Prepared for seminar in Smiths Falls

1. MarketingMarketing
andand
AdvertisingAdvertising

3. The management process through which goods and services move from
concept to the customer. It includes the coordination of four elements
called the 4 P's of marketing:
(1) identification, selection and development of a product or service
(2) determination of its price,
(3) selection of a distribution channel to reach the customer's place, and
(4) development and implementation of a promotional strategy.

5. The purchaisngThe purchaisng
processprocess

6. Decision processDecision process

7. Traditional MediaTraditional Media

8. Decision processDecision process

9. Add spend by mediumAdd spend by medium

10. Bernard CharleboisBernard Charlebois

15. YOUR CUSTOMER IN 2017

18. Corporate Social Responsibility

22. How does thisHow does this
affect Marketing?affect Marketing?

24. Challenge:
Your prospect is presented
with approx. 3000
marketing messages per
day.

36. Make sure customers can find you (SEO).

37. Use social media (the right one(s)) to speak to them.

38. Listen to what customers are saying about you and your
competitors.

39. Tell a story.

40. Be authentic.

41. Be authentic.