MobileMonday China Startup competition 2012 application template for startups

1. Applicant Name
Location
Type of company (Cloud, Social
Network, Advertising, Gaming etc)

2. What does your business do, for whom and how?

3. What is the problem your are addressing
Clearly state the need or the pain that you have identified

4. Your Insights to solve the problem
Explain how you have thought through a solution of this big pain-
point that you have discovered.
This will probably be the most important slide.
The problem identified and solution found should be business
worthy enough to proceed from here on

5. Visual Reference, Demo, Video of the product
At this stage, it would be great if you show the problem and the
solution visually.
If your startup is a website/app – set up a live link so that you an
present it directly if required.

6. Do you have proof of traction?
Talk about user growth/customers using the service/brands signed
up/clients who have paid/etc

7. The market size and potential
Describe your vision of long term market, how big, why (provide
research)?
How and why our solution will remain relevant and grow in the
next 3-5 years?

8. Competition mapping
Explain who is your competition, what they do, how ahead or near
are they to you, who has funded them, has there been any
acquisitions in this space
Clearly state how different you are from the competition

9. What is the core strategy?
Explain the reason why your business will succeed!

10. Business model
Explain how to make money!

11. Revenues and scale

12. Threats/ Opportunities /weaknesses

13. Outcome of the business
What do you expect your business to become? Exit Scenarios?
Trade sale to whom (M&A)? IPO?

14. Fundraising?
Are you or will you be raising money? If yes, how much / when /
for what purpose?

15. The founders and team
experiences and education backgrounds of key members)

16. Company Address, contact detail of founder
-> how to reach you!