1. WHAT SHOULD E-TYPES
DO TO IMPLEMENT STRATEGY?
Capstone Project:
Strategy Implementation Plan for e-Types
Subject: Strategy Implementation Plan for e-Types.
Course Created by: Copenhagen Business School.
Bernard Bibas 05/12/2017

2. The way to go
E-Type should present the
to Team Denmark
E-type is a design company that was built with the desire to be
different from their competitors by doing things differently with
their designs
My recommendation is made based on Henry Mintzberg’s
definition of:
The reasons

3. Strategy Implementation Plan Development Process
Strategy implementation is the translation of chosen strategy into organizational action so as to achieve strategic goals and objectives. Strategy implementation is also defined
as the manner in which an organization should develop, utilize, and amalgamate organizational structure, control systems, and culture to follow strategies that lead to
competitive advantage and a better performance. The goal is e-Types Strategy plan development.
For e-Types Strategy Implementation plan development following activities should be performed:
1. Recall Strategy Goals and objectives from e-TypesStrategy;
2. Evaluate strategy in the Balanced Scorecard System(BSC);
3. Evaluate strategy in the Objectives and Key Results System(OKR);
4. Build Strategy implementation plan in the 6 dimensions: Goals and Metrics (1), Organizational structure (2), Communication (3), Resistance
and Risks (4), Organizational culture (5), and Power and Informal networks(6);
5. Combine previous results and Build General Strategy implementation Plan.
6. As visualized in the diagram Corrective actions can be performed during thisprocess.
Evaluate
current:
Mission, Goals,
Strategies
Evaluate strategy
in the Balance
Scorecard System
(BSC)
Evaluate strategy
in the Objectives
and Key Results
System(OKR)
Implement Goal and
Metrics
Impl. Plan Organization
Structure
Impl. Plan Comunication
Impl. Plan Resistance and
Risks
Impl. Plan Organization
Culture
Impl. Plan Power and
informal networks
General Strategy
Implementation
Plan
Any
correctio
ns?
Any
correctio
ns?

4. E-Types Vision
Statement and
Objectives
Corporate Objectives (BCG)
1. Benefit from Internet / Dotcom boom – Make permanent clients and industry trends
Research;
2. Work with Conservative and Modern Companies;
3. Consider Entering in the new market segments: Web Site, Printing materials;
4. Investigate Global Market Opportunities.
Business Objectives (5 forces)
1. Work closely to Clients, promote edgy designs and encourage new thinking;
2. Promote radical, innovative designs for Customers and Potential
Customers;
3. Organize e-Types partners forum (Or some kind of Survey and Feedback Solution)
where customers can send a positive / negative message about e--Types work and
work force, Customers ideals about different aspects of Company and Design;
4. Raise Awareness as a Creative, Open and Client friendly and Stable Company;
5. Organize e-Types partners forum (Or some kind of Survey and Feedback Solution)
where customers can send a positive / negative message about e--Types work and
work force, Customers ideals about different aspects of Company and Design.
Functional Objectives
1. Develop corporate culture for value proposition to customer (Value – Cost paid
and Benefits received - from Client side of view;
2. Adapt e-Type staff activities in a constant “learning” process using various tools
(Lessons learnt, Brainstorming for new ideas, Innovations etc.);
3. Motivate e-Type Staff Team Working Synergy;
4. Hire / Work with Talented Designers (Take attention in Students).

5. Learning & Growth Perspective - (To achieve
our vision, how will we sustain our ability to
change and improve?)
 Hire key Technical Talent;
 Implement Cross-Training;
 Align Personal Goals;
 Increase Employee productivity;
Financial Perspective - (To achieve our goals, how
should we appear to our shareholders?)
 Broaden revenue Mix;
 Enhance Revenue Opportunities
 Improve Operational Efficiency;
 Improve e-Types Financial Health.
Customer Perspective - (To
achieve our vision, how should
we appear to our customers?)
 Service Excellence;
 Trusted Business Partner;
 Value Proposition;
 Enhance Customer Visibility
(Internal and External).
Internal Business Process
Perspective - (To satisfy our
customers and stakeholders, at
what business processes must we
excel?)
 Develop new products;
 Understanding Customer Segments;
 Provide Valuable Response;
 Cross-Sell the Product Line;
 Shift to Appropriate Chanel.
 Innovative product development
cycle.
.
MISSION : We do Identity.
Vision : We will be the most valued business partner of our
customers.
Strategy:
 Capture Opportunities and make things happen;
 Do things better than anyone else in the identity industry;
 Foster openness, respect and create excitement;
 Synergy, Teamwork, Innovations and Creativity.
E-Types – Balanced Scorecard

