The document discusses the key resources section of the Business Model Canvas. It defines key resources as the most important tangible and intangible things needed for a business model to work. Examples of tangible resources include physical assets like factories, human resources like employees, and financial resources like capital. Intangible resources include intellectual property, brands, user bases, and customer trust. The document cautions against getting too granular and stresses the importance of identifying only the essential resources that drive the business model.

1. The Business Model Canvas
Key Resources

2. The Business Model Canvas
Key Partners
Key Activities
Key Resources
Cost Structure
Designed for:
Designed by:
Value Propositions
Customer Relationships
Date:
Version:
Customer Segments
Channels
Revenue Streams
designed by: Business Model Foundry GmbH, Switzerland
www.businessmodelgeneration.com
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit:
http://creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
strategyzer.com

3. The Business Model Canvas
Key Partners
Key Activities
Key Resources
Cost Structure
Designed for:
Designed by:
Value Propositions
Customer Relationships
Date:
Version:
Customer Segments
Channels
Revenue Streams
designed by: Business Model Foundry GmbH, Switzerland
www.businessmodelgeneration.com
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit:
http://creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
strategyzer.com

4. The Business Model Canvas
Key Partners
Key Activities
Key Resources
Cost Structure
Designed for:
Designed by:
Value Propositions
Customer Relationships
Date:
Version:
Customer Segments
Channels
Revenue Streams
designed by: Business Model Foundry GmbH, Switzerland
www.businessmodelgeneration.com
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit:
http://creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
strategyzer.com

5. def.
key resources
(pro·to·typ·ing)
* most important things
you need to have for your
business model to work

6. business models are based on
a number of essential tangible
and/or intangible resources

7. Tangible
Resources

8. physical

9. Intel
Semiconductor
Plants

10. Intel
Semiconductor
Plants
chip company
without adequate
infra = R.I.P

11. human

12. UBS Wealth Management
Bankers

13. UBS Wealth Management
private banking
without great
bankers = R.I.P
Bankers

14. financial

15. China Life Insurance
ver
Capital to Co ims
Insurance Cla

16. China Life Insurance
insurance
without sufficient
capital = R.I.P
ver
Capital to Co ims
Insurance Cla

17. Intangible
Resources

18. intellectual property,
trademarks, etc.

19. Google (Mobile Space)
Patent Portfolio

20. Google (Mobile Space)
tech company
without patents =
R.I.P
Patent Portfolio

21. brand
(value)

22. Sony Playstation 4
Sony Playstation
Brand

23. Sony Playstation 4
consumer electronics
without brand = R.I.P
Sony Playstation
Brand

24. traffic

25. Facebook
d
# of users an
traffic on FB
content

26. Facebook
ad business
without traffic =
R.I.P
d
# of users an
traffic on FB
content

27. user
base

28. iOS
and
# of iOS usersing
their spend
power

29. iOS
platform
business without
user base = R.I.P
and
# of iOS usersing
their spend
power

30. trust

31. Credit Suisse Wealth Management
ts
Trust of Clien

32. Credit Suisse Wealth Management
banking without
trust = R.I.P
ts
Trust of Clien

33. Frequently
Observed
Mistake

34. !
make sure stay
strategic and don’t
get too granular!

35. The Business Model Canvas
Key Partners
Key Activities
Key Resources
Cost Structure
Designed for:
Designed by:
Value Propositions
Customer Relationships
Date:
Version:
Customer Segments
Channels
Revenue Streams
designed by: Business Model Foundry GmbH, Switzerland
www.businessmodelgeneration.com
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit:
http://creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
strategyzer.com

36. The Business Model Canvas
Key Partners
Designed for:
Key Activities
Value Propositions
Key Resources
t
Projec
er
Manag
Designed by:
Customer Relationships
Date:
Version:
Customer Segments
Channels
Compan
y
Cars
IT Staff
Cost Structure
Revenue Streams
designed by: Business Model Foundry GmbH, Switzerland
www.businessmodelgeneration.com
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit:
http://creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
strategyzer.com

37. The Business Model Canvas
Key Partners
ask what’s
essential to your
model?
Designed for:
Key Activities
Value Propositions
Key Resources
t
Projec
er
Manag
Designed by:
Customer Relationships
Date:
Version:
Customer Segments
Channels
Compan
y
Cars
IT Staff
Cost Structure
Revenue Streams
designed by: Business Model Foundry GmbH, Switzerland
www.businessmodelgeneration.com
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit:
http://creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
strategyzer.com

38. Great people are essential
for every business, but not
necessarily a key building
block of every business

39. Great people are essential
for every business, but not
necessarily a key building
block of every business

40. Sometimes Key
Resources Need
to Be Challenged

41. Bharti
Airtel

42. Bharti Airtel

43. Bharti Airtel
Network
Infrastructure
IT Infrastructure

44. Bharti Airtel
what if we didn’t
have to own
these ourselves?
Network
Infrastructure
IT Infrastructure

45. Bharti Airtel
ners
Network Part
IT Partners
Vendor Contra
cts
(3-5 yrs.)

46. Bharti Airtel
ners
Network Part
we could focus
on building and
leveraging our
brand!
IT Partners
Airtel Brand
Vendor Contra
cts
(3-5 yrs.)

47. Make sure you understand
which key resources really
drive your business!
CLASS DISMISSED
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