Getting Social Aligned with Processes
EXPERT PANEL
BERTRAND DUPERRIN
bduperrin@nextmodernity.com
12
feb
2014
www.nextmodernity.com

Bertrand Duperrin
Digital Transformation and Social Business Director
http://www.nextmodernity.com
http://www.duperrin.com/english
@bduperrin

Issue #1
Building clouds
of knowledge
Without
knowing
if/where/when
rain will fall

Issue #2
Poor adoption
because
of lack of
purpose and
alignment

Value lies at the crossroads of social and
business activities

The great divide

« Understand the social network not
as your new water cooler, but as your
new production line »
Ginni Rometty – IBM CEO

More a merger
than an alignment
Because processes need a fix too

#1 : Design work for
Barely Repeatable
Processes
We should not expect an application to
work in environments for which its
assumptions are not valid »
Eli Goldratt

#2 : Design social for
structured activities

#3 : Bring social services
in the context of business
applications (and vice
versa)

#1 : It’s not about
adding but
transforming

#2 : Measuring the
impact

#2 : Managers must
adopt not as average
users but as managers

#3 : Technology
Integration and open
standards