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Social Business Journal, Volume 8: The 5 Biggest Mistakes in Social Media Monitoring

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In partnership with Tracx, we published Social Business Journal, Volume 8. This Journal highlights the five biggest mistakes and ways to avoid them in order to improve social media monitoring.

Download the Journal here: http://bit.ly/sbjv8-tracx

Publié dans : Médias sociaux
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Social Business Journal, Volume 8: The 5 Biggest Mistakes in Social Media Monitoring

  1. 1. MONITORING BRAND MENTIONS BUT MISSING CATEGORIES Instead of just monitoring a brand name, businesses should use social media software to track category keywords. MISTAKE 1 READ MORE AT BIT.LY/SBJV8-TRACX
  2. 2. MONITORING OWNED MEDIA CHANNELS, BUT MISSING FULL EARNED MEDIA CONVERSATION Monitor the full social media conversation, review sites, forums, and more to uncover data that can inform better decisions. MISTAKE 2 READ MORE AT BIT.LY/SBJV8-TRACX
  3. 3. COLLECTING SOCIAL DATA WITHOUT TURNING IT INTO BUSINESS INTELLIGENCE FOR DECISION MAKING There are massive amounts of data coming in, and businesses must decide what’s important versus what is just empty social noise. MISTAKE 3 READ MORE AT BIT.LY/SBJV8-TRACX
  4. 4. NOT MAINTAINING THE QUALITY OF THE DATA ON A REGULAR BASIS Software needs proactive vetting and cleaning to fine-tune incoming information, especially if automated reporting is in place. MISTAKE 4 READ MORE AT BIT.LY/SBJV8-TRACX
  5. 5. USING SHALLOW REPORTING THAT PREVENTS ACCESS TO SOCIAL MEDIA INSIGHTS Stitch together what drives the business strategy by tying social third party data to business outcomes. MISTAKE 5 READ MORE AT BIT.LY/SBJV8-TRACX
  6. 6. How to Improve Social Media Monitoring Influencers Weigh In Download Now THE 5 BIGGEST MISTAKES IN SOCIAL MEDIA MONITORING