6. Customer Perspective
How should we appear to
customers?
Organizational Perspective
How will we sustain our ability to
improve?
Customer Growth
Value Proposition
Trusted Business Partner
Service Excellence
Enhance Customer BRAND
Develop new products
Provide Valuable Response
Cross-Sell the Product Line
Understanding Customer Segments
Process than enhance and Deliver Edgy
products
Process That Enhance Customer value
Innovative product development cycle
Shift to Appropriate Chanel
e-Types Informational Capital
e-Types Organizational Capital
e-Types Human Capital
e-Types Customer Capital
Improve e-Types Financial Health
Enhance Revenue Opportunities
Broaden revenue Mix
Improve Operational Efficiency
Process Perspective
At what do we need to excel to
fulfill customer expectations?
Financial Perspective
What are our most important
financial outcomes?
E-Types – Strategy Map

7. E-Types strategy implementation area:
Goals and Metrics
Strategic Goal
Objectives - high-level
organizational Goal
Measures Targets | Expected State
Substantiate the expected
State
Initiatives
Financial Perspective
Enhance Shareholders
Value
Improve Cost Structure
Enhance Revenue Opportunities
5 % - Raised Revenue from Existing
Customers
10 % - Growth in Cost /Expenses Balance
5 % - Raised Revenue from New Customers
5% - Raised Revenue From New Products
Added Revenue From New
Products; healthy Cost
Structure is prerequisite for
e-Types Growth.
Managing Shareholders
Expectation will minimize
strategy implementation
risks
Implement Shareholders
Coordination process and Tools
Customer Perspective
Enhance Customer Value
Enhance Service
Excellence
Enhance Customer Brand
Enhance Customer Preferences
in the Edgy/ Modern Direction
5 New Edgy Projects from Existing
Traditional Customers
10 Positive Feedback, per Project from
Customers and Non Customers;
3 Projects - Changed Customer preference
from traditional to Edgy
New projects from
customers means customers
wants to work with our
company
Implement e-Types Portfolio Open
Survey System.
Assign Responsibility for survey
operations to e-Types concrete
unit.
Assign Responsibility for survey
operations to e-Types concrete
unit.
Internal Business
Process Perspective
Understanding Customer
Segments
Cross-Sell the Products
e-Types Recognition as
Trusted Business Partner
Edgy Projects for Existing
Customers
Edgy Projects for New
Customers
Edgy Projects in the New Market
Customers Feedback
2 New Projects from New Customers
5 New Edgy Projects from New Customers
3 New Edgy Projects from New Product
3 Positive Feedback From each Customers
e-Types Structure should
correspond to the Company
Strategy, Cleary defined
responsibilities and Authority
will minimize strategy
implementation risks
Implement Peer Project Feedback
System (Positive / Negative)
Create Customer/Market Research
and Monitoring Unit.
Learning & Growth
Perspective
Ensure e-Types Capital
Learning and Growth
Stable e-Types Human Capital
e-Types Informational Capital
Accumulation
e-Types Organizational Capital
Growth.
4 - Awarded employees Countrywide;
4 - Awarded Projects in the e-Types
Portfolio in the country
Lessons Learnt / Experience Accumulation
Process developed.
Sharing Lessons Learnt
Experience will minimize
repeated mistakes in the
future projects and raise e-
Types professional Growth.
Implement Lessons Learnt /
Experience Accumulation Tools
Implement Knowledge and Best
Practices Sharing and Feedback
tools.

