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Title slide
The Next Communication Channel:
Virtual Business Cards and SMS Communication
Title slide
Smartphones
• 64% of 25-35 year olds own a smartphone
1 in 4 mobile subscribers
over the age of 55
own a smartphone
The SMS text messaging
market is expected to
grow from $150 billion in
2009
to $223 billion by
the end of 2014
90minutes
Time it takes the average person to
respond to an email.
Time it takes the average person
To respond to a
text message:
90
SECONDS.
Source: mannixmarketing.com
Source: CTIA.org
Source: Portio Research
$150 billion
$223 billion
Mobile Gathers databases
for future marketing.
&
Lead Generates New
Business!
91% of all U.S….
Citizens have their mobile
device within reach 24/7
95% of smartphone
users looked up local
information, & of
those, 61% called &
59% visited the
business.
The majority of 25-34 year olds now own smartphones (64% and
53% respectively)
Source: Borrell Associates
Source: Morgan Stanley
Source: Google IPSOS
Source: Nielsen
2 Massive Opportunities for Realtors
Virtual Business Cards
Building lists of their COI (Circle of
Influence) day after day will amount to
thousands of people ready for future
updates on listings, interest rates,
grants, and more.
Here is my card.
(Hope you don’t throw it in the trash)
I use Virtual Business Cards!
We care about the environment.
Just Text Susan to the phone number
28748
Lead Generating Yard Signs
Provide Details of Listings right
to “potential customers”
phones
Realtor gets notified of the
lead for follow-up
To: 28748
Msg: Susan
Virtual Business Cards
Even Better: The COI (Circle of Influence) Manager
Here is my card.
(Hope you don’t throw it in the trash)
I use Virtual Business Cards!
We care about the environment.
Just Text Susan to the phone number
72727
Everyday Realtors connect with people
that are future home buyers and sellers.
They try and get their information
Follow up with Emails and Calls
Try to Build their social networks
When their connections text in, they are automatically entered
into a mobile database
Promote to Your COI
Messages have greater open and response rates
“I just listed a new 3 bedroom, 2 bath home with tons of upgrades.
See it here http://bit.ly reply STOP 2end”
“Know someone looking to buy or sell a home? Come see me at my
open house tomorrow at noon. Here are the directions and pictures
of the home http://bit.ly reply STOP 2end”
“Want to know what your home is worth? Know someone buying
or selling? Fwd this message to them and tell them to call 816-455-
5545 and see my listings here http://bit.ly”
1 to 2 Messages sent to the growing database per month
Massive Top-of-Mind-Awareness
Get more traffic to listings
If the investment in this program was $19 per month
X 12 months = Total investment $228
What is the Return-on-Investment if you only sold 1 extra home?
$3,500 : $228
Virtual Flyers = Lead Generators
Each sign can be moved from Listing to Listing when Sold!
Potential Buyer drives by and sees signage.
Customer Engages with their mobile device and
receives:
• Instant Text-Message with Information
• A link to view photos and video of the property
• A Mortgage calculator
• All realtor contact info and a contact form
Realtor receives instant text message notifying him/her of the lead,
the lead’s phone number, and which house they engaged with.
Augmenting Events
Building Databases!
When Realtors go to events they are looking to capture NEW LEADS!
Instead of handing out paper…
Deliver your information right to their phone!
• Capture Information
• Capture Emails
• Run Contests – (type your mobile number in here to enter to win
a gift card to Home Depot)
An App for Every Realtor!
Top-of-Mind Awareness by being on top of the phone
Each Realtor gets their own smartphone app
• All of their listings
• Contact information
• Mortgage calculators
• Interactive maps
• And more
Panchero’s Gift Cards are
the best gift! Click here and
be finished shopping.
http://xmaspanch.wap
Reply STOP 2quit
• Increase Social Network Followers
• Get Referrals
• Capture Email
• Support Causes
Do more with the Mobile Databases for your business!
Susan James – Realty Executives:
I just posted some great video
on Facebook of my new listing
that is $225,000, click
http://bit.ly and like us now.
Reply STOP 2quit
To Complete your entry for a
chance to Win a FREE $100 gift
certificate at Home Depot, reply
with your email address to this
text. Reply STOP 2end
Real Estate Susan James: Our Real estate
company is doing a drive for toys
for Christmas. Please drop off
your toys at our event this
weekend, click here for details
http://bit.ly Reply STOP 2end
Do more with Mobile Databases
More Economical than Business Cards
And way more effective!
