWorld.mobi 8

9. Innovation World work flow
Step 1: Service Scouting, by
* Product management/Content
* TeliaSonera R&D
* Innovation World activities
Step 2: Innovation World
member evaluation
End User Testing
Statistics,
Short studies
Review, rate, discuss
12/10/2008 Web: InnovationWorld.com - Mobile: InnovationWorld.mobi 9

10. What's in it for End-users?
Innovation World
- community and exploration
For free* users get to:
• see and try new services at a low or no
cost
• create, exchange and rate mobile
services and ideas
• Influence
* IW provide the services at no cost or as low cost as possible
for the end-user e.g. using price-cap for data traffic.
12/10/2008 Web: InnovationWorld.com - Mobile: InnovationWorld.mobi 10

11. End-user and Partner involvement
Reviews Forums
and Polls
Comments=
improvements
12/10/2008 Web: InnovationWorld.com - Mobile: InnovationWorld.mobi 11

12. Innovation World work flow
Step 1: Service Scouting, by
* Product management/Content
* TeliaSonera R&D
* Innovation World activities
Step 2: Innovation World
member evaluation
Step 3: TeliaSonera Evaluation
The best services, with high end-user interest,
are subject for business evaluation and service
End User Testing agreement negotiations
Statistics,
Short studies
Review, rate, discuss
12/10/2008 Web: InnovationWorld.com - Mobile: InnovationWorld.mobi 12

13. What's in it for TeliaSonera?
Innovation World is an innovative and
customer oriented way to commercialize new
mobile services and concepts
• User involvement: finding out customer
preferences and needs cost efficiently
• Scouting partners and services: connect and
develop in a new way
• Ability to proceed without a 100% secure
business case: evaluating new business
opportunities together with users and partners
• Speed to market with new services and
service ideas: allow trials-n-errors, move only
best services to continue life in normal
business units
12/10/2008 Web: InnovationWorld.com - Mobile: InnovationWorld.mobi 13

14. Innovation World work flow
Step 1: Service Scouting, by Step 4: Commercial Launch or Not
• Product management/Content Product Management and/or Country Business
• TeliaSonera R&D Divisions
• Innovation World activities
Step 2: Innovation World
member evaluation
Step 3: TeliaSonera Evaluation
The best services, with high end-user interest,
are subject for business evaluation and service
End User Testing agreement negotiations
Statistics,
Short studies
Review, rate, discuss
12/10/2008 Web: InnovationWorld.com - Mobile: InnovationWorld.mobi 14

15. Read more @ InnovationWorld.com/partner (from Dec 15)
Contact:
anders.bergstedt@teliasonera.com
petra.edlund@teliasonera.com
12/10/2008 Web: InnovationWorld.com - Mobile: InnovationWorld.mobi 15

16. Innovation World
A growth place for new ideas and business
TeliaSonera's Innovation World puts the end-users in the driver seat to test and innovate
new mobile services together with TeliaSonera's R&D team and best in class partners. It
enables faster time-to-market for innovative end-user proven services. It also gives
community power for partners to test and market their services cost efficiently combined
with an inspiring forum open for innovative ideas. Through Innovation World, TeliaSonera
is offering a meeting place where mobile enthusiasts and service providers can try,
review and develop new exciting mobile services.
Create the mobile future at InnovationWorld.com!