Com Area Analysis in AIESEC Italy based on SONA Q1

1. Communication Trends in AIESEC Italy Powered by SONA Q1 for 15 LCs (without Milano Catolica and Venezia)

2. External Communication

3. Web-page External Com According to SONA only 2 LCs out of 15 update web-page every week

4. Web-page External Com According to SONA 47% of LCs update web-page at least once per month, 20% don't update it at all

5. Web-page External Com According to SONA 5 out of 15 LCs don't know number of visitors of their web-page - 33%

6. Recruitment External Com According to SONA 38% of LCs (5 out of 13) got more than 50% of applications through web-page

7. Media appearances External Com According to SONA 73% of LCs (11 out of 15) had less than 5 media appearances

8. External Representation External Com According to SONA 47% of LCs (7 out of 15) participated in more than 1 external event

9. Partners External Com

10. Partners External Com According to SONA 11 out of 15 LCs have media partners, but only 2 LCs (14%) have more than 2 partners 14 out of 15 LCs have good relationships with University (except Pisa)

11. Internal Communication

12. Only 6 LCs out of 15 (40%) know their real # of teams in the system MyAIESEC.net Internal Com According to SONA, 2 out of 15 LCs has team structure in myaiesec.net that reflects their real LC structure

13. MyAIESEC.net Internal Com

14. MyAIESEC.net Internal Com According to SONA, in 9 out of 15 LCs not more than 60% members use my@net

15. LC official wiki Internal Com According to SONA 53% of LCs (8 out of 15) have official LC wiki 5 out of 8 LCs with wiki have contacts & projects' description there

16. LC official wiki Internal Com According to SONA 37% of LCs with LC wiki (20% in total) update it at least 1 per month According to my@net analysis 25% of LCs with wiki (11% in total) update it at least 1 per month

17. LC official wiki updating Internal Com SONA analysis MyAIESEC.net analysis

18. Promo campaigns Internal Com According to SONA no one LC out of 15 ran X+L campaign

19. Social Media Internal Com External Com According to SONA 53% of LCs (8 out of 15) have twitter account

20. Social Media Internal Com External Com According to SONA 15 LCs have FB group ; 7 LCs (47%) have FB account ; 4 LCs (27%) have FB page

21. Social Media Internal Com External Com According to SONA 10 LCs (67%) have youtube 8 out of 15 LCs (53%) have twitter acount; 4 LCs (27%) have blog 3 LCs (20%) have Flickr

22. Social Media Internal Com External Com

23. Resources

24. HR – com responsible Resources According to SONA 11 out of 15 LCs have com responsible Only 2 out of 15 LCs have com & is responsible dif people

25. HR – Education Resources According to SONA 6 out of 10 LCs give education about brand at least 2 times per year 11 out of 14 LCs give education about myaiesec.net at least 2 times per year

26. HR – Education Resources

27. Tools - Communication Plan Resources According to SONA 80% of LCs (12 out of 15) have communication plan – except Roma3, Trento, Catania

28. Tools – Brand Audit Resources According to SONA 9 out of 15 LCs (60%) ran brand audit in the last semester

29. Communication in our life

30. Global Trends 2010

31. Search in real time Users already made a revolution, by putting themselves in opposite to ordinary media. In 2010 we will strike over the new internet-reality: content will be over-actual.

32. Mobile Transactions Mobile phones are converting more & more in normal PC, which can be finally used in commercial purposes. Mobile phones are becoming sail-points.

33. Local Decisions influence brand beyond of state boundaries Communication is becoming international with internet. Plug-ins for mobile phones, viral and TV movies from different markets are freely spreading in different countries Soon agencies will be more international oriented, global campaigns will be launched

34. Le RoiEst Mort, Vive Le Roi! In the same way as all sciences came out from philology, all the media “entered” the internet. They will live also there. That is why all the advertisings will be digital; we will not call it digital It will be – just Advertisement

35. Future connection Tools for personal communication will be changed totally in 5 year. Development of the Internet – common penetration of broadband. Communication will happen only with skype & web-conference.

36. New reality of users’ world Technologies make us describe surrounding environment more and more. We change not only our behavior, starting our morning with Twitter; we make our world more interesting talking about smth we did’not notice before. For ex.: that sweepers never raise up their heads and spend the whole life just looking the floor

37. Viral thirst Brands will strive to charge every TV-spot with viral content. Production of viral movie is becoming comparable with shooting of the main channel.

38. Crowdsourcing in advertising Years ago, advertising made by consumers, raised rage. This year, brands will inspire users to create new format of communication. Billboards and TV advertising made by crowd are waiting for us.

39. Social CRM We all observe the bloom of tools of social communication: Facebook, Twitter, etc. This year brands will be closer to consumers by socialization of its business-processes. Salesforce.com already made Chatter – collaborative on-line platform, uniting the best information about business in real time and using best of Twitter and Facebook, turning them into business instruments.

40. Fight for maintaining of users’ involvement In big social media there is a trend of involving the audience and coping of technologies of competitors instead of creating new innovations. This war threaten also brands. Facebookremakes main page to be similar to Twitter, tag users with @, make lite.facebook.com and want to make analog of skype.

41. At the end of the year all digital communications will be based on micro groups. There will not be only one communication for TA, there will be about 100 different digital-experiences for 100 different (or maybe crossing) groups. TA constantly research new platforms – it becomes harder and harder to get TA, that is why it’s better to create concrete digital decisions for small platforms

42. Growth of popularity of games in social networks To start on-line gaming = get long-term contact of TA with brand. In 2010, games in social networks will become independent advertising platforms.

43. Public Indulgences Nowadays all the common activities, which users should realize according their, for example, religious views, happens through social media. For example, with the help of Twitter.

44. Digital World merges completely with personal identity The citizen of Japan marry the woman from the computer game, newlyweds update their statuses in facebook in front of the altar, the monkey in the zoo has phone for making pictures and posting of them in social network. Where can we find the corner where you can stand one by one with your thoughts without any socialization. There is too much of electricity in this world. We need leave the country urgently.