All programs come with:
• A Virtual Business Card (COI Manager)
• Their own Realtor App
• And Virtual Signs + Lead Notifications
One-Time Set-up fee would apply for the printing and delivery of Yard Signage
Rebate
8% of all Gross Revenue
2,000 Realtors $34.99
= $5,598 per month
Contact Delta Forces
Delta Forces LLC
331 N. New Ballas
Creve Couer, MO 63141
m.deltaforces.mobi
Paul Khoury
President/ CEO
P. 872-333-7986
O. 314-485-7084
Khoury@eskyline.mobi

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The Rise of Virtual Business Cards and SMS Communication in Real Estate

  • 1. Title slide The Next Communication Channel: Virtual Business Cards and SMS Communication
  • 3. Smartphones • 64% of 25-35 year olds own a smartphone 1 in 4 mobile subscribers over the age of 55 own a smartphone The SMS text messaging market is expected to grow from $150 billion in 2009 to $223 billion by the end of 2014 90minutes Time it takes the average person to respond to an email. Time it takes the average person To respond to a text message: 90 SECONDS. Source: mannixmarketing.com Source: CTIA.org Source: Portio Research $150 billion $223 billion
  • 4. Mobile Gathers databases for future marketing. & Lead Generates New Business! 91% of all U.S…. Citizens have their mobile device within reach 24/7 95% of smartphone users looked up local information, & of those, 61% called & 59% visited the business. The majority of 25-34 year olds now own smartphones (64% and 53% respectively) Source: Borrell Associates Source: Morgan Stanley Source: Google IPSOS Source: Nielsen
  • 5. 2 Massive Opportunities for Realtors Virtual Business Cards Building lists of their COI (Circle of Influence) day after day will amount to thousands of people ready for future updates on listings, interest rates, grants, and more. Here is my card. (Hope you don’t throw it in the trash) I use Virtual Business Cards! We care about the environment. Just Text Susan to the phone number 28748 Lead Generating Yard Signs Provide Details of Listings right to “potential customers” phones Realtor gets notified of the lead for follow-up To: 28748 Msg: Susan
  • 6. Virtual Business Cards Even Better: The COI (Circle of Influence) Manager Here is my card. (Hope you don’t throw it in the trash) I use Virtual Business Cards! We care about the environment. Just Text Susan to the phone number 72727 Everyday Realtors connect with people that are future home buyers and sellers. They try and get their information Follow up with Emails and Calls Try to Build their social networks When their connections text in, they are automatically entered into a mobile database
  • 7. Promote to Your COI Messages have greater open and response rates “I just listed a new 3 bedroom, 2 bath home with tons of upgrades. See it here http://bit.ly reply STOP 2end” “Know someone looking to buy or sell a home? Come see me at my open house tomorrow at noon. Here are the directions and pictures of the home http://bit.ly reply STOP 2end” “Want to know what your home is worth? Know someone buying or selling? Fwd this message to them and tell them to call 816-455- 5545 and see my listings here http://bit.ly” 1 to 2 Messages sent to the growing database per month Massive Top-of-Mind-Awareness Get more traffic to listings If the investment in this program was $19 per month X 12 months = Total investment $228 What is the Return-on-Investment if you only sold 1 extra home? $3,500 : $228
  • 8. Virtual Flyers = Lead Generators Each sign can be moved from Listing to Listing when Sold! Potential Buyer drives by and sees signage. Customer Engages with their mobile device and receives: • Instant Text-Message with Information • A link to view photos and video of the property • A Mortgage calculator • All realtor contact info and a contact form Realtor receives instant text message notifying him/her of the lead, the lead’s phone number, and which house they engaged with.
  • 9. Augmenting Events Building Databases! When Realtors go to events they are looking to capture NEW LEADS! Instead of handing out paper… Deliver your information right to their phone! • Capture Information • Capture Emails • Run Contests – (type your mobile number in here to enter to win a gift card to Home Depot)
  • 10. An App for Every Realtor! Top-of-Mind Awareness by being on top of the phone Each Realtor gets their own smartphone app • All of their listings • Contact information • Mortgage calculators • Interactive maps • And more
  • 11. Panchero’s Gift Cards are the best gift! Click here and be finished shopping. http://xmaspanch.wap Reply STOP 2quit • Increase Social Network Followers • Get Referrals • Capture Email • Support Causes Do more with the Mobile Databases for your business! Susan James – Realty Executives: I just posted some great video on Facebook of my new listing that is $225,000, click http://bit.ly and like us now. Reply STOP 2quit To Complete your entry for a chance to Win a FREE $100 gift certificate at Home Depot, reply with your email address to this text. Reply STOP 2end Real Estate Susan James: Our Real estate company is doing a drive for toys for Christmas. Please drop off your toys at our event this weekend, click here for details http://bit.ly Reply STOP 2end Do more with Mobile Databases
  • 12. More Economical than Business Cards And way more effective! All programs come with: • A Virtual Business Card (COI Manager) • Their own Realtor App • And Virtual Signs + Lead Notifications One-Time Set-up fee would apply for the printing and delivery of Yard Signage Rebate 8% of all Gross Revenue 2,000 Realtors $34.99 = $5,598 per month
  • 13. Contact Delta Forces Delta Forces LLC 331 N. New Ballas Creve Couer, MO 63141 m.deltaforces.mobi Paul Khoury President/ CEO P. 872-333-7986 O. 314-485-7084 Khoury@eskyline.mobi