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Lightning talk - London Content Strategy Meet Up: Feb 2013

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Lightning talk - London Content Strategy Meet Up: Feb 2013

  1. 1. How Age UK changed its online donation cultureBy Rob Mansfield
  2. 2. Wheel of warmth...
  3. 3. What changed this time? Give us your money!
  4. 4. No top navigation Donation CTAs
  5. 5. Did it work? In 2011/12, the Spread the Warmth campaign raised £8k via online donations In 2012/12, the Spread the Warmth campaign raised £70k in online donations An increase of almost 900%
  6. 6. Did it work... In 2011/12, the average donation amount was £15 In 2012/13, the average donation amount was £53 An increase of 350%
  7. 7. Not all smiles... Image: Kristina Alexanderson via Flickr
  8. 8. Image: Mark Brennan via Flickr
  9. 9. 1. Define your end goal before you startImage: AG Gilmore via Flickr
  10. 10. 2. Don’t be scared to break the rulesImage: Search Engine People Blog via Flickr
  11. 11. 3. Stick to your guns
  12. 12. Image: Go Interactive Wellness via Flickr 4. Don’t overstretch yourself
  13. 13. Image: justCRONO via Flickr5. Tell people whenyou’re doing well
  14. 14. Looking ahead... Image: gerlos via Flickr

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