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Social does not start
with software adoption



                    26 oct. 2012
Hello !
Bertrand Duperrin

Social Business Consulting Director




http://www.nextmodernity.com

My blog : http://www.duperrin.com

Twitter : @bduperrin
Coordination, process
   Knowledge sharing
                                execution




Networking, membership,   Communication, engage
    community-ship               ment
We built it…
No one showed up
Please adopt me !
Adoption by (HR) People


        ≠
       Adoption
  by the HR function
Changing the way


         ≠
   HR people work



Changing the way the
Mission of HR is fulfilled
More efficient HR


        ≠
   team



       Better HR
 Value of getting better at
executing a flawed system ?
Hacking one’s personal
     work is easy




            Hacking a legally and
              socially sensitive
              system is harder
Mobility                     Performance review


Learning

                         Talent management




   Compensation & Benefits
Part of HR value is a by-
 product of adoption in
       operations
Use tools or serve them ?
Great tools make no sense
   if they don’t fit in the
           system
Social media is technology used to engage
three or more people

Social learning is participating with others
to make sense of new ideas

What’s new is how powerfully they work
together
                     Marcia Conner – “The new social learning”
If you had to rebuilt your HR
department for scratch today, would
you make it look exactly as it is today ?

            No ?
Will the right ones see the
 sign and take the exit ?
Are you sure the
knowledge you need is all
         there ?
Learning or getting
prepared for learning ?
(digital) workplace design
           matters
What behaviors should be
promoted in the workplace
            ?
What kind of rewards do
      you need ?
Talent shortage or unability to identify and leverage them ?
Talent mobility and / or
 flexible marketplace
What do they really expect
            ?
The most successful companies are those that think jointly technological
  change, work design and the changes in internal social relationships
                                    Antoine Riboud (Former CEO – Danone)




       Start with a vision
Know what will makes you
  successful and how to
        sustain it
Start with actual
behaviors, with real people
            IRL
Tools do not trigger
behavioral change but
 make its effect scale
Learning is a P2P
  mechanism
Reinvent the role of
  intermediaries
Smart technologies blend
        channels
Old metrics wont light
where change happens
Social techs won’t trigger
  behaviors that make no
sense or run processes that
         don’t exist
Don’t serve tools.

Leverage them.
Thank you

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HR 2.0 does not start with tool adoption