8. E-Types strategy implementation area:
Organizational Structure
Objectives - high-level
organizational Goal
Measures Targets | Expected State Substantiate the expected State Initiatives
Financial Perspective
Improve Operational Efficiency
Investigate Revenue
Opportunities
Develop Organization Structure to
support e-Types Strategy and
Utilizes Company Resources;
Local and Global Market
Opportunities
Organization Structure to support e-
Types Strategy Utilizes Company
Resources Developed
Local and Global Market
Opportunities Research Process
Developed.
New projects from customers means
customers wants to work with our
company
Added Revenue From New Products;
Organization Structure to
support e-Types Strategy and
Utilizes Company Resources
Implemented;
Local and Global Market
Opportunities Research Process
Customer Perspective
Customer Service Excellence
Customer value Proposition
Process
Formalize Customer Service
Excellence Process
Formalize Customer value
Proposition Process
Customer Service Excellence Process
Developed
Customer value Proposition Process
Developed
e-Types Structure should correspond
to the Company Strategy, clearly
defined responsibilities and authority
will minimize strategy implementation
risks
Customers Managements Unit
(After Contract) Created;
New Customers Managements
Unit (Pre Sale) Developed;
Internal Business Process
Perspective
Ensure Edgy products
Development
Ensure Strategy Update
Ensure New Customer and
Products Segments Research
Horizontal Communications
Formalize Edgy products
Development Process
Formalize Strategy Review Process
Formalize Customer and Products
Segments Research Process
Formalize Edgy products
Development
Process Documented Cross
Functional Teams - Per Initiative
Project
Formalize Strategy Review Process
Documented
e-Types Structure should correspond
to the Company Strategy, clearly
defined responsibilities and authority
will minimize strategy implementation
risks
Edgy products Development
Process Implemented Cross
Functional Teams - Per Initiative
Project
Strategy Review Process
Implemented
Learning & Growth Perspectivee-Types Capital Accumulation
Formalize Human Capital Growth
Process
Formalize Informational Capital
Accumulation
Formalize Organizational Capital
Human Capital Growth Process
Documented
Informational Capital Accumulation
Process Documented
Organizational Capital Process
Process Documented
e-Types Structure should correspond
to the Company Strategy, clearly
defined responsibilities and authority
will minimize strategy implementation
risks
Implement Human Capital
Growth Process.
Implement Informational Capital
Accumulation Process.

9. E-Types strategy implementation area:
Communication
Objectives - high-level
organizational Goal
Measures Targets | Expected State
Substantiate the expected
State
Initiatives
Financial Perspective
Communicate Strategy
Financial Benefits
Create Materials for Strategy
Financial Benefits
Create Distribution List for Strategy
Financial Benefits Develop
Channels for Financial
Materials for Strategy Financial
Benefits Prepared
Create Distribution List for
Strategy
Financial Benefits
Prepared Channels for Strategy
Financial Benefits
Managing Shareholders and
employees Expectation will
minimize strategy
implementation risks
Communicate Materials for
Strategy Financial Benefits to
the Distribution List.
Customer Perspective
Communicate Strategy Benefits
for Customers
Create Materials for Customers
Communication
Create Distribution list for
Customers Communication
Materials explaining benefits for
Customers from new Strategy
Prepared Distribution List of
Customers
Prepared Channels for Strategy
Distribution
Understanding Strategy by
Customers will raise e-Types
value for Customers and for
their Partners.
Communicate Materials for
Strategy Benefits for
customers to the Distribution
List.
Internal Business Process
Perspective
Communicate Strategy
Expectations in the Internal
Business Process in the Internal
Business Process Perspective
Create Materials for Strategy
Expectations in the Internal
Business Process
Develop Channels for Strategy
Materials explaining benefits for
internal business processes from
new Strategy
Prepared Distribution List of
Prepared
Understanding Strategy by
employees will support
strategy implementation.
Communicate Materials for
Strategy Benefits for internal
business processes to the
Distribution List.
Learning & Growth
Perspective
Communicate Strategy in the
Learning & Growth Perspective
Communicate Achievements and
Failures
Analysis for all Failed/ Successful
Projects recorded;
Case Study Stories Documented
Communicate of
Achievements and Failures
will raise company image as
a Open and Innovative.
Develop Case Study Template
Implement Develop Lessons
Learnt Process